---

This page will provide you with links to information, providers and news related to marketing in the insurance industry in Canada.

Information

This section discusses the impact that evolving competition, strategies, and computing and communicating technologies, especially as represented by the Internet and the evolution towards e-business, are having on the Marketing of Insurance in Canada. We hope this information will help you better understand and appreciate the opportunities these changes present as the financial services marketplace remakes itself.

As marketing issues arise throughout the insurance industry today, you may also want to check out our various lines of business sections such as Claims, Distribution and Policy Management.

At the center of most marketing issues is the client. For news and information on CRM and the client see Managing the Client Relationship.

If you are doing research and wondering where to buy, check our Provider Profiles below.

Provider Profiles

Each of the following directories contains a brief profile and contact information for a select list of featured providers.

• Billing Products
• Marketing Services and Products

News and Articles

Articles, editorials, commentary, research and published material pertaining to insurance marketing.

• Aite Group Report - U.S. auto insurers must adjust to the constantly connected, highly informed, "new consumer"
• Manulife and John Hancock Investor Sentiment Surveys Indicate Canadian Investors More Optimistic than Americans
• Foresters unveils new brand
• Manulife Financial Investor Sentiment Index reveals financial concerns and priorities for 2012
• Sun Life "Canadian Financial Checkup" survey finds more women than men are stressed by finances
• eMarketer: Canada Trails US in Online Ad Spending per Internet User
• J.D. Power and Associates Reports: Study Finds Wide Satisfaction Diversity among Home Insurance Customers in Canada
• eMarketer: Mobile Advertising Goes Mainstream
• Sun Life Poll finds majority 45-plus worried about saving for retirement in today's economy
• Standard Life Ipsos survey: Socially responsible investing consumer driven
• Swiss Re report: Canadian pension funds and insurers should assess and mitigate their longevity risk exposure
• Sun Life Financial broadens its major sports affiliations in a sponsorship of the Canadian Football League
• Manulife Financial: International events having a noticeable impact on Canadians' investment choices
• IBM STUDY: Digital Era Transforming CMO's Agenda, Revealing Gap In Readiness
• eMarketer: Company Websites Top Source of B2B Leads
• LIMRA: Five Things That Insurers Need to Know to Capture More U.S.A. Retiree Assets
• Manulife Financial's CoverMe.com Recognized by International Business Awards As Best Insurance Website
• Sun Life: Canadians preparing for retirement say they want Money for Life™
• SGI CANADA's "It's a good life" photo contest winners
• eMarketer: Facebook Dominant Social Network for SMBs
• Hartford Steam Boiler Adopts Munich Re Brand
• Manulife Bank of Canada: Limited Financial Knowledge an Impediment to Debt Freedom
• LIMRA: Sales Potential for Underinsured Life Insurance Market Doubles in Six Years
• eMarketer: Online Video Ads in Canada Lag US
• Sun Life takes top awards at major North American industry awards competitions
• eMarketer: Two in Five Mobile Owners Use Internet on the Go
• Russell Financial: Health Index: When it comes to Canadians' concerns about retirement, it's all about income
• eMarketer: Marketers Look to Boost Lead Gen, Customer Targeting
• Manulife Financial Investor Sentiment Index: Real Estate drives investor confidence
• Accenture Survey Finds Significant Gap Between Expectations and Reality with Insurance Customer Satisfaction
• eMarketer: Consumers trust friends' opinions and access them on the go while shopping
• eMarketer: Search, Display Trends Push Online Ad Spend Past $31 Billion
• Eastbridge report explores employee attitudes and opinions about benefits
• Northbridge to create new connected organization - three subsidiaries to operate under one new brand
• eMarketer: Luring B2B Sales Leads With Content Marketing
• Empire Life introduces new visual identity signals
• eMarketer: Worldwide Ad Market Approaches $500 Billion
• comScore Releases 2011 Online Auto Insurance Report on Shopping and Servicing Activity
• Ipsos Reid: Usage Skyrockets as Canadians Get Wise to Smartphones
• Manulife Investor Sentiment Index: Canadians' investment optimism jumps in latest quarter
• Manulife: Young homeowners optimistic about when they'll be debt-free: Years of experience give older homeowners a more realistic perspective on debt
• eMarketer: Marketers Shift Primary SEO Metrics and Objectives
• eMarketer: Surprising Growth for Standard Banner Ads
• Manulife Financial launches ad campaign to make Canadians aware of how they can financially plan for retirement
• RSA goes "BIG" with new Commercial Insurance campaign
• LIMRA Finds Life Insurance Ownership Gap Closes Between Men and Women
• LIMRA June Conference: New Socio-Economic Realities Prompt Canadian Insurers to Re-think How They Do Business
• eMarketer: A Look at LinkedIn Users
• Manulife Bank survey finds Canadian homeowners focused on debt reduction
• eMarketer: SMBs Turn to Social Before Search
• Forrester’s Forecasts Provide Global View Of Online Retail’s Changing Landscape
• eMarketer Healthy Growth for Ecommerce as Retail Continues Shift to Web
• CFIB and Scotiabank Launch Challenge to Recognize Impact of Small Business Owners on Their Communities
• eMarketer: Small Businesses Doubled Use of Twitter in 2010
• Sun Life selected as most trusted brand in Life Insurance
• Allstate Insurance Company of Canada and Breakfast for Learning Team Up to Kickoff Nutrition Month - A National Awareness Campaign
• eMarketer: Social Media Is Not Killing Email
• eMarketer: US Retailers Help Boost Canadian Ecommerce
• eMarketer: B2B Sites See Big Rise in LinkedIn Logins
• eMarketer: New York Life and Online Marketing Tactics
• eMarketer: Where Are Social Media Marketers Seeing the Most Success?
• eMarketer: Website and Email Critical B2B Investments
• eMarketer: Nationwide Explores Emerging Online Tactics
• eMarketer: Insurance Marketing Gets a Digital Makeover
• eMarketer: Insurers Slowly Move to the Web
• Manulife Investor Sentiment Index: Canadians' focus on debt reaches highest point in five years
• eMarketer: How Online Video Can Reach the Business Audience
• eMarketer: Online Ad Spending Set to Break Records

For older articles, see our insurance marketing archive.