Sun Life Financial launches Personal Financial Services Web site


Just in time for the busy RRSP season, Sun Life Assurance
Company of Canada, a member of the Sun Life Financial Group of Companies, has added a
Personal Financial Services Web site to its address. Loaded with product
information, the new Web site makes it possible for consumers to do their own online
research on RRSP-related products, plus a variety of other Sun Life Financial services.
Once they’ve made a buying decision, consumers can then click on an “Advisor
Link” to connect to a professional advisor for personal assistance.

“Our research has shown that our customers want to combine online research with the
ability to discuss their financial plans with an advisor – and this Web site innovation
lets them do both,” said Allen Bessel, Vice-President, Retail Marketing, Sun Life
Assurance Company of Canada. “It’s a very innovative approach to financial services
e-commerce and one that we’ll continue to build on in the months ahead.”

Other features of the new Personal Financial Services Web site include “Rate
Updates” as soon as they’re effective – (by Friday at 12:00 a.m.) – a “Life
Events” section that helps consumers match their RRSP planning to their own unique
set of life circumstances, and a “Site Alert” feature that provides e-mail
notices when new additions are made to the Personal Financial Services Web site.

With significant operations in Canada, the United States, the United Kingdom and Asia for
over a century and with a growing range of businesses and offices in 13 key markets around
the world, Sun Life Financial is a global force in the international financial services industry today.

The Sun Life Financial group of companies, and its partners, provide a wide range of
savings, retirement, pension, and life and health insurance products and services to
individuals and corporate customers in Canada, the United States, the United Kingdom, Hong
Kong, the Philippines, Japan, Indonesia, India, Bermuda and Chile. Tracing its roots back
to 1871, Sun Life Financial has grown to become a leading international provider of
financial services with total assets under management of $329 billion CDN at December 31, 2000.

Sun Life Financial Services of Canada Inc. trades on the Toronto (TSE), New York (NYSE)
and Philippine (PSE) stock exchanges under the ticker symbol “SLC”, and on the
London Stock Exchange (LSE) under the ticker symbol “SFC”.

For further information:

Sun Life Financial Media contacts:
John Vincic, (416) 979-6070
Francine Cleroux, (514) 866-2548 (SLC. SLC)