Mar. 23:Apple Auto: What Would DeLorean Say?
There is major buzz around the tech giants getting into the automobile business, the most recent of which is a growing mountain of evidence that Apple is acquiring assets and resources in aid of its push. I have no idea how an Apple entree into auto manufacuturing will play out. However, my Detroit soul is at high alert to two things. First, I think I've seen a low-budget prequel to this and wonder how it will track. Second, an Apple entrance might hold good news for the insurers who are prepared.