Insurance Marketing Information from Canada
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Insurance Marketing Information from Canada CanadiansRRSP Contributions: Poll by Ipsos-Reid Toronto, ONTARIO – According to a recent telephone poll conducted by Ipsos-Reid on behalf of the Bank of Nova Scotia, almost one-half (47%) of Canadian adults do not intend to contribute to an RRSP for the 2003 tax year. This proportion includes both Canadians who chose not to make an RRSP contribution and those who are not eligible for these contributions due to their age or for other reasons. Of those surveyed, almost three-in-ten (29%) said they had already made some contribution towards an RRSP for 2003. Another two-in-ten (21%) had not made a contribution at the time of the survey (early December 2003), but said they intend to do so. Further, when asked about the importance of ‘saving for retirement’ as a financial goal, a majority (63%) of Canadian adults reported this is a ‘very important’ goal for them. These are some of the findings of an Ipsos-Reid telephone poll conducted on behalf of Scotiabank between December 9th and 11th, 2003. The poll is based on a randomly selected sample of 1,055 adult Canadians. With a sample of this size, the results are considered accurate to within ± 3.1 percentage points, 19 times out of 20, of what they would have been had the entire adult Canadian population been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. In a poll conducted by telephone in early December 2003, 1,055 Canadian adults age eighteen or over were asked about RRSP contributions for the 2003 tax year. Just under one-half (47%) said they were not intending to make an RRSP contribution for 2003, or that this was not applicable due to their age or other reasons. Among the others, 29% reported they had already made an RRSP contribution towards the 2003 tax year and 21% said they intended to do so.
This survey also asked Canadians about the importance attached to saving for retirement, 86% say it’s important. Using a rating scale from ‘very important’ to ‘not at all important’, 63% of Canadian adults polled reported that this is a ‘very important goal,’ 23% said it’s ‘somewhat important,’ 5% ‘not too important,’ and 9% ‘not at all important.’
One-third of Canadians (34%) have a formal, written plan to help achieve their financial goals.
When asked to state how much savings or investments were needed for a retirement ‘nest egg’, one-in-five (20%) Canadians said they would need up to $100,000, 15% reported between $100,000 and $250,000, while just over one-third (35%) said $250,000 or more. Just over one-quarter (28%) were unable to specify an amount.
About Ipsos: Founded in 1975, Ipsos is a leading global survey-based market research group, with revenues of 538.5 million euros in 2002. It offers a full suite of research services, guided by industry experts and bolstered by advanced analytics and methodologies in advertising, marketing, public opinion, media and customer loyalty research, as well as forecasting and modeling. Member companies also offer a full line of custom, syndicated, omnibus, panel, and online research products and services. Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.
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