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Business as never before

I am always thankful to spring and summer as a time for new beginnings. Business is no exception - particularly this year. Businesses have been shaken by September 11, by a lack of trust, and by an uncertainty that has challenged decision-making, What's different now?

The speed of business has slowed down somewhat to a brisk walk instead of a mad .com dash. People are looking for back-up, proof, references, testimonials – basically the B to B world is risk adverse.

We give up a little privacy in order to thwart terrorists, and we’ve become more tech savvy as we learn to block e-newsletters and solicitations we didn’t request. And finally this is the age of the relationship, so formal and informal networking is not only a great way to sell – but a great way to market (just ask the beer companies).

DUO expounds the virtues of:

1. being authentic in messaging and selling
2. re-invent your business proposal to exhibit your beliefs and expertise
3. be direct and forthright in all your communications
4. understand what success is - before you embark on any endeavor
5. make the customer king/queen – this applies to both new and existing customers.

If you have a valuable product or service - we want to help you market.

Nora Camps
ncamps@duo.ca
http://www.duo.ca

About Duo Strategy and Design?

Incorporated in 1987, Duo was at once an anomaly. We were more than a design firm because we offered marketing communications consulting married with graphic design on the fulfillment side - clients likened us to a 'pint-sized' full-service agency. We built relationships based on success and trust. Over the years, we have developed into an incubator-style strategy and design firm moving seamlessly between strategic marketing, new and existing brand development and new media.

DUO Strategy and Design Inc.
365 Evans Avenue, Suite 309
Toronto, ON M8Z 1K2 Canada
Email: info@duo.ca
[T]: (416) 255-1261 [F]: (416) 255-1013