Toronto, ON, August 9, 2001 Today, kanetix
(www.kanetix.com) – Canada’s insurance marketplace and
online insurance information centre, announced a new addition to its Ontario online quote comparison
service – Certas Direct Insurance Company, part of Desjardins-Laurentian Financial Corporation.
“Adding this newly branded insurance company to our site is very
exciting,” said George Small, Co-founder, kanetix. “Certas Direct
Insurance Company is backed by a large financial institution and offers the service and
sense of security our customers demand when shopping for insurance.”
The arrangement marks the first time Certas Direct Insurance Company
rates are available online for instant quotation. Through the various kanetix
marketing channels, Certas’s rates are available to millions of Internet users.
“We are very pleased to be included on the kanetix online
marketplace,” said Barb Addie, General Manager of Certas Direct Insurance Company.
“It’s a great way for us to reach potential customers, particularly as we offer
a great range of products and very competitive rates.”
To compare insurance quotes at kanetix, users simply follow the
five-step online process. In minutes, shoppers can see a list of up to eight insurance
quotes, choose the policy they wish, and buy online.
Launched in October 1999, kanetix
Canada’s national online insurance marketplace. The kanetix insurance
information and shopping service allows consumers to compare auto, life, property and
travel insurance quotes from a variety of Canada’s leading providers. Users can
select the insurance policy of their choice and complete the purchase online.
About Certas Direct Insurance Company
Certas Direct Insurance Company is part of the
Desjardins-Laurentian Financial Corporation, a holding company member of the F�d�ration
des caisses Desjardins du Qu�bec. Founded over 100 years ago, Desjardins is the 6th
largest financial institution in Canada. Desjardins has been active in the home and auto
insurance market since 1945, and its subsidiaries in Quebec have 17% of the market in
individual products and 37% of the direct insurance market for home and auto insurance
with over one million policies in force.
F�d�ration des caisses Desjardins du Qu�bec is a cooperative network
offering financial services through its subsidiaries specializing in life insurance,
general insurance, trust services, securities brokerage, investment management and asset management.
For more information, please contact:
(416) 599-9779 ext. 202