Insurance-Canada.ca
Canada's source for insurance information, products and services
... Consumers Professionals Insurance-Canada.ca ...

Insurance Marketing Information from Canada


Transport Canada adds a link to the I Promise Program.

August 7, 2002, Hamilton, Ontario - The Ministry of Transport recognizes that the success of the program will depend on public awareness and believes a link from their site will be an aid towards this. We are grateful for their actions and hopeful all provincial ministries of transportation will follow suit. Clearly this is in the interest of all Canadians.

Letter from Transport Canada:

Dear Mr. Direnfeld:

Thank you for your electronic mail message of May 12, 2002, to the Honourable David M. Collenette, Minister of Transport, regarding the I Promise program to reduce accidents involving teenaged drivers. The Minister has asked me to reply on his behalf, and I apologize for the delay. Transport Canada is pleased to provide hyperlinks on its website to other websites of transportation organizations such as yours that promote road safety. Your program will hopefully encourage parents and caregivers to discuss with young people the responsibilities of having a driver's licence, the rules of the road and the importance of safety.

It would appear that a key component necessary for the success of this program is public awareness. The more people who are aware of the program, talk about it and/or use it, the more successful it will be. The Transport Canada website generates considerable traffic each month. Hopefully, the increased exposure will help improve communications between parents and young drivers, as well as reduce collisions and ultimately produce safer drivers.

The hyperlink to your home page will be on Transport Canada's Related Sites webpage at the following address: http://www.tc.gc.ca/roadsafety/Li/rslink_e.htm under Canada - Transportation Organizations. The Transport Canada website also contains a considerable amount of safety information related to vehicles and drivers and may help parents and new drivers discuss these issues. In addition, the Related Sites webpage has several very useful links. Consequently, I would suggest that you consider creating a (hyper) link to Transport Canada's road safety website from an appropriate location on your website.

I would like to congratulate you on an innovative program with such a laudable goal. I wish you all the best in further developing this program.

Thank you again for writing.

Yours sincerely,
Cameron Summers
Special Assistant - Ontario

About I Promise

The I Promise Program is designed to reduce the risk of youth related car crashes and relies on parents as role models by entering into a family contract with their young driver for safe and responsible use of the car.

Key components of the program include a personalized family agreement, mutual accountability, trust and a commitment to safe driving.

We are grateful to The Ontario Neurotrauma Foundation, which provided a research grant to the Plan-It Safe research program of the Children's Hospital of Eastern Ontario to obtain focus group feedback from youth, parents and community members to help form the I Promise Program.

The I Promise Program is available across North America.

Gary Direnfeld, MSW, Executive Director
I Promise Program
20 Suter Crescent,
Dundas, Ontario, Canada
L9H 6R5
(905) 628-4847
gary123@sympatico.ca
www.ipromiseprogram.com


[ Top | Back | Home ]