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Marketing is the plan under which we develop new products, take them to market and eventually sunset them. The high visibility sizzle captures our interest in promotions and branding, but the steak comes through well- executed development and execution of well-managed processes. Although present everywhere in today's wired world, When process is defined, technology can shine. Join us to explore trends in the use of technology in pieces of the marketing puzzle.

"Thinking outside the box" helps marketeers bring fresh vitality to campaigns. Innovation can be applied much more broadly to the filed than in the creatives. Get those fresh perspectives as we explore ways of being more innovative and creative, in the whole marketing scheme.

Who we target defines the opportunity. Data analytics applied on our own data is a good start and lots of marketing exercises start there. But outside demographics can be a real boon to differentiating and profiting. We shall explore the underpinnings of good execution in these areas.

Getting the message to the prospect, be it new or existing clientele, is important to the good markerting and sales campaign. Traditionally paper media have been key and that focus will remain in many cases. However the promise of the Internet, with new vehicles for branding, and product and corporate promotion will be explored in areas like web design and e-mail marketing.

An executive perspective adds to the understanding of what's happening today, by reviewing some examples of what has worked, and hasn't, and by sharing the success criteria.

Continuing Education Credits - 4 RIBO Management credits; 4 Life Credits

Topics and Speakers

By attending this session, you will learn more about the impact that the Internet, technology and other changes are having on Insurance marketing. A number of speakers will present their respective topics in various aspects of this topic, including how you may benefit. Here is an overview of the agenda for the day with more detail on topic and speaker information available.

8:00 – 8:30: Registration and Coffee

8:30	Welcome: Doug Grant, Insurance-Canada.ca
	Value Propositions that Resonate - John Sutherland, President, Ennova Inc.
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	Challenges of Insurance Marketing - Wally Thompson, VP Marketing Specialty Markets, Maritime Life
	Enterprise Content Management to Enhance Customer Retention - Jean Ziad Wakim, Project Manager, EVER TEAM SA, France, and - J.Paul Haynes, President & CEO, EVER America Corp.
	Enhancing Marketing Programs with Demographics - Tim Leys, Director of Business Development, Generation5
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	Success Factors in Online Insurance Marketing - George Small, Co-founder, Kanetix Ltd.
	Establishing an Effective Online Presence - Challenges and Opportunities - Matthew Myers, Account Director - Partner, A.K.A. New Media Inc.
	The Value of eMail as a Marketing Tool - Stefan Eyram, Senior Director of Sales, Connectus Direct Solutions Inc.
1:00	Close: Doug Grant

For more details on topics and information about speakers.

The session is designed for insurance professionals
No technical experience is required.

Our Seminar Sponsors:

		Generation5 builds effective consumer marketing solutions by capturing subtle patterns in consumer data, and modeling these patterns to uncover new business opportunities at the customer and market level.
		EVERSuite content management technologies provide comprehensive solutions for managing content, images, documents and digital assets.
		The only national directory published for the Canadian financial services industry - from Stone & Cox.

Seminar Details:

The session will be facilitated by Doug Grant Principal, Insurance-Canada.ca, insurance professional with extensive experience using the Internet for insurance business.

This half-day session will be held Friday November 7, 2003. Registration (with coffee) will start at 8:00. The session will begin promptly at 8:30 and conclude at about 1:00.

Cost for the seminar including handout material and coffee is $325.00 plus G.S.T. ($347.75). Payment is due in advance.

Three ways to register:

• e-mail to doug.grant@insurance-canada.ca your business card information

• print or cut and paste our registration form

• on-line registration

A confirmation and additional details will be returned by e-mail.

Payment details:

Payment is by cheque, made out to Insurance-Canada.ca, and mailed to Insurance-Canada.ca, Attn: Dave Gibbons, 207 Carlton Road, Markham, ON L3R 3L9. Please send by regular mail (do not courier). Special arrangements can be made to bring payment to the seminar, or to invoice you.

Seminar Location

The location is central Toronto at the premises of the Insurance Institute at 18 King Street East, Suite 600, Toronto (one short block east of Yonge Street - King and Yonge being the closest subway stop).

Questions? call Doug Grant 416-921-7756 or email at doug.grant@insurance-canada.ca

See a list of our Previous Seminars.

[ Announcement Flyer | Speakers and Topics | Online Registration | Registration Form ]