Archive of articles, editorials, commentary, research and published material pertaining to insurance marketing.

• 2010
• eMarketer: Email, Social Media to See More Marketing Dollars in 2011
• eMarketer: Are Consumers Ready to 'Friend' Financial Firms?
• Lloyd's warns risk of cyber attacks must be a board-level concern
• eMarketer: How to Build a Better Banner Ad
• Manulife Bank survey finds Importance of 'Debt-freedom' grows as more Canadians plan to control holiday spending
• eMarketer: Display Spending Begins to Catch Up with Search
• eMarketer: Canadians Say Yes to Social Media
• Allstate Canada and NHLPA Launch the Allstate All-Canadians Mentorship Program
• eMarketer: What Are the Benefits of Email-Social Media Integration?
• eMarketer: Online Branded Communities Grow Up
• J.D. Power and Associates Reports: Five Trends for 2011 Emerge from Mining Social Media
• Desjardins Financial Security recognized for outstanding achievement in communications by Insurance and Financial Communicators Association
• eMarketer: Consumers Demand Convenience in Financial Management
• Forrester: Social Networking Adoption Charges Ahead, Growth Of Other Social Behaviors Slowing
• Manulife Investor Sentiment Index rises slightly
• CFIB Business Barometer® National small business confidence in 'low gear'
• Sun Life Financial launches online tools and ad campaign to help Canadians create a plan that's right for them
• eMarketer: Investing in Website Personalization to Boost Conversions
• About a quarter of small businesses now marketing via social media: eMarketer
• Email Marketers On Board with Best Practices: eMarketer
• Employer Health Care Costs Expected to Rise 8.2% in 2011, Towers Watson Survey Finds
• Standard Life gives 10,000 good reasons to get Canadians involved in planning their retirement
• Using Transactional Emails as High-Value Marketing Vehicles: eMarketer
• Three Teams Awarded Share of $10 Million Purse in Progressive Insurance Automotive X PRIZE for Super Fuel-Efficient Vehicles
• J.D. Power and Associates Reports: Overall Customer Satisfaction with Home Insurance Providers Decreases Slightly, Largely Due to Higher Premiums and Less Communication with Customers
• 'Debt-freedom' is top financial goal, Manulife Bank survey finds
• Challenges of Cross-Channel Marketing Integration : eMarketer
• Ownership of Individual Life Insurance Falls to 50-Year Low, LIMRA Reports
• Mobile Content Soars Thanks to Device and Network Advances: eMarketer
• Insufficient Budgets, Shortage of Skills and Inadequate Tools Hinder Marketing Efforts, New Accenture Study Finds
• J.D. Power and Associates Reports: Despite Widespread Premium Increases, Customer Satisfaction with Auto Insurance Providers in Canada Improves from 2009
• CFIB Business Barometer® National small business confidence continues downward drift
• Client education and creative marketing top of mind for Sun Life Financial
• 43% of US companies will be blogging by 2012: eMarketer
• Standard Life wins eight 2010 I.F.C.A Awards
• Canadians are most concerned about having sufficient income and leading a healthy lifestyle in retirement, according to latest Russell Financial Health Index
• Email, portals stay ahead of social networking -- at least on mobile devices: eMarketer
• J.D. Power and Associates Reports: USA Customer Satisfaction with Auto Insurance Companies Declines Considerably from 2009
• Half of Mobile Users in the USA to Be Web-Enabled by 2013: eMarketer
• Foresters Partners with MajescoMastek on a Business Transformation Journey
• Progressive Insurance Automotive X PRIZE Concludes On Track Competition Events; Announces Teams Advancing to the Validation Stage
• LIMRA Explores Whether Pre-Retirees Are more like the Grasshopper or the Ant
• Marketers Put More Lead Gen Budgets Online: eMarketer
• Why Email Metrics Are in Decline: eMarketer
• The Co-operators takes home three advertising awards
• Controlling Cost of Claims Seen as Critical, According to Towers Watson Survey
• Double-Digit Growth Again for Double-Digit Growth Again for Online Ad Spend: eMarketer
• CFIB Business Barometer ® National small business confidence drops a touch
• Pollara's INSURPOLL 2010 Now Available
• LIMRA Study Finds African Americans Place More Value on Life Insurance Protection Compared to Total Population
• Online Canadians Report a Large 35% Decline in the Amount of Email Received: Ipsos Reid
• eMarketer: What Makes Up a Social Marketing Strategy?
• Manulife Investor Sentiment Index eases slightly
• CIAB Survey Shows U.S. Group Health Rates Rising and Employers Looking for Ways to Cut Costs
• Mobile Social Networking Drives Rising App Usage: eMarketer
• Despite Setbacks, Marketers Look to Make Better Use of Analytics: eMarketer
• Canadian Mobile Subscriptions to Climb 20% by 2014: eMarketer
• J.D. Power and Associates Reports: Importance of Price to US Insurance Shoppers Increases, While Satisfaction with Price Decreases
• B2B Spending on Social Media to Explode: eMarketer
• Manulife Investments helps Canadians better plan to protect their retirement income
• eMarketer - Video E-Commerce: Beyond the Experimentation Stage
• eMarketer: Is B2B on Board with Social?
• Sun Life Financial creates mutual fund company to expand wealth offerings to Canadians
• CFIB Business Barometer ® National small business confidence downshifts
• kasina releases study of Top 5 Defined Contribution Participant and Sponsor Websites
• Sun Life declared "Most Trusted Life Insurance Company"
• B2B and B2C E-Mail Tactics: eMarketer
• Employer attitudes towards voluntary benefits explored in Eastbridge's latest spotlight report, MarketVision™ - The Employer Viewpoint Update
• Manulife Investor Sentiment Index rises sharply
• Retail E-Commerce Resumes Double-Digit Growth: eMarketer
• Consumer Products Brands Tap Mobile Apps: eMarketer
• Local Shoppers Look Online First: eMarketer
• Marketers Buzz About ROI : eMarketer
• Gartner Reveals Key Customer Relationship Management Predictions for 2010 and Beyond
• The importance of integrating accessibility into statement design: DALBAR
• Great-West Life Benchmark Report: Despite economy, Canadian employers contributing more, and more employees contributing the maximum, to their group retirement plans
• Small Biz Doubles Social Media Adoption: eMarketer
• Facebook Dominates Social Content-Sharing: eMarketer
• Industrial Alliance and IA Clarington Launch Joint Brand Advertising Campaign
• What Is the Future of Social Media?: eMarketer
• IBC and FCM join forces to recognize communities that are adapting to climate change - First annual Watershed Awards set for May 2010
• Why You Need a Strategy for Social Media: eMarketer
• Social Media Marketing Best Practices: eMarketer
• There's nothing funny about not getting good financial advice: Sun Life Financial
• BMO Mutual Funds, Franklin Templeton Investments and RBC Direct Investing outperform their peers: Dalbar
• Insurance Bureau of Canada - A new brand for a renewed commitment
• What Marketers Do with Qualified Leads: eMarketer
• From Dialed-in to Mobile, Canada’s Digital Economy Continues to Evolve: Ipsos Reid
• Men and women have different views of life after 65, Sun Life Financial study finds
• Mobile App Usage to Soar in 2010: eMarketer
• Sun Life Financial and the Miami Dolphins Announce New Naming Rights and Sponsorship Agreement
• Consumers in Emerging Markets Twice As Likely as Those in Developed Markets to Purchase and Use Consumer Technology in the Next Year, Accenture Study Finds
• More Canadians focus on debt going into 2010: Manulife poll
• 2010 Predictions Round-Up: eMarketer


• 2009
• How Can Social Media Help Small Biz? - eMarketer
• Small Businesses Step Up Online: eMarketer
• Canadian investors: shaken, cautious, but optimistic - Standard Life
• DALBAR Recognizes the Best USA Web Sites in Life Insurance & Annuities
• Internet Access in Canada Reaches All Time High: Ipsos Reid
• CFIB Business Barometer ® National small business confidence steady in November
• eMarketer - Social Initiatives: B2B vs. B2C
• Traffic, public transit top IBM-commissioned survey of Canada's urban challenges
• Social Media Marketers Declare Success: eMarketer
• Gamers Can Test Their Driving Skills with New Online Game from Progressive
• Context Matters More Than Ever for Canadians: eMarketer
• Media Mix Changing For Canadian Marketers: Ipsos-Reid
• Consumers Satisfied With Insurers: Insurance Research Council Study
• Canadians Becoming Less Concerned With Online Security: Ipsos Reid
• Does Social Media Work for Small Biz? eMarketer
• Internet Access in Canada Reaches All Time High: Ipsos Reid
• e-Delivery Promotional Trends vs. Consumer Triggers of e-Adoption: Dalbar
• Opportunities, Doubts Abound in Social Media for Insurance, Aartrijk Brand Camp Survey Finds
• Sun Life Financial study finds Canadians have tightened purse strings in 2009
• Aviva Makes $500,000 Pledge to "Insure" Positive Community Change
• Canada's First-Ever National Championship for Club Curlers: The Dominion
• Business Barometer ® CFIB survey shows national small business optimism continues on upward trend
• Making Online Car Insurance Shopping Easier Wins Progressive Two WebAwards
• Pre-Retirees Counting on Part-Time Work to Make Ends Meet in Retirement Should Think Again: LIMRA Study
• Sun Life Financial continues as group benefits provider to Canadian public service employees and pensioners
• Manulife Investor Sentiment Index gains for third straight quarter
• Broadband and Video Are Booming in Canada: eMarketer
• Hopes and Fears of Social Media Marketing: eMarketer
• Manulife Financial's Canadian Division captures 12 awards in international competition
• Online Ad Spending Slows but Grabs Market Share: eMarketer
• Media Dollars Shift to Digital in Downturn: eMarketer
• Forrester: Americans Continue To Adopt Digital Lifestyle
• CFIB Business Barometer® - Economic recovery expected as national small business optimism rises
• Social Network Marketing Expands Sphere: eMarketer
• Empowering Canadians earns Sun Life Financial top honours
• CMO Sentiment Looking Up: eMarketer
• What's all That Twitter About – A Lot About Nothing?: Ipsos Reid Study
• Are You Deceived by Your E-Mail Delivery Rate? eMarketer
• Who Uses Social Networks?: eMarketer
• Uncertain About Savings, Retirees Tighten Belts, Seek Advice: LIMRA
• Why People Use Twitter: eMarketer
• Why People Go Online: eMarketer
• CPP to pay more benefits for a longer period, says Chief Actuary in Study for OSFI
• CFIB Business Barometer® National small business optimism takes a hit in June
• Most Sponsors of Defined Benefit Pension Plans Remain Committed to Plan Viability Despite Tough Economic Climate, According to Towers Perrin/CFO Research Study
• Manulife Investor Sentiment Index gains as Canadians keep investing
• J.D. Power and Associates Reports: Erie Insurance Ranks Highest in New Buyer Satisfaction with the Auto Insurance Purchase Experience For a Second Consecutive Year
• The recessionary climate is almost at an end, according to Desjardins Group economists
• Minister of Finance Launches Task Force on Financial Literacy
• Looking into the Future of Digital Marketing: eMarketer
• Dramatic 17% Increase in the Percentage of Online Canadians with a Social Network Profile in the Last 18 Months: Ipsos Reid Study
• The Ontario Federation of Snowmobile Clubs Endorses York Fire & Casualty’s Snowmobile Insurance Program
• CFIB Business Barometer® National small business optimism improving
• Small Businesses Get Social: eMarketer
• B2B Marketers Turn to Digital Tactics: eMarketer
• J.D. Power and Associates Reports: Customer Retention is Critical for Insurance Carriers, Particularly among Those Customers Potentially Impacted by Challenging Economic Conditions
• In Response to Economic Downturn Most American Consumers Maintain Essential Insurance Coverages: Insurance Research Council (IRC)
• Forrester Marketing Forum: Social Technologies Allow For More Accessible Innovation In Down Economy
• Sun Life Financial report provides snapshot of group retirement landscape
• No Online Ad Recession, Yet: eMarketer
• Sun Life Financial website provides roadmap to help Canadians navigate through today's economy
• US Online Sales Up: eMarketer
• Towers Perrin Survey Finds Most Companies 'Staying the Course' When it Comes to Employee Benefits
• Services Helping Victims of Identity Theft: Value-Added Benefits to Distinguish Your Company - By Sadaf S iddiqui, Director, Legal and Compliance, DMC Solutions
• Blogging Has Come a Long Way: eMarketer
• Manulife Financial Survey shows Canadians aren't confident they have enough insurance
• Online Advertising Pushes Through: eMarketer
• Manulife Investor Sentiment Index finds Canadians keep investing amid economic, market turmoil
• LIMRA Survey Finds Most Employers Maintaining Benefits During Recession
• Which Online Ads Get Attention? - eMarketer
• Canadians Juggle Their Online Lives: eMarketer
• Desjardins Group Now in GPS Mode
• Trends and Best Practices in E-Mail Marketing: eMarketer
• New Progressive Car Insurance Podcasts Give Drivers Info to Go
• Canadian Mobile Advertising Upside: eMarketer
• DMTI Spatial Enhances Customer Acquisition and Marketing Campaign Effectiveness with Customer Intelligence Location Content Cartridge (LCC)
• Online retail e-commerce will sink before it soars again: eMarketer
• IBM sheds new light on the smart energy consumer
• New name for Regina multi-sport and event complex: The Co-operators
• Sun Life Financial surveys find Canadians more optimistic than Americans about their retirement prospects
• A Billion Internet Users, and Counting: eMarketer
• Men more optimistic than women about their financial health: Russell Investments
• Sun Life Financial study finds nearly half of Canadians will be working past age 65
• How Important Is Search to Users?:eMarketer
• Two Basic E-Mail Tactics: eMarketer
• Canadians aim to focus on stability and paying down debt in 2009: Manulife Investor Sentiment Index
• Seven Predictions for 2009: eMarketer
• CFIB Business Barometer: National small business optimism near record low


• 2008
• Targeting Canadian Online Shoppers: eMarketer
• Canadians Are Warming Up to Online Shopping: eMarketer
• Sun Life Financial wins prize for interactive and informative site at Investor Education Awards
• J.D. Power and Associates Reports: Identifying "At Risk" Customers is Critical for Insurance Carriers In Minimizing Defection Rates and Increasing Loyalty
• 42% of Canadians Over 40 Considering Deferring Retirement by Nearly 6 years: Desjardins
• The Co-operators introduces green insurance options, socially responsible investment funds
• Year Over Year Online Spending Drops 13% in Q3 2008: Ipsos Reid
• 61% of Canadians concerned about financial health as they approach retirement: Russell Investments Survey
• According to IDC, One Third of Potential Selling Time Is Wasted Due to Poor Sales Enablement
• CFIB: Update 6: Business Barometer for week of November 10 - Outlook by small business remains unsettled; too early to gauge if worst is over
• For Straight Answers on Insurance - Aviva is the Solution
• La Capitale General Insurance invests in the snowmobile industry
• Ontario's WSIB Launches New Workplace Safety Awareness Campaign
• Pitney Bowes MapInfo Report - Momentum-Demographic Insights Uncovers Trends among Sources of Immigrants to Canada's Metro Markets
• LIMRA Survey Shows Consumer Pessimism but no Panic
• J.D. Power and Associates Reports: Among Auto and Home Insurance Policyholders in Canada, Customer Service Outweighs Price As the Most Important Driver of Satisfaction
• Generational Divide: Small Business Owners Differ on Attitudes Towards Technology in their Businesses: Ipsos Reid Poll for Hewlett Packard
• Canadians looking for stability: Manulife Investor Sentiment Index
• Insurance.com RateWatch: Auto Insurance Rates in the United States Jump for 3rd Consecutive Quarter
• Conning Research: Challenges Looming for Homeowners Insurance
• Mobile Location-Based Services on the Move: eMarketer
• J.D. Power and Associates Reports: The Average Auto Insurance Company Fails to Capture 98 out of Every 100 Shoppers
• Societal Trends and the Impact on CRM to Be Discussed at Gartner CRM Summit in Washington D.C., September 8-10, 2008
• Characteristics of international travellers: First quarter 2008 (preliminary): StatsCan
• Search Marketing: Online Canadians Overwhelmingly Satisfied With Internet Search Results, Yet Skeptical of Online Advertising: Ipsos Reid
• Social Networks Get Down to Business: eMarketer
• College Students Work Without a Wire: eMarketer
• The Dominion of Canada is taking Canadian curling to another level
• Standard Life adds two IFCA awards in 2008
• Four In Five (81%) Canadians Are Interested In Learning More About "Green" Financial Products And Services: Ipsos Reid Study
• Manulife Investor Sentiment Index rises slightly as investors adjust
• Insurance.com Study: USA Auto Insurance Rates Continue to Climb
• Internet User Demographics in Canada: eMarketer
• Three-Fourths of Canadians Online Soon: eMarketer
• Business Barometer: High energy costs and economic uncertainty fuels decline in business optimism - CFIB
• Internet Use in Canada Expands: eMarketer
• Worldwide Spending on Internet Advertising Will Soar Past $106 Billion in 2011, According to IDC
• AXA Art Establishes Partnership with 'Behind Closed Doors'
• Email Marketing : Canadians See More Email On A Weekly Basis, But Cracks Starting To Appear In Permission Based Marketing: Ipsos Reid
• IDC Finds More of the World's Population Connecting to the Internet in New Ways and Embracing Web 2.0 Activities
• Municipal Spending Soaring and Unsustainable: CFIB
• TowerGroup Research Suggests Looking Beyond the Obvious Baby Boomers
• Insurance Bureau of Canada proud to be among the ranks of Ontario's top road safety advocates
• Gas Price Rise Has Many Canadians Changing their Commuting Habits: Ipsos Reid
• DMTI Spatial Releases White Paper Outlining Why 6 Digit Postal Code Boundaries are the New Marketing Geography
• Self employment: the force behind Canada's job creation record - Report by the Canadian Federation of Independent Business
• eMarketer : What Is the Future of E-Mail?
• Americans' Attitudes toward Life Insurance: Ipsos Survey for ING
• Gartner Survey Shows Consumers Predominantly Using the Internet for E-Mail and Search
• eMarketer : Canada E-Commerce Growing Quickly
• Keeping Older Workers In The Workplace: Ipsos Reid Survey for RBC
• New Eastbridge Report Examines Voluntary Marketing Practices
• Conning Research: Long Term Care Insurance Industry Continues to Search for Broader Market
• Search-Referred Auto Insurance Quotes Increased by 36 Percent in 2007: comScore Study
• New TowerGroup Research Explores Steps Insurers Should Take to Improve Annuity Offerings and Reduce Product Complexity
• Manulife Investor Sentiment Index eases as some investors adjust
• Aviva Canada on a Mission to "Change Insurance" in Canada
• CFIB Business Barometer: Small business outlook holds firm
• Standard Life unveils new multi-million dollar advertising campaign across Canada
• Aviva Canada Rebrands Pilot and Scottish & York Insurance Companies as Part of 'One Aviva' Strategy
• StatsCan 2006 Census: Ethnic origin, visible minorities, place of work and mode of transportation
• Online Heads for 10% of Total US Ad Spend: eMarketer
• Banks Boost Direct Marketing Spend : eMarketer
• Boomers Staying Put in Retirement; Ipsos Reid for RBC
• IBC consumer education campaign designed to create insurance-savvy consumers
• Sun Life Financial survey finds one in five working Canadians who have access to employer-matched savings programs do not take full advantage of benefit
• As RRSP Deadline Approaches, Canadians Say Money (69%) And Health (60%) Considerations Top The List Of Important Factors In Determining When To Retire: Ipsos Reid for RBC
• IBAO Sponsors Promising Golfer, Richard Scott, for Second Year in a Row
• ING Speed Skating Challenge: Catriona Le May Doan challenges Canadians to vote for the country's best speed skating story
• IBAC donates 4,000 safety blankets to Canadian Ski Patrol System
• Gartner Says Generation Virtual Is Forcing CRM-Focused Companies to Transform the Way They Do Business
• Sun Life Financial survey reveals health care costs in retirement a concern, but few are taking steps to address it
• Even With Enough Money To Retire, Most (82%) Canadians Would Choose To Work: Ipsos Reid
• Sun Life Financial survey finds four in ten Canadians don't know how much they need for retirement
• What Can Widgets Do? eMarketer
• 3 Hidden Trends in 2008: eMarketer
• InsuranceWorks.ca adds Events Calendar
• Progressive signs 16-year deal for ballpark naming rights for home of the Cleveland Indians
• The Insurance Brokers Association of Canada adds four new radio commercials
• Desjardins Group Gender Survey on Financial Planning: Men and Women Have a Different Approach
• 2008 Marketing Resolution: Make it New - eMarketer
• Quarterly Business Barometer "playing it safe" - CFIB


• 2007
• eMarketer's Predictions for 2008 - Part II
• eMarketer's Predictions for 2008 - Part I
• Manulife Investment Sentiment Index regains ground to near six-year high
• LIMRA and LOMA Members Approve Merger Plan
• Canadian E-Commerce Is Heating Up: eMarketer
• Search Wars in Canada: eMarketer
• The Good, Retired Life: Poll by Ipsos Reid for RBC
• Rogers Publishing acquires Canadian Insurance Magazine
• Banking Sold Online, Serviced Offline: eMarketer
• New Canadians Outline Their Financial Goals For The Next Year: Ipsos Reid for RBC
• The Co-operators vehicle fleet goes green to reduce global warming emissions
• Gartner Says "Generation Virtual" Will Have a Profound Influence on Culture, Society and Business
• Canadian Online Ad Spending Heats Up: eMarketer
• Travel between Canada and other countries: StatsCan
• Online Advertising on a Rocket Ride: eMarketer
• Rethinking Retirement: Study from Desjardins Financial
• PricewaterhouseCoopers finds controls alone are not enough deterrent, corporate culture, ethics and risk management needed to effectively fight fraud
• Paradigm Shift Looming: Investment Management Industry Must Change Direction to Engage Generation Y: KPMG Study
• Boomers Becoming Their Own Boss In Retirement; Show No Sign Of Slowing: Ipsos Reid Survey for BMO
• Manulife Financial wins five best-of-show awards for Canadian communications
• The Co-operators Outlines First Steps in "Sustainability Journey"
• Manulife Investor Sentiment Index pulls back from seven-year highs
• Brightworks helps RBC Insurance® take home and auto insurance for an innovative spin online
• Healthy economy, healthy environment: CFIB members say it's possible to have both
• One In Eight (13%) Canadians Plan To Start A Business In Next Five Years: Ipsos Reid Poll for RBC
• J.D. Power and Associates Reports: Multiple Policies Lead to Greater Satisfaction and Loyalty among USA Homeowners Insurance Customers
• New Eastbridge report looks at the opportunities for voluntary in the very large employer market
• Guy Carpenter Issues Third Annual Survey of Specialty Program Issuing Carriers
• TowerGroup: Regulators Turn Attention To Stemming Financial Abuse of the Elderly
• Desjardins Financial Security Provides Complimentary Three-day Travel Insurance for Shoppers OptimumT Cardholders
• Guy Carpenter Unveils “Capital Ideas” Global Branding Initiative
• Web 2.0 Users Go Shopping: eMarketer
• The Co-operators Launches National Television Campaign
• IT Through The Eyes Of Multi-Generation Small And Medium-Sized Business Owners: Ipsos Reid Survey for Microsoft
• B2B Online Advertising Up : eMarketer
• Online Video Strategy Hinges on Content: eMarketer
• Conning Research: Property-Casualty Surplus Lines of Insurance Outperforming General Commercial Insurance Market
• Canadian Internet Has a Ways to Go: eMarketer
• Half of US Insurance Customers Feel That Insurance Policies Are Not Tailored to Meet Their Needs: IBM Study
• Online Internet Climate Change in Canada: eMarketer Report
• Content Time Comes at Search's Expense: eMarketer
• The Millennials, Financial Services, and the Web: Report Published by Celent
• Insurers Use TV, Web for One-Two Punch: eMarketer
• Commercial P/C Premiums Continue Free-Fall In 2nd Quarter Reports CIAB
• LIMRA Report Forecasts More Than 360,000 U.S. Firms May Soon Add a New Voluntary Benefit
• Manulife Investments announces brand strategy for its lineup of mutual funds
• Manulife Investor Sentiment Index gains slightly
• J.D. Power and Associates Reports: More than 30 Percent of Auto Insurance Shoppers Switch Providers
• The State of the Digital Home: eMarketer
• LIMRA Partners with Blease Research to Help Life Insurers Develop, Market Products
• J.D. Power and Associates Reports: Implementing a Formal Financial Plan with an Investment Firm Results in Considerably Higher Levels of Overall Satisfaction among Canadian Investors
• Latest Eastbridge report examines today's voluntary product buyer
• Search Advertising to Lose Importance, Strategic Threat to Google, Says IDC
• Broadband Spreads Out, Speeds Up: eMarketer
• Johnson Inc. Announces AIR MILES(R) Reward Program Partnership
• Broadband Internet Access Peaking - Wireless Connectivity To Drive Next Phase Of Global Internet Usage: Ipsos Survey
• Conning Research: Upcoming Baby Boomer Retirement Bulge to Redefine Retirement Market Strategy for Life-Annuity Companies
• Ipsos-Reid Survey Indicates Canadians Would Rather Clean The Garage Than Do Financial Spring Cleaning!
• Manulife Bank survey finds almost half of Canadians have a host of banking products - and no game plan
• eMarketer: Canadian Online Ad Revenue Climbs
• Marsh Flips View of Risk ''Upside'' Down with Bold New Branding Campaign
• Retirement Planning Is Everyone's Job, LIMRA and Other Organizations Say
• eMarketer: Canada E-Commerce Continues to Grow
• Manulife Investor Sentiment Index eases slightly
• LIMRA Partners With Voluntary.com to Help Companies Succeed in the Voluntary Benefits Market
• Canadians Say Roads and Highways Are In Worst Condition; Hospitals and Schools Viewed As Higher Priorities: Ipsos Reid for Municipal World
• Small business confidence makes solid gain in first quarter of 2007: CFIB
• Swiss Re sigma study: Annuities - a private solution to longevity risk
• Canada's population estimates: StatsCan
• The BMO Boomer Survey by Ipsos Reid: One in three boomers are assisting an aging family member; 44% are also supporting their children financially
• Members of the Association nationale des camionneurs artisans (ANCAI) can now benefit from significant insurance premium discounts by using Kolombo's protection systems
• RIMS Offers Leading-Edge Identity Theft Protection Created by MyPublicInfo to 10,000 Risk Professionals
• U.S. Consumers Increasingly Going Online And Calling Stores To Research Product, Availability And Price, Accenture Survey Finds
• Progressive and LoJack Announce Agreement to Help Combat Commercial Vehicle Theft by Offering Discount on Stolen Vehicle Recovery System
• Gartner Says Number of Identity Theft Victims in the USA Has Increased More Than 50 Percent Since 2003
• Sun Life Financial Announces Integrated Brand Strategy in Canada
• Online Ad Spend Growth Is Historic: eMarketer
• World Travel & Tourism Climbs to US $7 Trillion in 2007: Accenture
• Towers Perrin Survey Shows Neither Employers Nor Employees Are Getting What They Need From Current Benefit Programs
• Only One-In-Five Canadians View Themselves As Expert Or Very Skilled With Technology: Ipsos Reid Survey
• Online Advertising Spending Growth to Level Off: eMarketer
• Canadians Aged 55+ Have Not Integrated The Internet Into Their Daily Lives: Ipsos Reid
• Insurance discounts for motorcycle and ATV enthusiasts - La Capitale General Insurance partners with Motodirect and Quadnet
• Latest spotlight report from Eastbridge Consulting Group gives insight into what benefit managers are looking at when choosing a voluntary carrier
• Industrial Alliance Auto and Home Insurance becomes an AIR MILES(R) Sponsor
• Building permits and intentions set new records: StatsCan
• Nationalism gains ground as a major political risk: AON
• CFIB Release: Gap between public and private sector retirement and pensions widening
• eMarketer: Bigger Sites May Not Be Better for Online Advertisers
• StatsCan Study: Depression and work impairment
• StatsCan: National tourism indicators
• CFIB: Small business outlook for 2007 suggest steady economic performance; Retailers upbeat this holiday season
• Progressive Repositions Name in Products It Sells Through Agents to Allow Them to Capitalize on the Strength of the Progressive Brand
• Online to Account for Majority of US Travel Market: eMarketer
• Progressive Launches Web Site for Supercross Fans
• E-Commerce Hits All-Time High in 2006: eMarketer


• 2006
• Canada Heats Up! Finally, breaking the ice with Internet shoppers to the north: eMarketer
• Manulife Investor Sentiment Index near record level
• LIMRA International and LOMA Announce Plan to Discuss Merger
• New Trusted Choice® Survey Finds American Hosts Grossly Unprepared for their Liability
• USA Group Medical Plan Costs Continue Rising for All Sizes of Employers, CIAB Survey Shows
• eMarketer: Analysts Bullish on Online Ad Spending
• Coastal Proximity Influences Support for Property Insurance Subsidies for Natural Disasters — Findings From a New IRC Study
• Insurance Executives at CSC Conference Showcase Innovative Approaches to Pricing and Underwriting
• SAS® bolsters Customer Intelligence solutions for the Enterprise Marketing Management market
• Ipsos Business Intelligence (BI) Survey: Concerns About Junk-Mail, SPAM, And Invasions Of Personal Privacy Main Concerns
• Manulife Bank survey suggests 70 per cent of Canadian homeowners are unaware of the real cost of their home purchase
• Private Health Insurers' Roles To Expand As National Healthcare Costs Soar, Projects PricewaterhouseCoopers
• J.D. Power and Associates Reports: In-Person Transaction Experience Drives Customer Satisfaction with Retail Banking
• Statistics Canada: E-commerce: Shopping on the Internet
• eMarketer Report - Canada: Online Upswing
• The Fine Art of E-Mail Creative - Small tweaks can make a big difference: eMarketer
• Individual Insurance Company Reputations Better Than Overall Industry: Ipsos Survey Shows
• Insurance Institute launches New CIP Consumer Print Campaign
• Zero is the Only Acceptable Number of Workplace Injuries and Fatalities: WSIB of Ontario
• SAS leading the charge to improve Marketing's performance
• Commercial Market Softens, Insurer Appetite Increases In Third Quarter, CIAB Survey Shows
• LIMRA Research: In Words and Pictures, Consumers Show Their Deepest Feelings About Life Insurance
• LIMRA Report Points to Need for Change to Reach the Underinsured Market
• Strageties For Capturing The Boomer Opportunity: kasina study
• IRC Study Finds Strong Support for Government Policies to Mitigate Damage from Natural Disasters Before They Happen But Also Finds Lack of Personal Preparation
• Canadian Internet Use Survey 2005: Statistics Canada
• eMarketer: The Internet and Daily Life in Canada
• Students And Teachers Look To Digital Tools To Add "Flash" To School Work: Ipsos Reid for Hewlett Packard
• US Census Bureau: Percentage of USA Population without Health Coverage Grew in 2005
• IRC Estimates More Than 14 Percent of USA Drivers Are Uninsured
• Employers are moving away from traditional benefit plans according to a recent Eastbridge study
• Private insurance represents 13% of health care spending in Canada - twice the OECD average: CIHI
• Manulife Investor Sentiment Index hits new five-year high
• PWC Report: Financial Institutions Should Put Customers' Needs First to Win the Battle For Revenue Growth
• Introducing The Mobile Wallet: eMarketer
• Online Advertising by Financial Services: eMarketer
• Poll Shows 77% of US Adults Are Now Online: eMarketer
• ING Canada partners with Aeroplan
• StatsCan: Travel between Canada and other countries
• SAS Survey: Marketing leaders rely on BI to improve campaigns and ROI
• Up In Canada Marketing Is Up: eMarketer
• eMarketer: Online Fraud Risk No Higher Than Offline
• The Co-operators Group Membership Expanded and Strengthened
• New brand name for The Empire Life Insurance Company
• Advocis: Canadian Small Business Owners Concerned About Changes to the Bank Act - 76% Say Keep Protections in Place
• StatsCan Study: Cracking the RRSP nest egg
• Manulife Investor Sentiment Index finds Canadians' confidence steady, at highest since 2001
• CFIB: Small business confidence edges upward in first quarter, but half the provinces are below the national average
• eMarketer: Coming Soon: More Tech Ads - Online advertising of computer hardware and sofware is set to reverse its recent stagnation
• Majority Of Canadian Professionals (59%) Believe Access To Mobile Technology Will Increase Their Productivity And Drive Company Profitability: Ipsos Reid Survey
• LOMA Looks at Insurers Preparing for Avian Flu
• RBC Financial Group 13th Annual Housing Survey
• One-Quarter Of Canadian Adults (24%) Have Been Touched By Identity Theft: Ipsos-Reid
• Internet Advertising Revenues Soar to a New Record in 2005: eMarketer
• U.S. Senior Finance Executives Challenged on How to Solve Pension Risks, Towers Perrin Survey Finds
• Managing the cycle is key, say Lloyd's underwriters
• Re-Evaluate Retirement Income Needs: Ipsos (for Bank of Montreal)
• ING to provide long-term support to Canada's national speed skating teams
• Progressive Group of Insurance Companies Online Survey - There's More To The Cost Of A Car Than Just The Purchase Price - But Don't Tell That To Shoppers!
• Canadians Talk About Their RRSPs And Retirement Savings Plans: Ipsos-Reid
• IRC Study Finds Many Policyholders Do Not Understand How Choosing Higher Insurance Deductibles Can Lower Premium Costs
• eMarketer's Seven Predictions for 2006
• Retiring Boomers: Are you Ready? Newlink Group
• E-Mail, E-mail Everywhere! - eMarketer


• 2005
• PricewaterhouseCoopers Finds 50% More Companies Report Financial Losses Since 2003
• Canadians Cool on E-Commerce - eMarketer
• Manulife Investor Sentiment Index finds Canadians' confidence in investing highest since 2001
• Business confidence rebounds in fourth quarter: CFIB
• Statistics Canada: 2004 Survey of Household Spending
• Manulife Investments receives marketing honour at 2005 Canadian Investment Awards
• Business Travelers Increasingly Go Online to Book Flights While Online Check-in Remains Stable, Accenture Survey Finds
• Statscan: New Housing Price Index
• Annual RBC Home Renovations Study Finds 76% Of Canadian Homeowners Plan To Renovate In The Next Two Years
• Troubled National Health Systems Search for Solutions; Best Practices Identified in Global Healthcare Report by PricewaterhouseCoopers
• Annual RBC Home Renovation Study: Part 2 - Past Renovators Speak Up On Experiences & Offer Advice To Prospective Renovators
• Identity Theft Prevention: Reclaiming the Upper Hand: Report Published by Celent
• RIMS Benchmark Survey Shows Sharp Downturn in Commercial Insurance Rates, But Impact of Katrina and Rita Still Looms
• Canadians lose money by spreading around debts and savings: Manulife Bank research study
• It's time for businesses to take Risk on Board - New research published today by Lloyd's and the Economist Intelligence Unit
• Canadians show strongest investing confidence in four years: Manulife Investor Sentiment Index
• Business confidence index drops due to fuel price concerns; Insurance remains a concern: CFIB
• Towers Perrin Projects An 8% Increase In Employer-Sponsored Health Care Costs For 2006 As Annual Cost per Employee Reaches $8,424
• PricewaterhouseCoopers Finds U.S. Employers Express Strong Concerns Over Cost Volatility of Defined Benefit Pension Plans
• StatsCan: Demographic Statistics - July 1, 2005 (preliminary)
• RBC Financial Group RESP Parent Survey: Ipsos-Reid
• Canadian Online Ad Revenues Surpass Estimates - eMarketer
• Can your business afford to lose a client? SAS understands the importance of client retention to fuel growth of companies
• Is Canada Losing Its Edge as an Internet Innovator and Adopter? - eMarketer
• The Internet Continues To Impact Consumers' Usage Of Other Media: Ipsos-Reid Study
• Internet Users are Steamed in Canada at Online Threats: eMarketer
• Canadian Association of Insurance Women - Insurance Information Campaign is Underway!!
• Statistics Canada - Current economic conditions: Canadian Economic Observer
• eMarketer: In Search of the Elusive Canadian Online Buyer
• CFIB Survey: Business confidence index drops after three consecutive quarters of gains
• Applied Systems Wins Industry Award for Advertising Excellence
• Ipsos/Reid/NCR Survey: Self Checkout Has Appeal To Canadians - One-Quarter (27%) Of Canadians More Likely To Shop At Store That Offers Self-Checkout Option
• eMarketer: Online Financial Services: At a Turning Point
• The Insurance Integrity Crisis: Re-establishing the Brand: Report Published by Celent
• Flexible Benefit Plans Continue to Gain Momentum in Canada, Says Hewitt Associates
• Identity Theft Concerns Produce Promising Market for Information Protection Insurance: Boston University Research
• Despite Years of Education, Employees Continue To Buy Health Coverage with Their Hearts Not Their Heads, Towers Perrin Finds
• McGuinty Government Introduces Legislation To End Mandatory Retirement
• Productivity Through Health: A FGIworld CEO Study On Health And Productivity In Canadian Industry: Ipsos-Reid
• Canadians show strongest investing confidence since early 2004: Manulife Investor Sentiment Index
• Conning Research: Growing Longevity Risk in Retirement Market - Will Boomers Outlive their Resources?
• Customer Behavioural Segmentation: The Next Level in Insurance Marketing - By Cathy Lone-Dawson
• Customer Profitability Initiatives Feed Organic Growth and a High Rate of Return - By Cathy Lone-Dawson
• eMarketer Report: B2B Ain't What It Used to Be
• eMarketer: Canadian Travelers Click, But Don't Necessarily Buy
• National Population Projections: Actuarial Study No. 4 May 2005: Office of the Chief Actuary, OSFI
• Ontarians Offer Some Perspectives On Auto Insurance: Ipsos-Reid (President's Choice Financial)
• Insurance Industry Under Attack - Robert Métivier
• RBC Housing Study Part III: Ipsos-Reid
• Home Renovations In The Blueprints For Two-Thirds Of Canadian Homeowners: Ipsos-Reid for Bank of Nova Scotia
• Making the Sale Online: eMarketer
• Web-Savvy Denmark - Comparison of Web-readiness by Country: eMarketer
• Electronic commerce and technology - Statscan
• Confidence steady while fixed income and cash gain ground: Manulife Investor Sentiment Index
• Insurance-Canada.ca Celebrates 10th Anniversary
• What Do Shopping, Planning A Vacation And Filing Taxes Have In Common? That’s Easy, Progressive Survey Says
• USA Consumers Say They’re Primed to Buy More Life Insurance: LIMRA
• Ipsos-Reid Offers Fact Guide, from The Canadian Inter@ctive Reid Report
• RBC Housing Study Part II: Ipsos-Reid
• Canadian homeowners continue their love affair with renovations, CIBC poll finds
• Profession Barometer: Comparing the Public Perception of Trustworthiness by Profession: Leger Marketing
• Canadians Winning The War Against Spam; Attitudes towards Email Improving: Ipsos-Reid
• Asleep at the wheel: One in five drivers nods off while driving, poll finds: TIRF
• Concern About Identity Theft Growing in Canada: Ipsos-Reid
• Private and public investment, 2005 Intentions: Statistics Canada
• Canada's Most Fuel-Efficient Vehicles for 2005 Announced: NRCan
• Canadian Young Adults And Registered Retirement Savings Plans: Ipsos-Reid (RBC Financial)
• New Issue of "Health Indicators": Statistics Canada
• Online Advertising: Looking Back and Ahead: eMarketer
• Two-Thirds Of Canadians Hope To Retire Early… But Many May Not Be Able To Do So: Ipsos-Reid (RBC Financial)
• Needed: Financial Planning Services for Increasingly Affluent African-Americans: LIMRA
• Big "I" Praises President, Congress for USA Class Action Law
• 4th Quarter Survey Shows Significant Softening in USA Commercial P/C Market: CIAB
• Canadian Consumers Still Susceptible to Telephone and Internet Scams: EDS Canada and Ipsos-Reid
• Canadians Increase Online Spending During Holiday Season: Ipsos-Reid
• Manulife Investments poll finds most Canadians expect to reach retirement goals, plan strong RRSP contributions for 2004 tax year
• Two-Thirds Of Canadians Have An RRSP: Ipsos-Reid Study
• Statistics Canada Study: Rural-urban income gap narrows


• 2004
• Confidence up, majority of Canadians say they're gaining financial ground: Manulife Investor Sentiment Index
• Business confidence index on the rise in December: CFIB Quarterly Survey
• Corporate Headquarters and Finance Departments Assuming more Control over Global Pension and Employee Benefit Plans, Towers Perrin Survey finds
• Canada: The Online Enigma: eMarketer
• On-Line P&C Insurance Marketing and Sales: From Exposure to Service - an Insurance-Canada.ca White Paper
• The Changing World Of Business: Ipsos-Reid/KPMG
• Drive Insurance From Progressive Launches new Web Site For Independent Agencies and Consumers
• J.D. Power and Associates Reports: Enterprise Ranks Highest in Rental Car Customer Satisfaction
• A DALBAR Letter to America – Practical Solutions to Social Security
• Debate Over What Constitutes Identity Theft Delaying Policy and Technology Solutions: TowerGroup
• Progressive Promotes the Personal Touch For "Independent" Minded Shoppers
• Swiss Re sigma study: high growth potential puts emerging markets at frontier of insurance – China and India in the spotlight
• Canadian Government Agencies Will Partner to Drive Modernization, According to IDC
• Majority (70%) Of Canadians Have Life Insurance, However Only 37% Review It At Least Once A Year: Ipsos-Reid Survey
• Retirement: Managing Expectations: Ipsos-Reid Survey for RBC Financial
• Eastbridge research report - "The 21st Century Employer - Redefining the Benefits Business
• Online Banking Gains Canadians' Interest: eMarketer
• Manulife Bank poll finds most Canadians worried about their debts if interest rates keep rising
• Fixed income investments gain ground in wake of rising interest rates: Manulife Investor Sentiment Index
• Top 10 Trends from Internet's First 10 Years: eMarketer
• Older Canadians Finally Joining the Internet Age: Ipsos-Reid
• Guy Carpenter Publishes The World Catastrophe Reinsurance Market: 2004
• Eastbridge announces availability of new research report - "The 21st Century Employer­Redefining the Benefits Business"
• SAS claims top spot in analyst firm Marketing Automation Software report: IDC
• Online Advertising Spending Up Again: eMarketer
• J.D. Power and Associates Reports: Automotive Internet Users Increasingly Visit Manufacturer Web Sites First During the Shopping Process
• Applications and Consumer Electronics to Drive Home Network Growth, According to IDC
• Job Loss, Rising Premiums Take Toll on USA Employer Health Coverage in 2003: HSC Study
• Progressive Insurance Survey Finds That For $500 People Are More Likely To Switch Political Parties Or Give Up Their Sense Of Smell Than To Shop For Auto Insurance
• Swiss Re sigma study: millions lack adequate life insurance – significant mortality protection gaps in Australia, Germany, Italy, Taiwan and the US
• The Small/Medium Business Landscape In Canada: IPSOS-Reid Survey
• RRSPs gain ground among most popular ways to invest: Manulife Investor Sentiment Index
• RBC Insurance Launches New Advertising Program
• Canada Presents Opportunity for Search Engine Marketing: eMarketer
• Canadian employees would choose their health benefit plan over cash: Aventis
• Canadians search for ways to pay down their mortgage: Manulife Bank
• Towers Perrin Survey Finds Consumer-Driven Health Care Strategies Jeopardized by Employer and Employee Disconnects
• Small Businesses Keen on Big Net:eMarketer
• Best Enrollment Kits Drive up Savings: Dalbar
• J.D. Power and Associates Reports: Arai Motorcycle Helmets Rank Highest in Overall Customer Satisfaction for Sixth Straight Year
• Governments Must Find New Ways to Encourage Citizen Take-Up of eGovernment, Accenture Study Finds
• Canada Still Holds Second Place in Connectedness Index -- But Slipping: Conference Board of Canada
• Insurance industry honours community disaster prevention initiatives: IBC
• RBC Financial Group 11th Annual Housing Study
• Hurricane Juan insurance tab tops $113 million - points to need for preventive measures: IBC
• Canadians' interest in investing holds near two-year high: Manulife Investor Sentiment Index
• Almost Two-thirds of Canadians Don’t Pack Travel Insurance for Trips Within Canada, RBC Insurance Survey Shows
• Homeowners With A Mortgage, and Renovations: Ipsos-Reid survey
• Canadians Cool with Voting Online: eMarketer
• Contributors to Workplace Absenteeism and Healthcare Benefits Costs: Ipsos-Reid survey
• The IBC and GAA launch english version of educational campaign "be sure about your insurance" for Quebec
• Can Online Marketers Please Canadians? eMarketer
• Canadians RRSP Contributions: Poll by Ipsos-Reid
• Canadians & Travel Insurance: Ipsos-Reid Survey for RBC Insurance
• Effects of Poor Privacy Policies: eMarketer
• Four-Wheel-Drive Vehicle Production Expected to Increase: J.D. Power and Associates Reports
• Rising Number of Companies Considering Alternative Financing for Employee Benefits: Towers Perrin
• Study Finds Banks Reinvigorating Life Insurance Sales: Kehrer-LIMRA study
• USA Commercial Property/Casualty Rates in Fourth Quarter 2003 Suggest Price Competition is Returning to Insurance Market: CIAB
• Measuring Worldwide Net Usage Leaders: eMarketer
• Survey Finds New Car Owners Knowledgeable About Transmissions, Air Bags and Cylinders, But "Out of Gas" When It Comes To Auto Insurance: Progressive
• Online Ad Superhero: Getting more from your media budget: by David Berkowitz, eMarketer
• DALBAR Study Highlights ERISA Flaws; Ways to Improve Savings
• Canadians' Retirement Savings Expectations: Ipsos-Reid poll for Bank of Nova Scotia
• Manulife Financial wins silver medal at New York Festivals for video on critical illness insurance
• Insurance Bureau of Canada - Draft Reform of the Quebec Automobile Insurance Act - Visit www.impactnofault.com For More on No-fault Insurance
• The Co-operators Unveils New Brand Campaign
• Manulife Investor Sentiment Index shows Canadian investors remain positive through the past five years
• Canadian investors enter 2004 with more confidence in a broad range of investments: Manulife Financial
• E-Mail Marketing: A Weekly Perspective - from eMarketer


• 2003
• Let the Online Ad Times Roll (Again): eMarketer
• Nine of every 10 RRSP contributors expect to invest as much or more for 2003 tax year: Manulife Investments poll
• Older Doesn't Equal Wiser When it Comes to Knowledge About Auto Insurance: Progressive
• The 4 Ps of E-marketing: by Stefan Eyram
• Manulife Investor Sentiment Index shows more Canadians feeling confident in stock markets, mutual funds
• USA Property Insurance Rate Hikes Ease in Third Quarter: CIAB
• The Internet Is A Key Tool In Looking For A New House: Ipsos-Reid
• The ABCs of A/B Testing: eMarketer
• USA Auto Insurance Premiums Continue to Increase Significantly, Customer Satisfaction Stabilizes After Two-Year Slide: J.D. Power
• E-Mail Open and Click Rates Rise Year-over-Year: eMarketer
• New Eastbridge study finds that worksite executives see major changes to the worksite market over the next five years.
• More Canadians Look to the Internet to Book Travel Plans: Ipsos-Reid Survey
• MIB's Trend Tracker Provides Life Insurers Their Timeliest Gauge of Application Performance
• J.D. Power and Associates Reports: Rising Premiums Are Not Impacting USA Homeowners Insurance Customer Satisfaction
• The Industrial Alliance Group to Distribute its Group Insurance Products and Services Under a Single Brand Name
• Canadian Consumers Travel Online for Trips: eMarketer
• Industrial Alliance Launches its First Ontario TV Ad Campaign
• Manulife Investor Sentiment Index shows Canadians continue search for security amid market swings
• Why Canadian Net Users Aren't Buying Online - eMarketer
• Atlantic Canadians favour caps on compensation for minor injuries to control insurance costs: Poll by IBC
• Generation5's Fresh New Look: Web Site, Branding System, Logo and Packaging
• Market Chasing Mutual Fund Investors Earn Less than Inflation: DALBAR
• More Employers Look to Voluntary Benefits as Economical, Attractive Solution to Rising Costs: LIMRA
• Conning Research: Long-Term Care Insurers Achieve High Growth at the Expense of Profitability
• US Retail Investors Keeping Money out of the Markets and Under the Mattress: TowerGroup
• How Marketers Are Measuring SEM Efforts: eMarketer
• Most USA Auto Insurers Use Credit History Information To Set Rates; Progressive Helps You Understand How And Why
• Conning Research: Consumer-Directed Health Plans May Cause Major Shift In Healthcare Insurance Market
• Baby Boomers Managing Finances Online: eMarketer
• Accenture E-Government Study Finds Ease, Engagement, Privacy and Protection are Top Priorities
• IBC position on Nova Scotia auto rates reaffirmed by UARB findings
• IBC Honours Disaster Prepared Communities
• IBC Applauds Ministry of Transport Ontario Road Safety Legislation
• Achieving More - Canada Life's 2002 Public Accountability Statement Now Available
• Sun Life Financial releases 2002 Public Accountability Statement "Sharing the Warmth"
• Beyond Promise - Manulife Financial's 2002 Public Accountability Statement is now available
• Customer Satisfaction is the Leading Factor Influencing Adoption of Online Government Services: Accenture
• RBC Insurance Launches New Features on Web Site
• Insurance Sites Should Offer Online Quotes and Company Financials: Consumers tell UBER analyze
• Canadian Non-Profits' Online Presence: eMarketer
• Manulife Investor Sentiment Index shows more Canadians search for security amid Iraq war build-up, market swings
• Financial Services Firms In Fierce Competition For Retirement Savings: Conning
• Optimizing Online Ad Spending: eMarketer
• Chubb Launches an Interactive Business Recovery Planning Guide at RIMS Conference
• Mortgage Firms Prep For Post-Refi Boom Times, Gómez Scorecard Reveals
• More than One-Third of Companies Are Not Prepared To Recover From a Disruption to Their Top Revenue Source: FM Global Study
• Progressive Survey Finds People are More Concerned with Reusing Wrapping Paper to Save Money Than Shopping Around for Big Ticket Items
• Canada’s Top P&C Company Web Sites to be Ranked in Upcoming Study: Uber Analyze
• Generation 5 Releases MOSAIC 2003 Segmentation System
• LIMRA International Survey Shows Consumer Preference for Worksite Benefits
• POLLARA Launches 2003 Edition of InsurPOLL, Canada’s Leading Syndicated Survey of P&C Insurance Consumers
• E-Business in Canada: Government Support is Not Enough: eMarketer
• Canadian Francophones Underserved Online: eMarketer
• Information Sharing Is Crucial for Intermediary-Based CRM: GartnerG2
• Eastbridge Study Finds Employers Want More Than Just "Voluntary Benefits"
• Retirement Software Study Leads the Way to Better Planning for Baby-Boomers: LIMRA
• Canadians Can Bank Online: eMarketer
• Manulife Investor Sentiment Index rebounds; more interest in balanced funds, RRSPs, stocks and homes


• 2002
• Manulife Investments poll finds many Canadian investors would spend 'extra' $1,000 to pay down mortgage or other debts
• Manulife Investments poll finds four out of five Canadians with RRSPs expect to invest as much or more for 2002
• Manulife Investments offers new family of flexible GIC Investments
• Manulife Financial Poll finds Canadians holding their course, optimistic about long-term savings goals
• Independent Agents Get the Word Out: Progressive Insurance Survey
• Stone & Cox Ltd Announce Exclusive Sponsorship Agreement with CAIFA
• Part 4: e-Marketing; Insurance Applications, by Stefan Eyram
• The 4 Ps of E-marketing: Personalization, and Examples, by Stefan Eyram
• The 4 Ps of E-marketing: Privacy, By Stefan Eyram
• The 4 Ps of E-marketing: Permission, By Stefan Eyram
• Liberty Health launches new and innovative Web site at www.coverme.com
• Canadian Online Retailers Missing out on Sales: Study by NFO CFgroup
• Investors can increase their buying power with leveraged loan investing; National Life introduces a flexible and convenient program
• National Life's 'Alternative Investment with Principal Guaranteed' offers equity-style returns with a 100% guarantee
• Manulife Bank launches mortgage contest for Manulife One
• Measuring Marketing: Why Doesn’t Everyone Do It? by David Hallerman, eMarketer
• Progressive.com Takes Top Honors in WMA WebAward Competition
• What Do Online Bank Customers Want? eMarketer
• New Car and the Impact on Insurance: Progressive Insurance Survey
• Eastbridge Worksite Studies: Product Trends in Worksite Plans, and Persistency and Profitability of Worksite Business
• New USA Survey Shows Workers are Paying More and Getting Less for their Health Coverage: Kaiser Family Foundation
• Advanced Marketing Automation: Maximizing Campaign Returns through Customer Intelligence: An SAS White Paper
• Canadian Teens Find Homework Help Online: eMarketer
• Maritime Life introduces unique solution for managing disability in the workplace
• Majority of BC drivers still support insurance competition - Poll by Pollara
• Atlantic Canadians want government to do more to control auto insurance rates: Poll
• Manulife quarterly investor sentiment index rises - interest in fixed income, cash and balanced funds
• Long Term Care Insurance Out of Sight and Out of Mind for Most Canadians, RBC Insurance Study Shows.
• Manulife Financial poll finds Canadians' savings and investments at risk in the event of a critical illness
• Industrial Alliance Launches an Original and Unique TV Ad Campaign
• Evaluating E-Mail Marketing Effectiveness (Or Not): eMarketer
• Insurance 2002 & Beyond: by Jack Burke, Sound Marketing
• Banks Have an Opportunity to Increase Life Insurance Sales, LIMRA Reports
• Gen-X Professionals, Financial Services, and the Web: Report Published by Celent
• Internet Marketing: 20 Tips and Traps: Your Virtual Insurance News - June 4, 2002
• Conning Research Finds Lack of Consumer Awareness a Hurdle for the Disability Insurance Industry
• Use B2B Newsletters to Reach Your Target: Your Virtual Insurance May 9 2002
• RBC Insurance launches national patient education initiative with HealthTV
• ICBC enhancing vehicle claims information access for customers
• Clarica launches innovative retirement income product
• Canada Life launches product for high net-worth investors
• IBC calls on select committee to reform auto insurance to benefit drivers in New Brunswick
• Small Business Seeks Relief, by Barbara Aarsteinsen, ci - Canadian Insurance Magazine
• Most Canadians support tougher safety regulations for commercial operators and vehicles: TIRF
• National poll suggests strong rebound in real estate, equities and mutual funds: Manulife Quarterly Investor Sentiment Index.
• Manulife Financial makes it easier for healthy Canadian customers to qualify for critical illness insurance
• IBC urges Nova Scotia government to start public review of auto insurance
• The Internet is Shaping the Way in Which Canadian Families Live and Work Together: RBC Financial Group Study
• Liberty Health finds Canadians value their independence and prefer home-based care
• Manulife Financial poll finds Canadian RRSP holders plan to "stay the course" with 2001 contributions
• Transamerica's Drive For Life Charity Golf Tournament to benefit Ontario March of Dimes
• Information to help consumers control automobile insurance premiums: IBC
• Standard Life wins the Québec Finance Grand Prix award in the Life Insurance category
• Ontario Legislation will keep Auto Insurance Affordable: IBC
• Manulife Investments offers full range of wealth products under one umbrella: Segregated funds, mutual funds, annuities, guaranteed investments
• Sometimes Opportunity is too Familiar to Recognize - Customer Communications, by Steve Heck, Symcor
• Tillinghast Report Gives In-Depth Analysis of Variable Life Market Conditions and Forecasts Future Growth
• The Co-operators Astounded by Newfoundland Minister's Allegations
• Business as never before: DUO
• Manulife Bank of Canada offers competitive, lower fixed rate on Manulife One
• The Co-operators offers lower rate Mortgages in Alberta Pilot Project
• The Co-operators General Insurance Company offers auto clients anti-theft discount
• Transport Canada adds a link to the I Promise Program
• Province-wide Car Seat Clinics Keep Kids Safe: The Co-operators sponsors car seat awareness day
• I Promise Program: New initiative to reduce teen related car crashes launched across North America
• Sun Life Financial adds innovative features to Personal Financial Services section of Canadian Web site
• Study Finds Many CFOs, Treasurers and Risk Managers Need to Do More to Prepare for Property-Related Hazards: FM Global
• E-mail, Web Boost Sales: Direct Marketing Association Report (from Your Virtual Insurance April 18)
• YesMail Ensures Aon E-Newsletter Success: eMarketer case study by David Berkowitz
• GartnerG2 Says E-Mail Marketing Campaigns Threaten Traditional Direct Mail Promotions
• Steps to a Sticky, Viral Web site: by David Gikandi, from Your Virtual Insurance, Mar 21 2002
• Insurance Carriers Emphasize Site Usability Over Bells & Whistles; Gomez
• How to Get Visitors Past Your Homepage: from Your Virtual Insurance Newsletter
• Conning & Company Study Reports Renewed Interest in Life Insurance in Wake of 9/11
• Progressive Survey Reveals What Auto Insurance Consumers Want From Their Agent
• Ten Resolutions for improving the usefulness of your Web site: Your Virtual Insurance, Feb 22 2002
• Price-focused Consumers are using the Internet to Squeeze Traditional Insurance Carriers: Compete, Inc.
• 10 proven steps to increase your marketing effectiveness - Your Virtual Insurance
• The Conundrum of Service, by Jack Burke, Sound Marketing, Inc.
• The Art of E-Commerce Web Design: from Virtual Insurance, Jan. 31 issue
• FTSE's 100's Woeful Web sites: Interactive Bureau
• Key Role of Usability Featured in New Report on E-Content Value: E-Content Institute
• National poll suggests mutual funds, equities on rebound: Manulife Quarterly Investor Sentiment Index
• Top 10 Ways to Lose Your e-Customers: from Virtual Insurance, Dec 17
• Bridging The Gap Between The Insurance Industry And Its Consumers — This report is the result of a study by TEAMmakers inc., conducted for CIBC Insurance®, to examine marketplace practices in the Canadian insurance industry from the perspective of the consumer.


• 2001
• Every parent's nightmare: Newspaper article by G. Direnfeld, I Promise Program
• Study Reveals More Than Half of Ontario Small Business Owners Do Not Have A Continuation Plan For Retirement, Disability or Death: Imperial Life
• Video - the Ultimate eMarketing Tool: Five Step Guide around the Hazards from Your Virtual Insurance
• E-mail marketing new hot spot, from Virtual Insurance
• It's not an insurance solution parents of new teen drivers are looking for. It's help with their anxiety! Gary Direnfeld, I Promise Program.
• Customer Loyalty: How to Develop Trust, from Your Virtual Insurance Vol 2, issue 09-03-01
• Selective Claims Service? by Jack Burke
• TORONTO, July 20, 2001 - Allianz Canada has launched a program to encourage its customers to help fight auto theft in Ontario. The program includes a special purchase offer for the Autowatch 329Ti vehicle immobilizer, and a 20% discount on Comprehensive auto premiums for any policyholder who has installed this or another vehicle immobilizer that has received approval from the Vehicle Information Centre of Canada (VICC).
• How would you answer the following Determiners of Brand? 1. What are your organization's unique and defining qualities? 2. Can you tell me without words; tell me by showing me? 3. Does every part of your business show and tell the same story? 4. Would your customers agree with you?
• June 5, 2001 -- CAIP (Comprehensive Associations Insurance Program) today announced that, in recognition of the United Nations International Year of Volunteers, it will donate 2% of 2001 CAIP premiums to help encourage volunteerism in Canada. The United Nations General Assembly has declared 2001 as the "International Year of Volunteers." The year long celebration is dedicated to acknowledging the importance of, and fostering the growth of, volunteerism around the world.
• InsurPOLL recently described to Subscribers: The 2001 edition of InsurPOLL, POLLARA's annual telephone survey of Canadian insurance consumers, has recently been released to subscribers. The study, which explores consumer preferences on issues ranging from advertising recall and branding to distribution channels and price sensitivity, consists of half hour interviews with 1,700 insurance buyers across Canada.
• Morag Johnston, Senior Information Architect with Toronto-based Internet professional services firm Communicopia Inc. (www.communicopia.com), delivered a talk entitled 'Creating Web sites that Work' at the half-day Insurance Canada seminar, Insurance Marketing and Internet Influence on May 11. The talk addressed Web design fundamentals with an emphasis on information architecture, usability issues and how to ensure that your strategic objectives are achieved through your site.
• Competitive Intelligence -- Identifying a key advantage for capturing Canadian insurance market share.
• Communicopia Inc. is acquired by TBWA (TBWA Worldwide)
• Toronto May 31, 2001 -- Markel Insurance Company of Canada is pleased to announce the latest release of the Markel Advantage Software Series. This exciting new program will continue to assist Canadian trucking companies of all sizes manage and maintain complete driver files in compliance with both Canadian and U.S. regulations. Companies will also now be able to electronically track all accidents and losses.