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Success in insurance sales is at least in part determined by the amount of new business which a producer writes. Although there are several steps to closing new business, they all start with new prospects. Once identified, a producer will direct a prospect through the sales cycle, and when successful a piece of new business results.

Although other steps may be difficult, many opine that finding prospects, especially qualified leads, is the toughest of all. That said, it is easy to miss an opportunity to identify a new customer, or existing client, as a prospect for additional services. Hence it is important to capture all possible leads, and manage them effectively

Even then the job has just begun. Unless managed well, leads often evaporate, and little is gained. Effective lead management runs the span of lead generation, capture, sales incentives, follow-ups, prospect contacts, sales reports and more. A good lead management program, with a good set of supporting tools, can make a big difference to an insurance broker's or agent's success.

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For more information	From: Winnipeg, Manitoba Serving: Manitoba, British Columbia, Saskatchewan; with all other Canadian provinces forthcoming	Toll Free Consultation: 1-888-216-9780
Maximize your profits by cross-selling to your existing customers. Insurance Lead Generator (ILG) is a web-based lead generating & lead management tool designed exclusively for the insurance industry. Increase point of purchase insurance sales for every client visit Manage communication between your staff and prospective leads Allocate leads to specific sales staff to follow up Staff receive automatic daily tasks via email Manage leads for a multi-office business from one location Until now, there hasn't been an established method of measuring the effectiveness of this point of purchase communication at the insurance retail outlet. To learn more about ILG, click here.