Competition and new technologies change Insurance Marketing

Information and Articles

This section discusses the impact that evolving competition, strategies, and computing and communicating technologies, especially as represented by the Internet and the evolution towards e-business, are having on the Marketing of Insurance in Canada. We hope this information will help you better understand and appreciate the opportunities these changes present, no, demand, as the financial services marketspace remakes itself.

Here then some of the new tools, solutions, services, and technologies which are being deployed in this pursuit of improved insurance business success. This information will often have some Internet relevance - most things seem to do so these days. However that is not a prerequisite to being included in this section. We try to include mostly things which are directly relevant to Canada, or which we believe will likely become useful here.

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Information & Articles

Articles, editorials, commentary, research and published material pertaining to insurance marketing.

• J.D. Power and Associates Reports: Despite Widespread Premium Increases, Customer Satisfaction with Auto Insurance Providers in Canada Improves from 2009
• CFIB Business Barometer® National small business confidence continues downward drift
• Client education and creative marketing top of mind for Sun Life Financial
• 43% of US companies will be blogging by 2012: eMarketer
• Standard Life wins eight 2010 I.F.C.A Awards
• Canadians are most concerned about having sufficient income and leading a healthy lifestyle in retirement, according to latest Russell Financial Health Index
• Email, portals stay ahead of social networking -- at least on mobile devices: eMarketer
• J.D. Power and Associates Reports: USA Customer Satisfaction with Auto Insurance Companies Declines Considerably from 2009
• Half of Mobile Users in the USA to Be Web-Enabled by 2013: eMarketer
• Foresters Partners with MajescoMastek on a Business Transformation Journey
• Progressive Insurance Automotive X PRIZE Concludes On Track Competition Events; Announces Teams Advancing to the Validation Stage
• LIMRA Explores Whether Pre-Retirees Are more like the Grasshopper or the Ant
• Marketers Put More Lead Gen Budgets Online: eMarketer
• Why Email Metrics Are in Decline: eMarketer
• The Co-operators takes home three advertising awards
• Controlling Cost of Claims Seen as Critical, According to Towers Watson Survey
• Double-Digit Growth Again for Double-Digit Growth Again for Online Ad Spend: eMarketer
• CFIB Business Barometer ® National small business confidence drops a touch
• Pollara's INSURPOLL 2010 Now Available
• LIMRA Study Finds African Americans Place More Value on Life Insurance Protection Compared to Total Population
• Online Canadians Report a Large 35% Decline in the Amount of Email Received: Ipsos Reid
• eMarketer: What Makes Up a Social Marketing Strategy?
• Manulife Investor Sentiment Index eases slightly
• CIAB Survey Shows U.S. Group Health Rates Rising and Employers Looking for Ways to Cut Costs
• Mobile Social Networking Drives Rising App Usage: eMarketer
• Despite Setbacks, Marketers Look to Make Better Use of Analytics: eMarketer
• Canadian Mobile Subscriptions to Climb 20% by 2014: eMarketer
• J.D. Power and Associates Reports: Importance of Price to US Insurance Shoppers Increases, While Satisfaction with Price Decreases
• B2B Spending on Social Media to Explode: eMarketer
• Manulife Investments helps Canadians better plan to protect their retirement income
• eMarketer - Video E-Commerce: Beyond the Experimentation Stage
• eMarketer: Is B2B on Board with Social?
• Sun Life Financial creates mutual fund company to expand wealth offerings to Canadians
• CFIB Business Barometer ® National small business confidence downshifts
• kasina releases study of Top 5 Defined Contribution Participant and Sponsor Websites
• Sun Life declared "Most Trusted Life Insurance Company"
• B2B and B2C E-Mail Tactics: eMarketer
• Employer attitudes towards voluntary benefits explored in Eastbridge's latest spotlight report, MarketVision™ - The Employer Viewpoint Update
• Manulife Investor Sentiment Index rises sharply
• Retail E-Commerce Resumes Double-Digit Growth: eMarketer
• Consumer Products Brands Tap Mobile Apps: eMarketer
• Local Shoppers Look Online First: eMarketer
• Marketers Buzz About ROI : eMarketer
• Gartner Reveals Key Customer Relationship Management Predictions for 2010 and Beyond
• The importance of integrating accessibility into statement design: DALBAR
• Great-West Life Benchmark Report: Despite economy, Canadian employers contributing more, and more employees contributing the maximum, to their group retirement plans
• Small Biz Doubles Social Media Adoption: eMarketer
• Facebook Dominates Social Content-Sharing: eMarketer
• Industrial Alliance and IA Clarington Launch Joint Brand Advertising Campaign
• What Is the Future of Social Media?: eMarketer

For older articles, see the archive of information & articles.