Consumers buy insurance online As Allstate Canada enhances network

MARKHAM, ON, Dec. 14, 2001 – A first for insurance: consumers may
now purchase property insurance online from one of Canada’s top tier insurers, Allstate
Insurance, thanks to enhancements to Allstate’s ‘Good Hands Network,’ the company announced today.

VP, Sales, George Hill identified Allstate Canada as the
first major insurer in this country, and among only a few in North America, to offer not
only real time quotes through the Internet, but the opportunity to complete the buying
process online. He said that Allstate’s strategy is to provide consumers with service when
and how they wish to receive it.

“This is our latest link in the consumer’s supply chain,” said Mr. Hill.

“We’re excited to have been the first major Canadian
insurer to bring this level of service to customers.”

Most insurance websites require consumers to fill in online
applications and wait to be contacted by an agent or broker who completes the transaction.
Alternately, consumers are provided with telephone numbers to call to purchase property or
auto coverage. The Allstate Canada site provides all-in-one service with next-day coverage.

Allstate’s distinction is that consumers across Canada may
fully purchase products and obtain services through Allstate’s professional agent force,
online at or through 1-800-Allstate.

In addition to online property insurance purchases,
Allstate’s online capabilities include auto insurance quote and buy, easy payment
submission, policy changes, claims services and comprehensive information centre. With 128
bit encryption technology, Allstate’s online service is secure, and proven with already a
full year of auto insurance quote and application service.

“We offer the most convenient, secure and
comprehensive means of receiving a competitive quote and buying insurance online,”
said Allstate Canada’s Manager of E:Commerce, Karim Premji. “Our Good Hands Network
has been built and tested thoroughly with the convenience of the customer as our priority.”

About Allstate Insurance Company of Canada

Allstate Insurance Company of Canada (
), serving the needs of Canadians for over 50 years, is one of the nation’s leading
providers of personal home and automobile insurance products. It operates through its network of 450 personal
agent advisors, 1-800-Allstate and Allstate Canada is a subsidiary of The
Allstate Corporation (NYSE: ALL), one of the world’s largest insurance organizations, with
global assets of over $US104 billion and revenues exceeding $US 29 billion.