Effects of Poor Privacy Policies
According to a survey of Internet users from The Customer Respect Group, over 26% of respondents say they if they are not happy with a site’s privacy policy, they will leave that site.
16 March 2004
Furthermore, over 22% of respondents say that if they do not find a privacy policy on a company’s site, they will not provide that company with any personal information. Only 4% of respondents claimed to not look at a site’s privacy policy.
Meanwhile, the Annenberg Public Policy Center of the University of Pennsylvania finds that not even 50% of at-home Net users think privacy policies are easy to understand.
For further insight into consumers’ concerns with online privacy -- and how you can allay those fears -- read eMarketer’s Privacy in the Information Age report.
