Marketing an organization and its products and services is a challenge which has only grown more significant as a result of the rapidly changing communications environment – web 2.0 and social media in particular.
An effective marketing plan outlines a reliable strategy to present new or existing products and services to a target audience in a way that supports the provider's objectives.
Determining the message is one task; conceiving any variations in the message and matching them to the appropriate groups – for instance, one geographic location versus another – is another. Delivering the message or messages through the appropriate channels is yet another. A wide range of providers offer a variety of products and services to support different steps in the process.
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Provider Profiles
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Canadian Head Office in Toronto
Serving all Canada |
- Customer Communication Management
- Data quality and accuracy
- Risk Management
- Underwriting
- Claims management
- Migrating legacy insurance systems
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Pitney Bowes Business Insight helps today’s leading insurance carriers to weather the storm of risk and uncertainty. Our location intelligent, data quality, communication management and predictive analytics solutions work together to enhance business decisions, systems and workflows including:
- View policy addresses in proximity to risk factors
- Analyze and visualize total financial exposure to events
- Manage reinsurance treaties and geographic risk
With powerful mapping software, comprehensive industry datasets and professional services from Pitney Bowes Business Insight, corporate risk managers, underwriters, actuaries, claims managers, marketers and IT professionals make their insurance companies more competitive and profitable.
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