Designing your Web site to reflect and complement your marketing plan

Morag Johnston, Senior Information Architect with Toronto-based Internet professional services
firm Communicopia Inc. (,
delivered a talk entitled ‘Creating Web sites that Work’ at the half-day Insurance Canada seminar, Insurance
Marketing and Internet Influence on May 11. The talk addressed Web design fundamentals with an emphasis on
information architecture, usability issues and how to ensure that your strategic objectives are achieved through
your site.

Below is the link to the presentation, complete with speaker notes. If you have any questions,
please do not hesitate to contact Morag at (416) 364-8998 ext. 389.