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Marketing drives the organization. It provides the skeleton for gaining advantage from the way we manage product development, partner with others for distribution of our product, undertake the sales cycle, and deliver on customer service. A good marketing plan, well executed, helps us identify opportunities, anticipate the market place, and deliver value to our customers and thence to our other employee and owner stakeholders.

Computing technology allows us to capture and analyse increasingly large volumes of data. This data is collected from many sources: customer information files, demographic information, transaction records, responses to marketing and sales campaigns - even navigation paths of those who visit our Web sites.

Communications techologies, the telephone and especially the Internet, have really grabbed everyone's attention. New forms of communications, like email and reports delivered through the web, are becoming useful now that they are better understood and people are learning where the real value points lie.

This seminar will help you plan your next steps in taking advantage of technology to support your marketing campaigns. Whether it is better understanding of your customers and prospects, or improved customer and prospect communications through your Web site or email marketing, or tieing the two together in a segmented marketing and sales campaign, our guest speakers have some valuable information for you.

Continuing Education Credits for RIBO (P&C) and Life Insurance
RIBO is 4 credits, Management Category

Topics and Speakers

By attending this session, you will learn more about the impact that the Internet, technology and other changes are having on Insurance Marketing, from customer relationships to personalized communications. Our speakers will share their expertise, including how you may benefit. Here is an overview of the agenda for the day with more detail on topic and speaker information available.

8:00 – 8:30: Registration and Coffee

8:30	Welcome: Doug Grant Insurance-Canada.ca
8:40	"Water, Water everywhere....." Judy Johnson, Sapiens
9:10	The 4 P's of Emarketing Stefan Eyram, RE-MARK
10:05	break
10:20	Create Faster, Smarter and more Profitable Marketing Campaigns Michael Turney, SAS (Canada)
10:50	Leveraging Customer Transactional Communications for Marketing Purposes Kevin Boyes, Symcor
11:20	Lead Generation Using New Technologies Lowell Wintrup, Applications to Go
11:45	break
11:55	Lead Management: Automation Continues to Evolve Valerie Alphonso, E-basic Technology
12:20	Higher Profits: How to Gain Loyalty from Customers Raj Vaswani, Sapiens
12:45	Close: by Doug Grant Insurance-Canada.ca

For more details on topics and information about speakers.

The session is designed for insurance professionals
No technical experience is required.

Our Seminar Sponsors:

		SAS provides software and services that enable customers to transform data from all areas of their business into intelligence. SAS solutions help organizations make better, more informed decisions and maximize customer, supplier, and organizational relationships. Solutions from SAS, the world's largest privately held software company, are used at more than 38,000 business, government and university sites around the world. For 25 years, SAS has been giving our customers The Power to Know (TM).
	ci   Canadian Insurance Magazine

Seminar Details:

The session will be facilitated by Doug Grant CIP, Principal, Insurance-Canada.ca, insurance professional with extensive experience using the Internet for insurance business.

This half day session will be held Friday, October 18, 2002. Registration (with coffee) will start at 8:00. The session will begin promptly at 8:30 and conclude about 12:30 pm. The location is central Toronto at the premises of the Insurance Institute at 18 King Street East, Suite 600, Toronto (King and Yonge being the closest subway stop).

Cost for the seminar including handout material, lunch and coffee is $275.00 plus G.S.T. ($294.25). Payment is due in advance.

Three ways to register:

• e-mail to doug.grant@insurance-canada.ca your business card information

• print or cut and paste our registration form

• on-line registration

A confirmation and additional details will be returned by e-mail.

Questions? call Doug Grant 416-921-7756 or email at doug.grant@insurance-canada.ca

See a list of our Previous Seminars.

[ Announcement Flyer | Speakers and Topics | Online Registration | Registration Form ]