Certas Direct Insurance Company joins kanetix online quote comparison service

Toronto, ON, August 9, 2001 Today, kanetix (www.kanetix.com) – Canada’s insurance marketplace and online insurance information centre, announced a new addition to its Ontario online quote comparison service – Certas Direct Insurance Company, part of Desjardins-Laurentian Financial Corporation.

“Adding this newly branded insurance company to our site is very exciting,” said George Small, Co-founder, kanetix. “Certas Direct Insurance Company is backed by a large financial institution and offers the service and sense of security our customers demand when shopping for insurance.”

The arrangement marks the first time Certas Direct Insurance Company rates are available online for instant quotation. Through the various kanetix marketing channels, Certas’s rates are available to millions of Internet users.

“We are very pleased to be included on the kanetix online marketplace,” said Barb Addie, General Manager of Certas Direct Insurance Company. “It’s a great way for us to reach potential customers, particularly as we offer a great range of products and very competitive rates.”

To compare insurance quotes at kanetix, users simply follow the five-step online process. In minutes, shoppers can see a list of up to eight insurance quotes, choose the policy they wish, and buy online.

About kanetix

Launched in October 1999, kanetix (www.kanetix.com) is Canada’s national online insurance marketplace. The kanetix insurance information and shopping service allows consumers to compare auto, life, property and travel insurance quotes from a variety of Canada’s leading providers. Users can select the insurance policy of their choice and complete the purchase online.

About Certas Direct Insurance Company

Certas Direct Insurance Company is part of the Desjardins-Laurentian Financial Corporation, a holding company member of the Fédération des caisses Desjardins du Québec. Founded over 100 years ago, Desjardins is the 6th largest financial institution in Canada. Desjardins has been active in the home and auto insurance market since 1945, and its subsidiaries in Quebec have 17% of the market in individual products and 37% of the direct insurance market for home and auto insurance with over one million policies in force.

Fédération des caisses Desjardins du Québec is a cooperative network offering financial services through its subsidiaries specializing in life insurance, general insurance, trust services, securities brokerage, investment management and asset management.

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