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In its first 15 years, the Internet transformed business and communications by making a world of information available at our fingertips thanks to email connectivity and the ability to move digital information electronically with ease.

The second phase – Web 2.0 – is growing quickly, allowing individuals to communicate in new ways, share information more easily and collaborate more effectively.

This section of the Insurance-Canada.ca website focuses on the ongoing evolution of the social business environment and will make use of these new channels and tools as we too learn them.

Specialized Subsections

• Surveys by Insurance-Canada.ca and others; one of the social media tools.
• Webinars by Insurance-Canada.ca and others; another of the social media tools.
• Seminars by other organizations; for the annual Insurance-Canada.ca technology conference, click here.

News and Articles

Articles, editorials, commentary, research and published material pertaining to social business and the Canadian insurance industry.

• eMarketer: Tablet Users Demand Faster Load Times
• Celent - Collaboration and Insurance 2.0: An Overview of Social Software and Enterprise 2.0 for Insurers
• eMarketer: Social Is Sticky for Companies in Canada
• ISO ClaimSearch Leverages Cutting Edge Screening Techniques to Locate Self-Reported Social Media Postings
• eMarketer: CEOs Who Tweet Held in High Regard
• comScore Releases the "2012 Canada Digital Future in Focus" Report
• B.H. Burke & Co. Survey - Social Media and Online Marketing – What's the Real Deal?
• LIMRA Study Reveals Social Media Use Climbs More than 30 Percent By Life Insurers in 2011
• eMarketer: Millennials Look to Digital Word-of-Mouth to Drive Purchase Process
• eMarketer: Facebook Commerce Holds Promise for Retailers
• eMarketer: Social Media Accounts and Conversations on the Rise
• Aviva Canada Establishes New Corporate Presence - Building on Social Media Success
• eMarketer: Integrating Social Media into Business Process a Challenge
• eMarketer: Customer Service Tops Social Discussions Across Industries
• eMarketer: US Companies Face Big Hurdles in 'Big Data' Use
• Aite Group Report - Financial Advisors' Use of Social Media 2011: The Bloom Is Off the Rose
• eMarketer: Marketers Look Beyond Social Media Experimentation
• eMarketer: More B2B Marketers Embrace Social Media Efforts
• eMarketer: Facebook Users Are Slow to 'Like' Brands and Retailers
• eMarketer: B2Bs and B2Cs Diverge in Social Network Usage, Lead Gen Success
• Aite Group - P&C Insurance: Learning to "Like" Social Media
• eMarketer (IBM Study): Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide
• eMarketer: Marketers Seek to Better Measure Social Media Success
• eMarketer: Consumers view brands that respond via Twitter positively
• comScore: Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37 Percent in the Past Year
• ProspX Launches ProspX for Salesforce.com's AppExchange, the World's Most-Popular Marketplace for Business Apps
• eMarketer: Companies are hiring, increasing spending and planning improvements for social media efforts
• Insurance-Canada.ca Summary Report from Mini-Survey on Mobile in Insurance in Canada
• Gartner Reveals the Next Chapter in Modern Business Management: The Social Organization
• Celent: Using Social Data in Claims and Underwriting
• Insurance-Canada.ca - Social Networking in P&C Insurance: Canada and USA
• Chronos Consulting Survey Shows Companies Utilizing Virtual Teams to Reduce Costs, Manage Productivity in Economic Downturn
• Compliance and Being Social
• eMarkter: How Facebook Brand Fans Interact Post 'Like'
• Insurance-Canada.ca Social Media Report "Who is the Insurance Community in Canada Communicating With Using Social Tools" Results of Survey Summer 2011
• Sun Life's new site invites Canadians to share ideas about money, health and family
• eMarketer: How Men Share Purchase Recommendations
• eMarketer: Sites See Results from Social Sharing Buttons
• LOGiQ3: What Kind of Social Organization Are You?
• eMarketer: Consumers Demand Personalized Messaging Across All Verticals
• Gartner Says the Market for Social CRM Is on Pace to Surpass $1Billion in Revenue by Year-End 2012
• Celent: Mining the Chatter: Optimizing Social Media Monitoring
• LOGiQ3: How do you Communicate? Insurers jumping on Social Media
• Gartner Survey Highlights Consumer Fatigue with Social Media
• eMarketer: Users continue shift from content creation to distribution
• eMarketer: Most Who Read Tweets Also Write Them
• eMarketer: How Social Media Marketers Can Make the Most of Monitoring Tools
• The Intersection Blog: Social Media Insurance Strategies – A Tale of Two Insurers
• LogiQ3: Social CRM ... Say What?
• eMarketer: Marketers demonstrate what metrics to use and how listening affects business
• eMarketer: Social media marketing is popular but not critical
• eMarketer: How Professionals Use LinkedIn
• Applied Systems launches Web Blog
• Novarica: Older Adults, Social Media, and Implications to L&A Carriers
• eMarketer: Executives Fail to Focus on Social Media Marketing Strategy
• IDC's New Social Business Maturity Model Outlines Stages and Strategies for Adopting and Integrating Social Business Software in the Enterprise
• Esurance Brings Car Repair Monitoring Service to Facebook
• Proskauer Rose Survey - Social Networks in the Workplace around the World
• Ipsos-Reid: Canada's Love Affair with Online Social Networking Continues
• The Intersection Blog: When Demographics Are Not Enough: A View Of On-Line Evolution
• The Intersection Blog: Claims Innovation, Social Business And Competitive Advantage
• Gartner Identifies Five Collaboration Myths
• The Intersection Blog: Brokers And Social Media - Is The Breakthrough Coming?
• The Intersection Blog: Corporate Culture and Social Media
• The Intersection Blog: Social Business and Insurance – A Natural Fit?

For older articles, see the archive.