Customer Communications Management
Communicating the optimal message at the best time to a prospect or customer can have a dramatic impact on the ability to capture new customers, sell additional business and keep existing clientele.
The channels by which messages can be delivered continue to evolve. Tracking the preferences of individuals, determining the relative impact of a message sent via different media, having access at a contact point to communications sent and received by all channels are but examples of the many elements that contribute to an optimal communicating environment.
Traditionally, service messages were usually looked upon as times to focus upon the immediate requirement, seldom as opportunities to engage in retention or even up-sell activities. Given the increasingly competitive nature of business, it is only natural that organizations will increasingly use every possible opportunity to obtain or hold business – hence an increasingly important set of tools under the umbrella of communications management.
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|OpenText™ Exstream is a multichannel customer communication management (CCM) solution|