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Insurance Marketing Information in Canada

The Evolving Marketing of Insurance in Canada

Objective:

This section discusses the impact that evolving Marketing approaches, especially as represented by the Internet and the evolution towards e-business, are having on insurance in Canada. It will help you better understand and appreciate the opportunities these Marketing changes present for improved timeliness, efficiency, and effectiveness, and how the nature of the competitive landscape within the Canadian insurance arena may evolve, or be influenced.




Self employment: the force behind Canada's job creation record - Report by the Canadian Federation of Independent Business

May 22, 2008 - Toronto - Canada has an enviable job creation record, and, one of the main reasons for the country's success is a massive increase in the number of self-employed people running incorporated businesses. A Nation of Entrepreneurs, the latest report by the Canadian Federation of Independent Business, found the number of self employed increased by 18.6 per cent between 2001 and 2006 - more than double the rate of total employment growth.


eMarketer : What Is the Future of E-Mail?

MAY 27, 2008 - An old digital format still has plenty of life left. Compared with today's virtual worlds, e-mail is solidly Web 1.0-an almost archaic communication channel. Yet e-mail works, and marketers and advertisers keep putting it to new uses. Moreover, consumers-whose opinions are the ones that matter-genuinely like e-mail.


Americans' Attitudes toward Life Insurance: Ipsos Survey for ING

May 15, 2008 New York, NY - According to a new Ipsos survey conducted on behalf of ING about American attitudes concerning life insurance, out of 15 scenarios "having your accumulated savings stolen because of identity theft or fraud" (50%) and "your death or the death of your spouse or partner" (45%) are the two events which would have the most extremely negative impact on a family's financial health and future.


Gartner Survey Shows Consumers Predominantly Using the Internet for E-Mail and Search

STAMFORD, Conn., April 30, 2008 - Despite the huge growth in new applications such as Internet video and social networking, most consumers indicate the main reason for accessing the Internet is to use e-mail and gather information, according to a survey by Gartner Inc.


eMarketer : Canada E-Commerce Growing Quickly

APRIL 30, 2008 - Online sales increased at a double-digit pace for the sixth consecutive year in 2007, according to Statistics Canada. Total private and public sector Internet sales hit an estimated C$62.7 billion ($58.6 billion), up 26% from 2006.


Keeping Older Workers In The Workplace: Ipsos Reid Survey for RBC

April 15, 2008, Toronto, ON - It appears that health assurances are the best thing an employer can offer older workers to keep them in the workplace. According to a recent poll conducted by Ipsos Reid on behalf of RBC, six in ten (60%) Canadians over the age of 55 say that extended health care benefits are the most important factor ( top three mentions) in deciding to stay in the workforce. Other popular options include flexible work hours (47%), having a guaranteed salary (34%), and phasing in the retirement process (24%).


New Eastbridge Report Examines Voluntary Marketing Practices

AVON, CONNECTICUT, USA (April 10, 2008) - Marketing plays a key role in a company's success. In general, it involves all those activities associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors.


Conning Research: Long Term Care Insurance Industry Continues to Search for Broader Market

(Hartford, CT) April 2, 2008 - The long term care insurance industry may need to re-examine its value proposition to break out of the small subset of current clients and serve the broader market, according to a new study by Conning Research and Consulting.


Search-Referred Auto Insurance Quotes Increased by 36 Percent in 2007: comScore Study

RESTON, VA, April 7, 2008 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a study into the role search plays in the online auto insurance market. The study, based on findings from the comScore Marketer service, analyzed the productivity of search-generated leads, the efficacy of different search marketing techniques, and the actions consumers take after seeing an advertisement.


New TowerGroup Research Explores Steps Insurers Should Take to Improve Annuity Offerings and Reduce Product Complexity

NEEDHAM, MA, April 17, 2008 - With over 20 percent of the U.S. population expected to be over the age of 65 in 2025, there is a growing need for financial products that can guarantee an income stream during retirement – a need insurance companies should be well-positioned to meet with annuity offerings. Yet new research from TowerGroup finds that in order to capture a larger slice of the retirement asset market, insurers must make strategic changes in their approach to annuities to reduce product complexity and improve both the sales process and suitability screens.


Manulife Investor Sentiment Index eases as some investors adjust

WATERLOO, ON, April 17, 2008 - Canadians' positive outlook toward investing lost some ground in the past quarter amid concerns about swinging equity markets and U.S. sub-prime lending, according to a national poll for Manulife Financial, Canada's leading insurance and wealth management company.


Aviva Canada on a Mission to "Change Insurance" in Canada

TORONTO, April 15, 2008 - Aviva Canada Inc., Canada's second largest home, auto and business insurance group, is on a mission to change insurance in Canada. In-depth market analysis and research shows that Canadians are frustrated by the current state of the insurance industry, and Aviva is committed to earning consumers' trust through a series of unique initiatives and offerings.


CFIB Business Barometer: Small business outlook holds firm

March 26, 2008 - Toronto - Small businesses are maintaining a cautious outlook in light of uncertainty in financial markets, energy markets and concerns about the faltering US economy, the latest survey of business optimism by the Canadian Federation of Independent Business shows. Latest expectations push the Business Barometer index down only slightly from the previous quarter, but still well below past norms.


Standard Life unveils new multi-million dollar advertising campaign across Canada

MONTREAL, April 7, 2008 - Standard Life launched today its first multi-million dollar pan-Canadian advertising campaign since 2005. The campaign is part of an integrated long-term communications program to strengthen the awareness of the Company in Canada which also includes sponsorships, promotional and public relations activities.


Aviva Canada Rebrands Pilot and Scottish & York Insurance Companies as Part of 'One Aviva' Strategy

TORONTO, April 4, 2008 - Aviva Canada Inc., Canada's second largest insurance group, today announced the rebranding of its industry-leading subsidiary companies Pilot Insurance Company, and Scottish & York Insurance Co. Limited. Moving forward, the brands will be known as Aviva Pilot and Aviva Scottish & York.


StatsCan 2006 Census: Ethnic origin, visible minorities, place of work and mode of transportation

Statistics Canada today releases detailed analyses of data from the 2006 Census on ethnic origin, visible minorities, place of work and mode of transportation. These analyses are now available in two online documents: Canada's Ethnocultural Mosaic, 2006 Census, and Commuting Patterns and Places of Work of Canadians, 2006 Census.


Online Heads for 10% of Total US Ad Spend: eMarketer

MARCH 31, 2008 - Sub-prime mortgage meltdowns. Floundering credit markets. Burst housing bubbles. Trillions wasted in war. Gold hitting $1,000. Tumbling stock markets. Falling payrolls. Oil at record highs. The dollar at record lows.


Boomers Staying Put in Retirement; Ipsos Reid for RBC

March 18, 2008 -- Toronto, ON – When it comes to deciding what kind community they want to live in during retirement, three in five Baby Boomers (60%) say they are happy where they are, and will be staying put. But many still want to make improvements with a majority saying they are likely (53%) to be doing some remodelling on their house, with one in five (19%) doing major renovations. As well, 24% are looking to purchase a second property, or vacation house.


IBC consumer education campaign designed to create insurance-savvy consumers

TORONTO, March 5, 2008 - It's official: Canadians don't know their stuff when it comes to home, car and business insurance. So Insurance Bureau of Canada (IBC) is launching an entertaining campaign to give Canadians the information they need to properly protect themselves and their possessions. At the same time, IBC is providing free, downloadable software to help homeowners and tenants create a home inventory for insurance purposes.


Sun Life Financial survey finds one in five working Canadians who have access to employer-matched savings programs do not take full advantage of benefit

TORONTO, Feb. 27, 2008 - A recent survey by Sun Life Financial found that nearly 40 per cent of employed Canadians have access to employer-matched savings programs, but one in five are leaving this "free money" on the table.


As RRSP Deadline Approaches, Canadians Say Money (69%) And Health (60%) Considerations Top The List Of Important Factors In Determining When To Retire: Ipsos Reid for RBC

February 20, 2008 - Toronto, ON - The results of an Ipsos Reid poll released today and conducted on behalf of RBC reveals that among various factors which Canadians might think are important in determining when to retire, ‘determining the amount of money that you need in savings or investments in order for you to have a comfortable retirement’ tops the list of what Canadians most-often said was important in their considerations.


IBAO Sponsors Promising Golfer, Richard Scott, for Second Year in a Row

TORONTO, Feb. 25, 2008 - The Insurance Brokers Association of Ontario (IBAO) announced today that it is renewing its sponsorship agreement with Kingsville, Ontario professional golfer Richard Scott.


ING Speed Skating Challenge: Catriona Le May Doan challenges Canadians to vote for the country's best speed skating story

Monday, February 11, 2008 - Calgary - Catriona Le May Doan and National Speed Skating Team Guest Judges Kristina Groves and Olivier Jean have been searching for the best speed skating story in Canada, and they've narrowed their search to the Top 8. For Catriona, the ING Speed Skating Challenge isn't a competition to find the best young speed skater in Canada. More importantly, it's about finding the best speed skating stories and experiences that kids have to share.


IBAC donates 4,000 safety blankets to Canadian Ski Patrol System

(OTTAWA) January 31, 2008, In the wake of recent skiing and boarding tragedies, the Canadian Ski Patrol System (CSPS) and the Insurance Brokers Association of Canada (IBAC) would like to advise Canadians to take precautions when skiing and riding this winter.


Gartner Says Generation Virtual Is Forcing CRM-Focused Companies to Transform the Way They Do Business

STAMFORD, Conn., February 19, 2008 - Traditional ways of selling to customers, based on demographic information, will become irrelevant in the online world, especially with the emergence of "Generation Virtual," according to Gartner, Inc. Companies will need new skills and techniques to engage and remain relevant in this new world.


Sun Life Financial survey reveals health care costs in retirement a concern, but few are taking steps to address it

TORONTO, Feb. 15, 2008 - A recent Sun Life Financial survey reveals that few working Canadians have factored the need to pay for certain aspects of their health care into their retirement savings. Survey results reveal that only nine per cent of working Canadians have accounted for health care expenses in their retirement savings, and 80 per cent of Canadians expect that their provincial health care program will provide them with health benefits in retirement.


Even With Enough Money To Retire, Most (82%) Canadians Would Choose To Work: Ipsos Reid

January 29, 2008 - Toronto, ON - A new Ipsos Reid poll conducted on behalf of RBC finds that even if they had enough money to retire, most (82%) Canadians would still continue to work. However, it appears that the nature of that work would likely change, with a majority (53%) of Canadians indicating that they would work part-time or occasional hours as opposed to continuing to work full time (29%). Just 18% of Canadians would immediately retire if they had enough money to do so.


Sun Life Financial survey finds four in ten Canadians don't know how much they need for retirement

TORONTO, Feb. 5. 2008 - A recent survey conducted by Sun Life Financial showed an equal amount of Canadians believe they need $25,000 or less for retirement as those who say they'll need between $1 and $5 million. The wide range in estimates of one's retirement savings is backed up by the fact that 43 per cent of Canadians said they didn't know how much they needed to save for retirement.


What Can Widgets Do? eMarketer

FEBRUARY 5, 2008 - What the heck is a widget, or what is sometimes called a gadget, badge, module, capsule, snippet, plug-in, mini or flake? Widgets are basically embedded code in an HTML page. And whatever you call them, they are popping up all over the Internet.


3 Hidden Trends in 2008: eMarketer

JANUARY 14, 2008 - Geoff Ramsey-CEO, Co-Founder - Business statistics can often reveal a great deal of information about a market or trend. A single number, like a picture, can be worth a thousand words. Take 9.3%. That figure represents eMarketer's prediction for the share of total US media spending going to the Internet this year (in 2007, the share was only 7.4%).


The Insurance Brokers Association of Canada adds four new radio commercials

Toronto, December 5, 2007 - The Insurance Brokers Association of Canada (IBAC) is pleased to announce that it has produced four new 30-second pre-recorded radio commercials, in English and in French, for use by its member associations and by their members.


Desjardins Group Gender Survey on Financial Planning: Men and Women Have a Different Approach

Lévis, December 12, 2007 - Although these questions appear simple, your answers will vary greatly depending on whether you are a man or a woman, according to a survey by Desjardins Group, Canada's largest integrated cooperative financial group, designed to measure the differences between men's and women's concerns and attitudes when it comes to financial planning.


2008 Marketing Resolution: Make it New - eMarketer

JANUARY 3, 2008 - Innovation is the name of the game for 2008, judging by an October 2007 Next Level Strategic Marketing Group survey of marketers. Nearly two-thirds of respondents said their upcoming strategies would include innovations, line extensions or new marketing initiatives.


Quarterly Business Barometer "playing it safe" - CFIB

December 19, 2007 - Toronto - Small businesses are feeling cautious in light of the high dollar, oil prices and volatility in the financial markets, the latest survey of business optimism by the Canadian Federation of Independent Business shows. Overall business optimism is at its second-lowest level since 2001 and retail performance is virtually flat this holiday season.


eMarketer's Predictions for 2008 - Part II

DECEMBER 28, 2007 - More of what's to come online in the new year. To read Part I of this article, click here.


eMarketer's Predictions for 2008 - Part I

DECEMBER 27, 2007 - What will the new year bring? eMarketer's analysts take a look at what's ahead for online marketing, e-business, media and emerging technologies.


Manulife Investment Sentiment Index regains ground to near six-year high

WATERLOO, ON, Dec. 20, 2007 - Canadians' interest in investments regained ground early this month despite continued concerns about U.S. sub-prime lending and swinging equity markets, according to a national poll for Manulife Financial, Canada's leading insurance and wealth management company.


LIMRA and LOMA Members Approve Merger Plan

Windsor, CT, and Atlanta, GA, December 13, 2007 - Member companies of LIMRA International and LOMA have voted overwhelmingly in favor of the proposal to unite two of the world's largest insurance and financial services trade organizations. The merger will go into effect on Jan. 1, 2008.


Canadian E-Commerce Is Heating Up: eMarketer

DECEMBER 5, 2007 - For a number of years no one paid much attention to Canadian B2C e-commerce. There simply wasn't much of a market there. Now all online retailers are looking to the north.


Search Wars in Canada: eMarketer

NOVEMBER 30, 2007 - Total Canadian revenues from online advertising reached C$1.01 billion (US$894 million) in 2006, according to the Interactive Advertising Bureau of Canada - a leap of 80% in a single year.


The Good, Retired Life: Poll by Ipsos Reid for RBC

November 20, 2007 - Toronto, ON - According to a recent poll conducted by Ipsos Reid on behalf of RBC, while a slim majority (56%) of individuals approaching retirement believe that their quality of life will get better once they retire, eight in ten (79%) current retirees indicate their quality of life was improved once they retired. These findings suggest that retired life is even better than individuals might have originally predicted.


New Canadians Outline Their Financial Goals For The Next Year: Ipsos Reid for RBC

November 16, 2007, Toronto, ON - New Canadians appear to have the future wellbeing of their children at the top of their minds, with the results of an Ipsos Reid poll conducted on behalf of RBC revealing that despite the fact that seven in ten (70%) are still focusing on having enough money to pay for their daily expenses, nearly one half (46%) of new Canadians identify saving for their children's education as one of their financial goals over the next twelve months.


The Co-operators vehicle fleet goes green to reduce global warming emissions

GUELPH, ON, Nov. 27, 2007 - The Co-operators Group Ltd., the leading Canadian-owned, multi-product insurance company, today announced that it is reducing greenhouse gas emissions from its vehicle fleet. Greenhouse gas emissions are the leading cause of human-induced global warming.


Gartner Says "Generation Virtual" Will Have a Profound Influence on Culture, Society and Business

STAMFORD, Conn., November 13, 2007 - In 10 years, the largest influence on all purchases will be the virtual experience associated with them, according to Gartner, Inc. By 2015, more money will be spent marketing and selling to multiple anonymous online personas than marketing and selling offline. This transition in customer interaction is being driven by Generation Virtual, also known as "Generation V."


Canadian Online Ad Spending Heats Up: eMarketer

NOVEMBER 21, 2007 - "Canada's online development has been a paradox," says Karin von Abrams, eMarketer senior analyst and author of the new report Canada Online Advertising. "The country has one of the best broadband infrastructures in the world and higher household Internet penetration than the United States."


Travel between Canada and other countries: StatsCan

Same-day car trips by Canadians to the United States hit a six-year high in September as the number of these trips surpassed the 2-million mark for the first time this year. Canadians made an estimated 2.1 million same-day car trips south of the border, a 4.0% increase from August. It was the seventh consecutive monthly gain and the highest level since August 2001. (Unless otherwise specified, monthly data are seasonally adjusted.)


Online Advertising on a Rocket Ride: eMarketer

NOVEMBER 7, 2007 - eMarketer projects that US online advertising will more than double as a percentage of total media, rising from only a 6% share of total media in 2006, to slightly more than a 12% share in 2010.


Rethinking Retirement: Study from Desjardins Financial

TORONTO, ON November 6, 2007 - According to a national study published today by Desjardins Financial Security, the current habits, lifestyles and attitudes among baby boomers have put the traditional "all play and no work" retirement mentality on the verge of extinction. One-tenth of today's retirees continue to work, and over half (54%) of workers aged 40 and older are planning a gradual retirement.


PricewaterhouseCoopers finds controls alone are not enough deterrent, corporate culture, ethics and risk management needed to effectively fight fraud

NEW YORK and LONDON, 16 OCT 2007 - Despite heightened efforts at regulation and control, fraud remains a major threat to companies around the world. Nearly half of all organisations, about the same level as in 2005, reported they were victims of some form of economic crime in the past two years, according to PricewaterhouseCoopers' 2007 Global Economic Crime Survey.


Paradigm Shift Looming: Investment Management Industry Must Change Direction to Engage Generation Y: KPMG Study

(Toronto, October 25, 2007) - The global investment management industry needs to increase its focus on "Generation Y" (investors now in their 20s), according to a new study by professional services firm KPMG. The study, entitled 'Beyond the boomers: the rise of Generation Y: Opportunities and Challenges for the funds management industry,' finds that 78 percent of industry respondents have failed to take definitive action over the past two years to target and engage Generation Y about their offerings.


Boomers Becoming Their Own Boss In Retirement; Show No Sign Of Slowing: Ipsos Reid Survey for BMO

October 18, 2007 Toronto, ON - It appears that for many boomers, retirement is not an opportunity to kick back and relax, but to stay active in the workforce as their own boss. A new Ipsos Reid study of Boomers who have either retired early to start their own business or intend to do so, conducted on behalf of BMO, finds that some Boomer entrepreneurs intend to operate their business until they die (15%).


Manulife Financial wins five best-of-show awards for Canadian communications

WATERLOO, ON, Oct. 19, 2007 - Manulife Financial's Canadian Division has been honoured with five best-of-show awards in the annual Insurance & Financial Communicators Association (IFCA) competitions held earlier this month in Dallas, Texas.


The Co-operators Outlines First Steps in "Sustainability Journey"

BURLINGTON, ON, Oct. 17, 2007 - Kathy Bardswick, president and CEO of The Co-operators outlined the initial stages of the group of companies' "sustainability journey" as the keynote speaker at the Ontario Co-operative Association's 7th Annual Co-op Conference and Gala in Burlington, Ontario.


Manulife Investor Sentiment Index pulls back from seven-year highs

WATERLOO, ON, Oct. 17, 2007 - Canadians' interest in investments lost ground in September amid concerns about U.S. sub-prime mortgages and softer equity markets at the time, according to a national poll for Manulife Financial, Canada's leading insurance and wealth management company. The 35th quarterly Manulife Investor Sentiment Index fell 11 points to +20, after hovering for the three previous quarters near its highest levels since 2001.


Brightworks helps RBC Insurance® take home and auto insurance for an innovative spin online

Brightworks Interactive Marketing, together with RBC Insurance, recently launched a new home and auto insurance online game called Spin Factor. "We were challenged to create a fun, interactive, online game that engages consumers with one of Canada's most trusted and respected brands," says Andrew Stephenson.


Healthy economy, healthy environment: CFIB members say it's possible to have both

October 09, 2007, Ottawa - Owners of small- and medium-sized enterprises (SMEs) across Canada believe it is possible to grow the economy and protect the environment at the same time, but they need better information and less burdensome regulations from government to help them do their part, a new report from the Canadian Federation of Independent Business (CFIB) shows.


One In Eight (13%) Canadians Plan To Start A Business In Next Five Years: Ipsos Reid Poll for RBC

September 28, 2007 - Toronto, ON - It appears that the lure of being one's own boss could be driving Canadians towards a life of entrepreneurship. A new Ipsos Reid poll conducted on behalf of RBC reveals that 13% of Canadians indicate that they plan to start a business or become self-employed within the next five years. More specifically, 39% of aspiring entrepreneurs are located in the province of Ontario, with 19% being from Quebec, 17% from British Columbia, 13% from Alberta, 7% from Atlantic Canada, and 6% of those intending to start their own location living in Saskatchewan and Manitoba.


Web 2.0 Users Go Shopping: eMarketer

SEPTEMBER 25, 2007 -- Web 2.0 users spent about $27 billion online in the United States in the second quarter of 2007, according to comScore's "Web 2.0 in Retail Today" report. comScore reported that social networking site traffic rose 33% to 81 million unique visitors in August 2007 versus August 2006.


The Co-operators Launches National Television Campaign

GUELPH, ON, Sept. 24, 2007 - Seeking to build upon the success of its recently concluded award-winning Heritage Brand Campaign, The Co-operators launched a new national television advertising campaign today. Two new 30-second commercials premiering today emphasize the breadth of financial security products and services offered by The Co-operators, the leading Canadian-owned multi-product insurance company.


IT Through The Eyes Of Multi-Generation Small And Medium-Sized Business Owners: Ipsos Reid Survey for Microsoft

September 17, 2007 Toronto, ON - There's a lot to be said for both age and experience in the workplace. And when it comes to Canada's small and medium-sized business owners, it's a case in point reveals a new survey released by Ipsos Reid on behalf of Microsoft.


B2B Online Advertising Up : eMarketer

SEPTEMBER 17, 2007 - US business-to-business ad spending totaled $14.39 billion in 2006, up 1.4% from $14.19 billion in 2005, according to a BtoB Magazine analysis of ad spending data from TNS Media Intelligence.


Online Video Strategy Hinges on Content: eMarketer

SEPTEMBER 10, 2007 - A lack of content is keeping some marketers from developing an online video strategy, according to a PermissionTV poll of advertising, branding and marketing executives.


Conning Research: Property-Casualty Surplus Lines of Insurance Outperforming General Commercial Insurance Market

Hartford, CT, September 4, 2007 - Property-casualty surplus lines have outperformed the general commercial property-casualty insurance market in both premium growth and underwriting profit, according to a new study by Conning Research and Consulting, Inc.


Canadian Internet Has a Ways to Go: eMarketer

SEPTEMBER 7, 2007 - In many respects, Canada is an online powerhouse. According to eMarketer estimates, the country has a slightly higher proportion of its population online than the United States.


Half of US Insurance Customers Feel That Insurance Policies Are Not Tailored to Meet Their Needs: IBM Study

ARMONK, NY - 27 Aug 2007: US consumers want insurance companies to more effectively communicate new products and services available to them, provide tailored policies and services to better meet their needs, and bring their customer experience up to par with other industries. Yet, despite boasting one of the largest groups of loyal and satisfied customers of any industry, few insurance companies are delivering in new and innovative ways to connect with their customers to enhance their experience and drive organic growth.


Online Internet Climate Change in Canada: eMarketer Report

AUGUST 16, 2007 - According to its new report, Canada Online Overview, eMarketer estimates that 21 million Canadians used the Internet regularly in 2006, an increase of one million users over the previous year.


Content Time Comes at Search's Expense: eMarketer

AUGUST 14, 2007 -- Internet users now spend nearly half of their online time visiting content, according to the Online Publishers Association's "Internet Activity Index," conducted by Nielsen//NetRatings. Time spent with content is up 37% over 2003 levels, the OPA claimed. The Index measures time spent with e-commerce, communications, content and search.


The Millennials, Financial Services, and the Web: Report Published by Celent

San Francisco, CA, USA - July 12, 2007 - The college-bound "Millennial" generation born between 1982 and 2000 will represent the next mass affluent group. Financial institutions will need new marketing approaches.


Insurers Use TV, Web for One-Two Punch: eMarketer

AUGUST 8, 2007 -- Insurers accounted for 28% of the $2.54 billion that the financial services industry spent online in 2006, according to eMarketer estimates. That level of spending on Internet advertising makes the financial services industry second only to retail.


Manulife Investor Sentiment Index gains slightly

WATERLOO, ON, July 19, 2007 - Canadians' interest in investments gained slightly in July and held near its seven-year peak, according to a national poll for Manulife Financial, Canada's leading insurance and wealth management company. The 34th quarterly Manulife Investor Sentiment Index gained a single point to +31, which is the third straight quarter it has hovered near its highest levels since 2001.


J.D. Power and Associates Reports: More than 30 Percent of Auto Insurance Shoppers Switch Providers

WESTLAKE VILLAGE, Calif.: 26 June 2007 - The average auto insurance customer gathers three competitive quotes while shopping for a new provider, and while the majority of insured shoppers remain with their current carrier, 33 percent will switch, according to the J.D. Power and Associates 2007 Insurance Shopping StudySM released today.


The State of the Digital Home: eMarketer

JULY 13, 2007 - Convergence will bring new opportunities to the consumer electronics (CE) marketplace, probably. Although convergence is on the horizon, it hasn't arrived yet and no one is certain what will happen when it does. One thing is certain, however: The Internet is now indispensable both for consumers and the CE industry.


LIMRA Partners with Blease Research to Help Life Insurers Develop, Market Products

Windsor, CT, June 18, 2007 - LIMRA International announced today a strategic partnership with Blease Research, a research company whose main product is the Full Disclosure competitive intelligence software series.


J.D. Power and Associates Reports: Implementing a Formal Financial Plan with an Investment Firm Results in Considerably Higher Levels of Overall Satisfaction among Canadian Investors

TORONTO: 18 June 2007-Investors who use financial planning services are much more satisfied in their relationship with their firm than those who do not, according to the J.D. Power and Associates 2007 Canadian Full Service Investor Satisfaction StudySM released today.


Latest Eastbridge report examines today's voluntary product buyer

AVON, CONNECTICUT, USA (June 13, 2007)-Carriers that want to succeed in the worksite market must consider the needs, wants, and expectations of brokers, employers and employees when developing their marketing plans and strategies. Eastbridge's MarketVisionT-The Employee Viewpoint Revisited study focuses specifically on one of these customer groups, the employee.


Search Advertising to Lose Importance, Strategic Threat to Google, Says IDC

FRAMINGHAM, Mass., June 14, 2007 - Internet advertising in the United States continues to be both a major business in the Digital Marketplace as well as providing the funding for most of the Internet services consumer use. As U.S. marketers keep moving budgets from the traditional media onto the net, IDC forecasts that Internet advertising will grow about three times as fast as advertising overall during the forecast period.


Broadband Spreads Out, Speeds Up: eMarketer

JUNE 5, 2007 -- The number of broadband subscribers will reach 567 million worldwide by 2011, up from the current 285 million, according to In-Stat's "Broadband Gets Big: Global Broadband Subs Hit 285 Million" report. New subscribers totaled 65 million in the 12 months prior to May 2007.


Johnson Inc. Announces AIR MILES(R) Reward Program Partnership

ST. JOHN'S, NL, May 29, 2007 - Johnson Inc., a leader in home and auto insurance across Canada, is pleased to announce its policies will come with more than just excellent coverage, great rates, and 24-hour service. Effective June 1, 2007, Johnson home and auto insurance will include the added value of AIR MILES reward miles.


Conning Research: Upcoming Baby Boomer Retirement Bulge to Redefine Retirement Market Strategy for Life-Annuity Companies

Hartford, CT, May 8, 2007 - The retirement industry is facing looming strategic and operational challenges as more than 70 million Baby Boomers near retirement, according to a new study by Conning Research and Consulting, Inc.


Ipsos-Reid Survey Indicates Canadians Would Rather Clean The Garage Than Do Financial Spring Cleaning!

May 16, 2007 Toronto, ON - An Ipsos Reid survey conducted on behalf of Capital One Canada shows that forty-one percent would rather clean out their basement or their garages than look at their taxes or finances. Nearly four-in-ten (39 percent) want to wrap up their taxes and forget about their finances till next year. When asked which they would be most likely to do this spring to "spring clean" their finances, twenty-nine percent said they would determine whether they are getting the best deal on interest rates and fees for their credit cards and change if they are not. Albertans (32%) are more likely than Quebecers (20%) to search for the best deal on interest rates and fees.


Manulife Bank survey finds almost half of Canadians have a host of banking products - and no game plan

WATERLOO, ON, May 15, 2007 - Almost half of Canadians say they do not have a strategy when they apply for a new bank product, according to a national survey for Manulife Bank of Canada. When asked what best represented their approach to banking, 48 per cent said they simply open an account or apply for a banking service as they need it.


eMarketer: Canadian Online Ad Revenue Climbs

MAY 2, 2007 - Canadian online advertising revenues reached C$1.01 billion in 2006, according to the Internet Advertising Bureau of Canada's (IAB's) "2006-07 Canadian Internet Advertising Revenue Report."


Marsh Flips View of Risk ''Upside'' Down with Bold New Branding Campaign

NEW YORK, April 30, 2007 - Marsh Inc., the world's leading risk and insurance services firm, today announced the launch of the most ambitious branding campaign in the firm's 136-year history by encouraging businesses to focus on another side of risk - the "upside." The campaign, created by the New York office of Ogilvy, seeks to disrupt the traditional view of risk as a liability to be avoided by asking the reader to also consider finding opportunities in risk.


Retirement Planning Is Everyone's Job, LIMRA and Other Organizations Say

ATLANTA, April 18, 2007 — While broad economic shifts are forcing most people to become more self-reliant for their financial needs in retirement, it will take more than consumers' bootstraps to ensure financial security for millions of aging Americans. A new report from LIMRA International, Matthew Greenwald & Associates, and the Society of Actuaries outlines actions that not only consumers but employers, financial professionals, the financial services industry and government should consider to improve the state of retirement planning.


eMarketer: Canada E-Commerce Continues to Grow

APRIL 25, 2007 -- Retail Web sites are popping up in the Great White North. Canadian retail e-commerce just tallied its fifth straight year of double-digit growth, yet online sales still account for less than 1% of the total retail market, according to Statistics Canada's "2006 Survey of Electronic Commerce and Technology."


Manulife Investor Sentiment Index eases slightly

WATERLOO, ON, April 19, 2007 - Canadians' interest in investments fell back slightly in late March, after recording its largest leap in more than six years the previous quarter based on national polls for Manulife Financial, Canada's leading insurance and wealth management company.


LIMRA Partners With Voluntary.com to Help Companies Succeed in the Voluntary Benefits Market

Windsor, Conn., April 16, 2007 - LIMRA International announced today a strategic partnership with Voluntary.com, a new and comprehensive online resource providing valuable information about the voluntary benefits marketplace. For years, LIMRA has helped its members capture this growing segment of the industry by providing important data and analysis about the trends and opportunities in the voluntary benefits industry.


Canadians Say Roads and Highways Are In Worst Condition; Hospitals and Schools Viewed As Higher Priorities: Ipsos Reid for Municipal World

April 11, 2007 Ottawa, ON – Although Canadians say roads and highways are in the worst condition, hospitals are seen as the higher priority for government attention according to a poll conducted by Ipsos Reid for Canadian publication Municipal World.


Small business confidence makes solid gain in first quarter of 2007: CFIB

March 28, 2007, Toronto - The latest Business Barometer by the Canadian Federation of Independent Business (CFIB) shows a solid gain in confidence within Canada's small and mid-size business sector. The CFIB Business Barometer Index now stands at 108.7 (1988=100), up from 107.0 in December. "This brings the index back up into its historic mid-range - which corresponds with a sustainable 2.5 to 3.0 per cent growth rate in Canada's GDP," said CFIB's chief economist, Ted Mallett.


Swiss Re sigma study: Annuities - a private solution to longevity risk

30 Mar 2007 CET - Insurers play a prominent role in providing private solutions for one of today's most challenging issues: "longevity". Contrary to common belief, longer lives can represent an enormous potential for profitable business, as long as the associated risk management challenges are suitably mastered.


Canada's population estimates: StatsCan

March 29, 2007, Ottawa - Today, Statistics Canada releases population estimates for Canada, the provinces and territories, as of January 1, 2007. These estimates differ from the results of the 2006 Census published March 13, 2007 for two reasons. First, the population estimates are based on the 2001 Census counts, adjusted for net undercoverage, and updated between censuses using information on births, deaths and interprovincial and international migration derived from administrative sources.


The BMO Boomer Survey by Ipsos Reid: One in three boomers are assisting an aging family member; 44% are also supporting their children financially

March 30, 2007, Toronto, ON – A new Ipsos Reid/BMO Financial Group survey finds that one in three (34%) Canadians aged 45-60 years indicate that they are assisting an aging family member in some way; over four-in-ten (44%) in this group are currently supporting their children financially as well. Impacts of helping aging family members are varied. A majority (59%) of boomers who are doing so indicate that it has strengthened their relationship with the person they are assisting.


Sun Life Financial Announces Integrated Brand Strategy in Canada

TORONTO, March 26, 2007 - Sun Life Financial Inc. (TSX/NYSE: SLF) announced today that it is integrating its brand strategy in Canada to more effectively leverage the Sun Life brand. As part of the integrated strategy, the Company also announced that it is retiring the Clarica name.


Online Ad Spend Growth Is Historic: eMarketer

MARCH 20, 2007 -- These are flush times for online marketers. Internet ad spending grew by a third from 2005 to 2006, according to the Interactive Advertising Bureau and PricewaterhouseCoopers (IAB/PwC). Online ad spending revenues totaled $16.8 billion in 2006, up from $12.5 billion in 2005.


World Travel & Tourism Climbs to US $7 Trillion in 2007: Accenture

Berlin, GERMANY – 8 March, 2007 – World Travel & Tourism is expected to generate in excess of US$7 trillion in 2007, rising to over US$13 trillion over the coming decade according to the World Travel & Tourism Council’s (WTTC) Tourism Satellite Account (TSA) research, sponsored by Accenture (NYSE: ACN) and prepared by Oxford Economics.


Towers Perrin Survey Shows Neither Employers Nor Employees Are Getting What They Need From Current Benefit Programs

STAMFORD, CT, March 7, 2007 -- Neither U.S. companies nor employees believe that current benefit programs are fully meeting their needs, according to a new Towers Perrin survey conducted among both company executives and employees. Only 25% of the executive respondents agreed their programs are very effective at meeting cost control objectives, and fewer than half said their programs are very effective at meeting recruiting and retention objectives (42% and 46%, respectively).


Only One-In-Five Canadians View Themselves As Expert Or Very Skilled With Technology: Ipsos Reid Survey

March 14, 2007 Vancouver, BC - In partnership with The Massive Technology Show being held in Vancouver March 28, Ipsos Reid launched a new study through our ongoing Interactive Reid Report, with the objective of understanding the role technology plays in the lives of Canadians. The results showed that the vast majority of Canadians do not consider themselves to be an expert with technology and many feel the need to play catch-up just to keep pace with technological changes.


Online Advertising Spending Growth to Level Off: eMarketer

FEBRUARY 26, 2007 -- Online ad spending may have to settle for heroic, rather than superheroic, growth. Having grown by more than 30% for each of the last three years, online ad spending in the US will rise by less than 19% in 2007, according to new eMarketer estimates. Lower annual growth rates are inevitable for any growing market; as total spending increases, each new dollar represents a smaller percentage of the total.


Canadians Aged 55+ Have Not Integrated The Internet Into Their Daily Lives: Ipsos Reid

February 15, 2007 Vancouver, BC - A new study released by Ipsos Reid, Older Canadians and the Internet1, has found that older Canadians lag significantly behind those in other age groups when it comes to their online usage and proficiency, showing that 'digital' divide is still alive and well in Canada.


Insurance discounts for motorcycle and ATV enthusiasts - La Capitale General Insurance partners with Motodirect and Quadnet

QUEBEC CITY, Feb. 21, 2007 - La Capitale General Insurance is proud to announce their new partnership with two major players in the recreational vehicles' sector, Motodirect and Quadnet. La Capitale offers to all members of these two communities, a 10% premium discount on their motorcycle and ATV insurance.


Latest spotlight report from Eastbridge Consulting Group gives insight into what benefit managers are looking at when choosing a voluntary carrier

AVON, CONNECTICUT, USA (February 20, 2007)-Competition has been intense in the worksite market for a number of years and it shows no signs of letting up. To stay ahead of the game, it is important that carriers really understand all of their customers-including the employer/benefit manager.


Industrial Alliance Auto and Home Insurance becomes an AIR MILES(R) Sponsor

QUEBEC CITY, Feb. 19, 2007 - The President of Industrial Alliance Auto and Home Insurance, Michel Laurin, is delighted to announce that Industrial Alliance Auto and Home Insurance is now an official AIR MILES(R) Sponsor. This four-year partnership between the two parties will officially take flight on February 19.


Building permits and intentions set new records: StatsCan

Tuesday, February 6, 2007 -- Construction intentions hit another record high in 2006, thanks mainly to soaring demand for residential and non-residential space in Western Canada. The annual level of permits has now increased for 11 consecutive years. Municipalities issued a record $66.2 billion worth of building permits, up 9.0% from the previous high of $60.8 billion in 2005. Construction intentions in both the residential and non-residential sectors reached new highs. Intentions also set new records in every province, except Prince Edward Island and Ontario.


Nationalism gains ground as a major political risk: AON

LONDON, 18 January 2007 - Risk complexity, nationalism and arbitrary regulation have emerged as significant threats to multinational corporations' balance sheets, according to the latest global analysis by Aon political risk experts. Each year, Aon's political risk and trade credit experts analyse the political and economic risk climate in more than 200 countries. Their findings are illustrated in the annual update of Aon's Political and Economic Risk Map, now in its 14th year.


CFIB Release: Gap between public and private sector retirement and pensions widening

January 17, 2007 - Toronto - There is a widening gap between Canada's public and private sectors in terms of retirement trends and pension plans, according to a new position paper, titled Canada's Pension Predicament, released today by the Canadian Federation of Independent Business (CFIB). "We are on our way to a two-tier retirement system," said CFIB president Catherine Swift.


eMarketer: Bigger Sites May Not Be Better for Online Advertisers

JANUARY 16, 2007 - In the glory days of television, when mass media reigned, media planners could buy time on CBS, NBC and ABC and waltz out for a three-martini lunch. Easy as that. Times have changed, of course. Today, planning multimedia advertising campaigns is far more complex. But media planners would still prefer to keep things as simple as possible.


StatsCan Study: Depression and work impairment

Friday, January 12, 2007 -- Around half a million Canadian workers experience depression and most of them say the symptoms interfere with their ability to work, according to a new study. Data from the 2002 Canadian Community Health Survey, which focused on mental health and well-being, show that almost 4% of workers aged 25 to 64 had experienced depression in the 12 months before the survey.


StatsCan: National tourism indicators

Tuesday, January 9, 2007 - Tourism spending advanced 1.0% in the third quarter of 2006, after growing 1.2% in the second. The strength came entirely from a 2.2% increase in tourism outlays of Canadians. Spending by non-residents visiting Canada in contrast fell 2.8%.


CFIB: Small business outlook for 2007 suggest steady economic performance; Retailers upbeat this holiday season

December 13, 2006 Toronto - After a brief boost in optimism in the third quarter, the latest Quarterly Business Barometer by the Canadian Federation of Independent Business (CFIB) shows small- and medium-sized business confidence returning to its previous level. The CFIB Quarterly Business Barometer ® Index now stands at 107.0 (1988=100), more than a point and half below its September level, but very much in line with the levels posted between December 2005 and June 2006.


Canada Heats Up! Finally, breaking the ice with Internet shoppers to the north: eMarketer

DECEMBER 21, 2006 - "Canadian Internet users are a bit of a conundrum," says Jeffrey Grau, eMarketer senior analyst and the author the new Canada B2C E-Commerce report. "They are world leaders in broadband Internet uptake, time spent online and electronic banking and bill paying. They are also equal to or ahead of their US counterparts in their propensity to purchase retail services online such as travel and event tickets."


Manulife Investor Sentiment Index near record level

WATERLOO, ON, Dec. 20, 2006 - Canadians' interest in investments made its largest leap in more than six years, according to a national poll earlier this month for Manulife Financial, Canada's leading insurance and wealth management company. The 32nd quarterly Manulife Investor Sentiment Index jumped 11 points to +34, the largest single quarterly swing since the surveys began in 1999 -- and just one point shy of an all-time high of +35 in mid-2000.


Ipsos Business Intelligence (BI) Survey: Concerns About Junk-Mail, SPAM, And Invasions Of Personal Privacy Main Concerns

November 7, 2006 Vancouver, BC— According to a province-wide online study of nearly 600 adult BC and AB residents conducted by Ipsos Reid on behalf of the Marketing Research and Intelligence Association (MRIA), consumers are very knowledgeable and supportive of companies that conduct business intelligence (BI) activities, and personally participate in a wide number of these activities. However, consumers are also very skeptical and suspicious about data mining, and have significant concerns about invasion of personal privacy, and the potential misuse of this information.


Manulife Bank survey suggests 70 per cent of Canadian homeowners are unaware of the real cost of their home purchase

WATERLOO, ON, Nov. 7, 2006 - Less than one-third of Canadian homeowners in a national survey say they understand how much it costs for a mortgage when they buy a home, according to a Maritz Research telephone omnibus poll for Manulife Bank of Canada.


Private Health Insurers' Roles To Expand As National Healthcare Costs Soar, Projects PricewaterhouseCoopers

31 October 2006 - Governments around the world are looking to expand the role of private insurers as a source of funding the delivery of healthcare, according to a new report issued today by PricewaterhouseCoopers. The report entitled "Healthy Choices: The Changing Role of the Health Insurer," forecasts that the threat to governments' fiscal objectives from rising public sector health expenditures will drive the expansion of private sector contributions, and this trend will reshape the health insurance business model globally.


J.D. Power and Associates Reports: In-Person Transaction Experience Drives Customer Satisfaction with Retail Banking

WESTLAKE VILLAGE, Calif.: 17 October 2006 - Although online banking is by far the most widely used and preferred method among Canadians to complete banking transactions, in-person branch experiences are more critical in terms of forming lasting impressions of their financial institution, according to the J.D. Power and Associates 2006 Canadian Retail Banking Customer Satisfaction StudySM released today.


Statistics Canada: E-commerce: Shopping on the Internet

November 1, 2006 - Canadians ordered just over $7.9 billion worth of goods and services over the Internet for personal or household consumption in 2005, according to data from the new Canadian Internet Use Survey. They placed almost 50 million orders on-line during that year.


eMarketer Report - Canada: Online Upswing

OCTOBER 24, 2006 - Sometimes overlooked by US online marketers, Canada is beginning to receive the attention it deserves and with good reason. According to eMarketer's Canada Online report, published today, online Canadians and Americans tend to exhibit similar attitudes and behaviors.


The Fine Art of E-Mail Creative - Small tweaks can make a big difference: eMarketer

OCTOBER 21, 2006 By Ben Macklin - Senior Analyst - Competition for space in your inbox is fierce, but a new study from Silverpop, an e-mail marketing service company, may provide some helpful tips for increasing your click-through rates. Silverpop reviewed and analyzed 612 e-mail messages sent from 430 companies to 100 or more recipients between mid-April and mid-August 2006. The study evaluated and compared 147 B2B messages and 465 B2C e-mails.


Individual Insurance Company Reputations Better Than Overall Industry: Ipsos Survey Shows

October 4, 2006 New York, NY - It takes more than good service to impress consumers these days, reveals an Ipsos survey of insurance company reputations. Other than service, what distinguishes the most highly regarded and most trusted insurance companies in America from the industry as a whole is the public's perceptions about their social responsibility and management.


Insurance Institute launches New CIP Consumer Print Campaign

(Toronto, ON, October 3, 2006) - A new national consumer print ad campaign to promote Chartered Insurance Professionals will first appear in Canadian Business magazine on October 8th. The campaign also recognizes the importance of property and auto insurance by staging a concerted effort in CAA Magazine, Cottage Life, Reader's Digest, Style at Home and Les Idees De Ma Maison.


LIMRA Report Points to Need for Change to Reach the Underinsured Market

Windsor, CT, September 11, 2006 - A new consumer research report from LIMRA says life insurance carriers need to change how they reach out to underinsured consumers if they want to capture more of the potentially large market for their products. In a series of focus groups in the U.S. and Canada, consumers who own some life insurance expressed concern that they don't have enough, but also offered many reasons for why they don't get the insurance they say they need.


Strageties For Capturing The Boomer Opportunity: kasina study

NEW YORK, December 18, 2005 - Though the Baby Boom generation accounts for more than 25 percent of the U.S. population and controls roughly 70 percent of all investable assets, the vast majority of asset management firms still have not developed a Boomer-specific product and marketing strategy, according to "Strategies for Capturing the Boomer Opportunity," a study by kasina, a leading consultant to the asset management industry.


IRC Study Finds Strong Support for Government Policies to Mitigate Damage from Natural Disasters Before They Happen But Also Finds Lack of Personal Preparation

August 31, 2006 MALVERN, Pa.- Most Americans favor public policies that could help to mitigate the damage caused by catastrophic natural disasters before they happen, but many Americans remain unprepared for a disaster in their own homes and communities. Nine out of ten adult Americans support the adoption and enforcement of building codes to make new homes stronger and safer. Two-thirds (67 percent) support building codes even when they would add 6 percent to the cost of a new home. These findings are from a new report, Public Attitude Monitor 2006, Issue 1, Natural Disasters, from the Insurance Research Council (IRC).


Canadian Internet Use Survey 2005: Statistics Canada

August 15, 2006 - Two-thirds of adult Canadians surfed the Internet in 2005, and those living in larger cities were much more likely to have done so than those in rural areas and small towns, according to the new Canadian Internet Use Survey.


eMarketer: The Internet and Daily Life in Canada

AUGUST 10, 2006 - Canadians who are heavy Internet users devote less time to household work and personal care and have fewer interactions with their spouse, partner or friends, according to a study released by Statistics Canada.


Students And Teachers Look To Digital Tools To Add "Flash" To School Work: Ipsos Reid for Hewlett Packard

August 1, 2006 Toronto, ON - According to a new survey conducted by Ipsos Reid, on behalf of Hewlett Packard, most Canadian students and teachers agree that using digital tools helps students set their school work apart from their classmates (76% of students, 77% of teachers) and nearly all believe they "help students to gain an advantage when it comes to school work" (89% teachers and 92% students).


Employers are moving away from traditional benefit plans according to a recent Eastbridge study

AVON, CONNECTICUT, USA (July 18, 2006) - Changes in the healthcare and insurance industry have been building for many years. Employers are seeking to control their benefit costs and are shifting more decisions as well as more of the cost to employees. Employers are moving towards defined contribution benefits and towards more voluntary employee-pay-all benefits (as opposed to employer-funded benefits).


Private insurance represents 13% of health care spending in Canada - twice the OECD average: CIHI

June 26, 2006 - Canadians pay a larger portion of their health care bill through private funding than the OECD average, according to data released today by the Organisation for Economic Co-operation and Development (OECD). Private funds-including mostly private insurance and out-of-pocket payments-represented 30% of Canada's overall health care spending in 2004, compared to the OECD average (27%).


Manulife Investor Sentiment Index hits new five-year high

WATERLOO, ON, July 6, 2006 - Canadians' investment sentiment registered its largest increase in a year to reach a new five-year high in June, according to a national poll for Manulife Financial, Canada's leading insurance and wealth management company.


PWC Report: Financial Institutions Should Put Customers' Needs First to Win the Battle For Revenue Growth

London, 25 May 2006 -- The battle for revenue growth among banks, insurers and asset management companies will be fought on three main fronts: improved technology, effective use of information and the ability to recruit, train and motivate customer-facing staff, says a new report from PricewaterhouseCoopers, carried out in association with the Economist Intelligence Unit (EIU). But the findings also reveal that many financial institutions are focusing their efforts on products and services and paying too little attention to the needs of their customers.


ING Canada partners with Aeroplan

Monday, May 29, 2006 - Montreal and Toronto - Aeroplan (TSX: AER.UN) and ING Canada Inc. (TSX:IIC.LV) today announced a national, multi-year agreement to offer Aeroplan members the opportunity to earn Aeroplan Miles on certain insurance products offered by ING Canada’s insurance subsidiaries. Aeroplan members will be able to take advantage of this new partnership starting in September 2006.


StatsCan: Travel between Canada and other countries

Same-day car travel from the United States increased only slightly in March after falling to its lowest monthly level on record the month before. Over 1.2 million Americans took same-day car trips to Canada in March, up a marginal 0.4% from February. (Unless otherwise specified, monthly data are seasonally adjusted.)


SAS Survey: Marketing leaders rely on BI to improve campaigns and ROI

GENEVA (May 17, 2006) - Marketing leaders across Europe make good use of business intelligence (BI) to achieve better performance and return on investment (ROI) from their strategies. This is the conclusion of a survey of executives at 350 companies in seven countries and across four industries. The survey was commissioned by SAS, the leading business intelligence (BI) vendor.


Up In Canada Marketing Is Up: eMarketer

MAY 17, 2006 - According to the latest Institute of Communications and Advertising (ICA) "Survey of Marketing Budgets", conducted by NTC Research, based on information provided by a panel of 270 senior marketing executives in Canadian companies, marketing budgets nationwide were revised upward in the first quarter of 2006.


eMarketer: Online Fraud Risk No Higher Than Offline

MAY 10, 2006 - Since the early days of e-commerce, consumers have feared that their financial information less secure online than off, and, in most cases, they were right. Now a new study, from the Merchant Risk Council (MRC), shows that the fraud rates for online stores are now similar to the fraud rates suffered at brick-and-mortar stores.


The Co-operators Group Membership Expanded and Strengthened

GUELPH, ON, May 5, 2006 - Today The Co-operators Group Limited announced the addition of the Fédération des coopératives d'alimentation du Québec (FCAQ) to its membership group. The Co-operators is now owned by a total of 33 Canadian co-operatives and like-minded organizations.


New brand name for The Empire Life Insurance Company

(Kingston, ON - May 1, 2006) -- The Empire Life Insurance Company announced plans today to use the brand name of Empire Life, effective May 1, 2006. The change in marketing identity is another step in clarifying the position of the Kingston, Ontario based company as a leading insurance and investment provider to consumers and newer distribution partners. Empire Life replaces Empire Financial Group, the brand name used by the company since the late 1980s.


Advocis: Canadian Small Business Owners Concerned About Changes to the Bank Act - 76% Say Keep Protections in Place

April 27, 2006, Toront, ON - According to a POLLARA Inc. survey released by Advocis, three-quarters (76 per cent) of small business owners say that existing measures to protect consumers should be kept in place due to privacy of their personal information and sales pressure concerns. This finding suggests that small business owners believe that the privacy of their health and medical history is more important than having greater access to information about life and health insurance services provided by banks.


StatsCan Study: Cracking the RRSP nest egg

Friday, April 21, 2006 - Canadian seniors are required to "crack" their RRSP nest egg at the age of 69 resulting in small increases in average income and taxes, according to a new study published today in Perspectives on Income and Labour.


Manulife Investor Sentiment Index finds Canadians' confidence steady, at highest since 2001

WATERLOO, ON, April 5, 2006 - Canadians' investment sentiment held steady for the third straight quarter in March, at its highest point in almost five years, according to a national poll for Manulife Financial, Canada's leading insurance and wealth management company.


CFIB: Small business confidence edges upward in first quarter, but half the provinces are below the national average

Toronto - March 29, 2006 The latest Quarterly Business Barometer, by the Canadian Federation of Independent Business (CFIB), shows confidence within Canada’s small and mid-size business sector has edged up for the second consecutive quarter. The CFIB Quarterly Business Barometer Index now stands at 107.2 (1988=100), or 1 point higher than December’s level and four points above its September level.


eMarketer: Coming Soon: More Tech Ads - Online advertising of computer hardware and sofware is set to reverse its recent stagnation

MARCH 30, 2006 - This year, after a two-year hiatus on major announcements, and even with the postponement of Windows Vista until January 2007 - which will only delay another massive spending wave one or two quarters ­ several new products are coming to market.


Majority Of Canadian Professionals (59%) Believe Access To Mobile Technology Will Increase Their Productivity And Drive Company Profitability: Ipsos Reid Survey

March 8, 2006 Toronto, ON - According to a new Ipsos Reid survey conducted on behalf of Microsoft, a majority (59%) of Canadian professionals believe mobile devices that allow them to connect to information like email when they are away from the office can make them more productive. And 84% of those who use a mobile device for work say this increases their productivity and helps drive company profitability.


LOMA Looks at Insurers Preparing for Avian Flu

Atlanta, GA - ­March 16, 2006­ - As avian flu continues to spread among birds in Asia and Europe, scientists say there is a possibility the virus could mutate into a form that can pass between people. Insurers could face several challenges for which they need to be prepared if avian flu develops into a worldwide pandemic.


RBC Financial Group 13th Annual Housing Survey

March 6, 2006 Toronto, ON - The 13th annual RBC Housing Survey, conducted by Ipsos Reid, finds that nine in ten (90%) Canadians view home purchase as a good investment, up 18 points in seven years. In fact, 43% think home buying is a "very good" investment.


One-Quarter Of Canadian Adults (24%) Have Been Touched By Identity Theft: Ipsos-Reid

March 7, 2006 Toronto, ON - A new Ipsos Reid survey conducted on behalf of Fellowes Canada Ltd, reveals that one-quarter of Canadian adults (24%) - representing approximately 5.7 million Canadians nationally - have either themselves personally (4%), or know someone who has (20%), been subject to identity theft.


Internet Advertising Revenues Soar to a New Record in 2005: eMarketer

MARCH 3, 2006 - Internet advertising revenues for 2005 are estimated to exceed $12.5 billion, according to just-released data by the Interactive Advertising Bureau and PricewaterhouseCoopers. This amounts to a 30% annual increase over the previous revenue record of $9.6 billion in 2004.


Re-Evaluate Retirement Income Needs: Ipsos (for Bank of Montreal)

February 2, 2006 Toronto, ON - On behalf of Bank of Montreal, Ipsos Reid recently surveyed financial decision-makers age 45 or over with at least $25,000 in financial assets. The survey canvases opinions from an already well-established set of Canadians, whether they are retired or anticipating retirement and illustrates a populace that is comfortably positioned for retirement and confident in their expectations.


Canadians Talk About Their RRSPs And Retirement Savings Plans: Ipsos-Reid

January 9, 2006 Toronto, ON- According to a recent Ipsos Reid RBC survey released today, retirement savings is an issue of major priority for most Canadians, as the largest percentage (38%) point to “retirement savings” when asked what are their biggest financial priorities for them right now, while issues like making “regular payments to reduce debt” (28%) and “just trying to keep their head above water” (27%) trail further back on their priority list.


IRC Study Finds Many Policyholders Do Not Understand How Choosing Higher Insurance Deductibles Can Lower Premium Costs

January 23, 2006 Malvern, PA.- More than four-in-ten Americans who have a homeowners policy do not understand the relationship between a deductible and a premium, according to a recent study by the Insurance Research Council (IRC). Even among those who know that their homeowners, renters, or condominium owners policy has a deductible, 38 percent do not understand that when the deductible increases, the amount of the premium decreases.


eMarketer's Seven Predictions for 2006

JANUARY 11, 2006 - January is here again and with it comes the usual slew of projections and forecasts for the coming year. Not to be left out, eMarketer joins the fray.


Retiring Boomers: Are you Ready? Newlink Group

“Boomers”, one of the most anticipated and analyzed demographic event of all time. For the next 20 years, the Financial Services Industry will focus on selling and servicing this market segment. “Boomers” will experience substantial changes in income stability as well as in spending behaviors.


E-Mail, E-mail Everywhere! - eMarketer

DECEMBER 30, 2005 - Ten years ago relatively few Americans had an e-mail address. Today very few do not. In its "Sixth Annual Consumer Email Study," DoubleClick posits that not only have consumers become increasingly reliant on e-mail, they have become more sophisticated in its use and more comfortable with marketers leveraging data to communicate with them.


Canadians Cool on E-Commerce - eMarketer

December 21, 2005 - Canadians are still a little cautious about e-commerce, according to a new survey by Taylor Nelson Softres (TNS), with less than two-fifths planning to do any online shopping this year.


Manulife Investor Sentiment Index finds Canadians' confidence in investing highest since 2001

WATERLOO, ON, Dec. 21, 2005 - Canadians' investor sentiment climbed to its highest level in more than four years this month, according to a national poll for Manulife Financial, Canada's leading insurance and wealth management company.


Business confidence rebounds in fourth quarter: CFIB

14 December 2005, Toronto - The latest Quarterly Business Barometer, by the Canadian Federation of Independent Business (CFIB), shows confidence returning to the small and mid-size business sector. The CFIB Quarterly Business Barometer Index now stands at 106.2 (1988=100), or three points above its September level.


Statistics Canada: 2004 Survey of Household Spending

December 12, 2005 - Growing demand for communication services and electronics such as cell phones, high-speed Internet, and DVDs drove changes in the spending patterns of Canadian households in 2004. Households also spent more on mortgages, energy, and health care, but less on regular phone service and automobiles


Manulife Investments receives marketing honour at 2005 Canadian Investment Awards

WATERLOO, ON, Dec. 1, 2005 - Manulife Investments was named winner of a 2005 Canadian Investment Marketing Award for its program to support its Simplicity(TM) product, at the 11th Annual Canadian Investment Awards announced in Toronto.


Business Travelers Increasingly Go Online to Book Flights While Online Check-in Remains Stable, Accenture Survey Finds

LONDON; 25 Oct. 2005 - Technology is becoming a larger part of business travelers' experience, according to results of a recent Accenture (NYSE: ACN) survey.


Statscan: New Housing Price Index

November 10, 2005 - New housing prices were up 0.6% compared to August. The 12-month increase grew to 4.9% from 4.6% the previous month. Building materials and labour cost increases combined with higher energy costs were partially offset by moderating demand for new housing. Nonetheless, prices at the national level increased substantially. Land value increases contributed to price hikes in 9 of the 21 metropolitan areas surveyed. In Winnipeg, builders cited a shortage of serviced lots.


Annual RBC Home Renovations Study Finds 76% Of Canadian Homeowners Plan To Renovate In The Next Two Years

October 11, 2005 Toronto, ON - A new Ipsos Reid survey conducted on behalf of RBC Financial group finds that homeowners will be busy with renovations over the next two years. Three-quarters (76%) of Canadian homeowners are planning renovations/home improvements in the next two years (“Renovators”).


Troubled National Health Systems Search for Solutions; Best Practices Identified in Global Healthcare Report by PricewaterhouseCoopers

Washington, DC, 7 NOV 2005 - Faced with rising costs, diminished resources and growing demands, health systems around the world are under siege and many will be unsustainable within 15 years unless fundamental change occurs. The crisis is prompting healthcare organizations and policymakers to seek urgent solutions in unlikely places - outside their own borders. In a groundbreaking report released today, PricewaterhouseCoopers Health Research Institute identifies best practices and unveils the result of surveys and interviews with 700 health leaders in 27 countries.


Annual RBC Home Renovation Study: Part 2 - Past Renovators Speak Up On Experiences & Offer Advice To Prospective Renovators

October 31, 2005 Toronto, ON - According to a new Ipsos Reid survey conducted on behalf of RBC Financial group, 70% of Canadian homeowners have experienced a renovation in the past two years and 50% of this group would describe their renovation as "major."


Identity Theft Prevention: Reclaiming the Upper Hand: Report Published by Celent

San Francisco, CA, October 20, 2005 - Estimates of identity theft are growing but financial institutions are now outfitted with new solutions to curb crime.


RIMS Benchmark Survey Shows Sharp Downturn in Commercial Insurance Rates, But Impact of Katrina and Rita Still Looms

New York, October 20, 2005 - Commercial insurance premiums took a sharp downward turn in the third quarter, according to the RIMS Benchmark Survey?, the industry’s only comprehensive survey of current policy renewal prices as reported by corporate risk managers.


Canadians lose money by spreading around debts and savings: Manulife Bank research study

WATERLOO, ON, Oct. 20, 2005 - Nearly two-thirds of Canadian homeowners with household debt surveyed last month say they have never consolidated what they owe, in contrast to a new research study for Manulife Bank of Canada that confirms they could save borrowing costs by combining their debts and short-term assets.


It's time for businesses to take Risk on Board - New research published today by Lloyd's and the Economist Intelligence Unit

05 October, 2005 - Despite spending more time on risk management, board directors at global businesses are failing to identify and manage emerging risks effectively, new research published by Lloyd’s today reveals.


Canadians show strongest investing confidence in four years: Manulife Investor Sentiment Index

WATERLOO, ON, Oct. 13, 2005 - Despite rising gas prices and other economic pressures, Canadians pushed investor sentiment to its highest level in more than four years, according to a recent national poll for Manulife Financial, Canada's leading insurance and wealth management company.


Business confidence index drops due to fuel price concerns; Insurance remains a concern: CFIB

Toronto - September 28, 2005 - Results of the latest quarterly survey of small- and medium-sized enterprises, by the Canadian Federation of Independent Business (CFIB), show that business confidence took another tumble in September--largely as a result of rising fuel prices. CFIB’s chief economist and vice-president of Research, Ted Mallett, stated that 88 per cent of independent business owners across the country find energy prices are a major cause of concern.


Towers Perrin Projects An 8% Increase In Employer-Sponsored Health Care Costs For 2006 As Annual Cost per Employee Reaches $8,424

STAMFORD, CT, SEPTEMBER 28, 2005 -- According to the 2006 Towers Perrin Health Care Cost Survey, U.S. employers are facing an 8% increase in their 2006 health care costs. Moreover, the cumulative effect of years of double-digit increases has produced a record high for employer-sponsored health care costs in America.


StatsCan: Demographic Statistics - July 1, 2005 (preliminary)

Canada had the second highest rate of population growth among the G8 countries between 1994 and 2004. During that period, the Canadian population grew at a rate approaching 1%, while the rate for the United States was 1.1%.


RBC Financial Group RESP Parent Survey: Ipsos-Reid

September 8, 2005 - Toronto, ON.
- Virtually All (97%) Parents Want Their Child To Attend College/University, Yet Only Half (49%) Have An RESP.
- A Majority (61%) Fears Their Child Won’t Be Able To Further Their Education Due To Cost


Canadian Online Ad Revenues Surpass Estimates - eMarketer

SAN JUAN, PUERTO RICO (Aug. 30, 2005) - The acquisition and retention of loyal clients have become primary goals of top managers, according to a March 2004 study by Forbes and Gartner Group. For any typical company, the retention of profitable clients represents the potential for revenue and profit growth and the opportunity for future expansions. “The lack of retention strategies can become the main reason why earnings are diminishing for many companies,” said Edward McDonald, marketing automation specialist of SAS, the leader in business intelligence solutions.


Can your business afford to lose a client? SAS understands the importance of client retention to fuel growth of companies

SAN JUAN, PUERTO RICO (Aug. 30, 2005) - The acquisition and retention of loyal clients have become primary goals of top managers, according to a March 2004 study by Forbes and Gartner Group. For any typical company, the retention of profitable clients represents the potential for revenue and profit growth and the opportunity for future expansions. “The lack of retention strategies can become the main reason why earnings are diminishing for many companies,” said Edward McDonald, marketing automation specialist of SAS, the leader in business intelligence solutions.


Is Canada Losing Its Edge as an Internet Innovator and Adopter? - eMarketer

August 30, 2005 - Although Canadian companies once led the way with high rates of Internet connectivity, there is growing concern that Canada's private sector is falling behind international competitors when it comes to the adoption of e-business solutions.


The Internet Continues To Impact Consumers' Usage Of Other Media: Ipsos-Reid Study

August 9, 2005 Vancouver, BC - The recent Ipsos Reid study Online News and Information Seeking: What the Future Holds1 shows that the amount of time Internet-using Canadians are spending actively using the Internet is on the rise, averaging 12.7 hours per week (up 46% from 8.7 hours in 20022). This increase appears to have come at the expense of radio as the typical Internet-using adult spends 11 hours per week listening to the radio, down from 16 hours per week in 2002. While weekly Internet usage has surpassed radio listening, television retains the number one position among media sources with Internet-using Canadians averaging 14.3 hours3 of TV viewing per week. Still, the gap between Internet and TV usage is closing (a difference of 1.6 hours per week compared to 4.5 hours in 2002), with the Internet threatening to overtake television should these trends continue.


Internet Users are Steamed in Canada at Online Threats: eMarketer

Online threats like viruses, worms, phishing and spam cause computer users plenty of stress. A survey of Canadian surfers finds a fair amount of swearing and shouting is the result.


Canadian Association of Insurance Women - Insurance Information Campaign is Underway!!

August 16, 2005 - This committee was formed in 1981. The purpose of the program is to create and develop a positive public image for the insurance industry. The program is to strive to have contact with the public in an information based project. The original program developers wanted to see a program presented by The Insurance Women's Associations all across Canada. The program could and should include participation of all insurance related services, insurance companies, brokers, adjusters, marketers, fire organizations and police. This program is to include individuals, but it is not to promote any single company's services. Remember, the goal is to promote the insurance industry public image, not to publicize a particular person or a particular company.


Statistics Canada - Current economic conditions: Canadian Economic Observer

August 11, 2005 - According to the August assessment of current economic conditions in the latest edition of Canadian Economic Observer, mining led economic growth in the spring, and the boom in commodities sent investment in non-residential construction soaring in Western Canada. Household spending took a breather in May, although housing and autos sales turned up again in June. First-quarter growth was driven by consumer spending and business investment.


eMarketer: In Search of the Elusive Canadian Online Buyer

August 09, 2005 - "eMarketer projects that online buying in Canada will grow more than 20% a year over the next five years, but it is important to note that the growth comes from a low starting point­and is a slight downward revision from our estimates of a year ago," says Jeffrey Grau, Senior Analyst at eMarketer and author of the Canada E-Commerce report. "If it weren't for US retailers and Internet companies moving north seeking growth, Canada's e-commerce projections would be nearly frozen. "


CFIB Survey: Business confidence index drops after three consecutive quarters of gains

June 29, 2005 - Toronto, Canada - Results of the latest quarterly survey of small- and medium-sized enterprises, by the Canadian Federation of Independent Business (CFIB), show a dip in business confidence in June. This is first decline following three consecutive quarterly gains.


Applied Systems Wins Industry Award for Advertising Excellence

University Park, IL­July 6, 2005--Applied Systems’ Marketing team recently earned a top honor from the Insurance Marketing Communications Association (IMCA), the international organization of insurance communications professionals.


Ipsos/Reid/NCR Survey: Self Checkout Has Appeal To Canadians - One-Quarter (27%) Of Canadians More Likely To Shop At Store That Offers Self-Checkout Option

July 13, 2005 Toronto, ON - According to a new Ipsos-Reid/NCR survey released today, one-quarter of Canadians (27%) say they would be more likely to shop at a store that offers a self-checkout option to them than one that doesn’t, and 18% of Canadians say the option to “check yourself out” has a great impact on where they choose to shop.


eMarketer: Online Financial Services: At a Turning Point

July 26, 2005 - Finance companies are aggressively marketing on the Internet, and expenditures are likely to increase-particularly in the area of search-as consumers embrace the idea of managing financial tasks online.


The Insurance Integrity Crisis: Re-establishing the Brand: Report Published by Celent

June 28, 2005 - The Insurance Integrity crisis shows no signs of subsiding. Major brokers have agreed to pay over US$1 billion in restitution, new business models and compensations systems have been launched, over twenty state and federal investigations are underway, dozens of shareholder and beneficiary suits have been filed, thousands of people have lost their jobs, and at least ten industry executives have pled guilty to criminal charges and are cooperating in ongoing investigations.


Flexible Benefit Plans Continue to Gain Momentum in Canada, Says Hewitt Associates

TORONTO, ON - July 6, 2005 -- Flexible benefit plans, in which employees choose the type and level of benefits that best meet their needs, continue to grow in popularity in Canada, according to new research from Hewitt Associates, a global human resources services firm.


McGuinty Government Introduces Legislation To End Mandatory Retirement

TORONTO--The McGuinty government is introducing legislation that would end mandatory retirement and provide greater fairness and choice for workers aged 65 and older, Labour Minister Chris Bentley announced today.


Productivity Through Health: A FGIworld CEO Study On Health And Productivity In Canadian Industry: Ipsos-Reid

June 8, 2005 -- This study underscores the productivity gap that currently exists in Canadian companies, with half of both CEOs (53%) and working Canadians (52%) agreeing that their organizations are not as productive as they should be.


Canadians show strongest investing confidence since early 2004: Manulife Investor Sentiment Index

WATERLOO, ON, June 29, 2005 - Canadians are showing more optimism about almost every area where they invest as they head into this summer, pushing investor sentiment to its highest level in more than a year, according to a recent national poll for Manulife Financial, Canada's leading insurance and wealth management company.


Conning Research: Growing Longevity Risk in Retirement Market - Will Boomers Outlive their Resources?

(Hartford, CT) June 14, 2005 - The potential for Baby Boomers to outlive their money in retirement has increased dramatically, creating great uncertainty for many, even as they live longer. According to a new study by Conning Research and Consulting, Inc., this market condition presents a prime opportunity for insurers to educate consumers about their longevity risk, and position their products and services as the best solution to manage that risk.


Customer Behavioural Segmentation: The Next Level in Insurance Marketing - By Cathy Lone-Dawson

Know thy customer. This critical reality will determine insurance industry winners from losers in a maturing market where intense competition, declining customer loyalty and high lapse rates continue to erode profit margins. Segmenting customers according to their likely behavior and potential profitability is an integral part of gaining a complete understanding. Our last article dealt with customer profitability segmentation. This article addresses customer behavioural segmentation, and taking customer marketing, sales and service to the next level.


Customer Profitability Initiatives Feed Organic Growth and a High Rate of Return - By Cathy Lone-Dawson

The TowerGroup predicts 2005 is expected to be “a year for organic growth” for financial institutions. In other words, growth will be driven from within, through new products and services, greater operational efficiency and customer networking value.


eMarketer Report: B2B Ain't What It Used to Be

Most marketers today probably don't know that in 1926 Gertrude Eberle was the first woman to swim across the English Channel. Almost 80 years later, cross-channel means coordinating television, print, direct and online marketing ­ and there is not a B2B marketer out there who isn't getting into the swim of that.


eMarketer: Canadian Travelers Click, But Don't Necessarily Buy

Canadian Internet users are using the Net to research travel, but they are not so quick to make online travel purchases.


National Population Projections: Actuarial Study No. 4 May 2005: Office of the Chief Actuary, OSFI

"This is the first study of the national population projections for Canada published by the Office of the Chief Actuary (OCA). The primary purpose of the study is to provide an estimate of the future size and composition of the population of Canada. Specifically, the projections provide long-term estimates of the number of births, deaths, immigrants, emigrants, and age and sex composition of the Canadian population.


Ontarians Offer Some Perspectives On Auto Insurance: Ipsos-Reid (President's Choice Financial)

May 25, 2005 Toronto, ON – According to a new Ipsos-Reid survey conducted on behalf of President's Choice Financial, nine in ten (90%) Ontarians who currently have auto insurance think it would be a benefit if every year they did not make a claim for loss or damage their auto insurance deductible decreased by 20%, and after 5 consecutive years it disappeared completely. Moreover, 82% would consider switching to an auto insurance provider that offered this 'disappearing deductible.'


Insurance Industry Under Attack - Robert Métivier

The insurance industry appears to be an institution that lends itself to bad publicity and constant attack. Every other week you can pick up a newspaper and read about the high premiums policyholders have to endure while insurance companies make millions in profits. Of course we all know there are two sides to every story – right! Unfortunately for insurance professionals the media fuels only one side, making many wonder just why they continue to work in this industry.


RBC Housing Study Part III: Ipsos-Reid

April 27, 2005 Toronto, ON – Bigger is better according to the RBC Royal Bank 12th Annual Housing Study which found that 12% of Canadians would like more space or a bigger home if they could change one thing about their current house. One in seven (14%) Canadians would not change anything about their house.


Home Renovations In The Blueprints For Two-Thirds Of Canadian Homeowners: Ipsos-Reid for Bank of Nova Scotia

April 25, 2005 Toronto, ON – According to a recent study conducted by Ipsos-Reid on behalf of the Bank of Nova Scotia, two-thirds (65%) of Canadian homeowners are likely to renovate their homes in the next 12 months. Half (47%) of Canadians with intentions to renovate expect to spend $5000 or less, with cash being the preferred method of financing (59%).


Web-Savvy Denmark - Comparison of Web-readiness by Country: eMarketer

For the past six years, the Economist Intelligence Unit has rated countries around the world for Web-readiness, and this year Denmark once again retained the number one position among 65 nations. Overall, the Sixth Annual E-Readiness Rankings Report, sponsored by IBM's Institute for Business Value, was upbeat, stating: "For perhaps the first time since the technology bubble burst, the global economy is beginning to feel comfortable in a digital skin."


Electronic commerce and technology - Statscan

Online sales by Canadian companies and government departments grew substantially for the fifth consecutive year in 2004, but e-commerce still accounted for less than 1% of total operating revenues for private businesses


Confidence steady while fixed income and cash gain ground: Manulife Investor Sentiment Index

WATERLOO, ON, April 19, 2005 - Canadians seem to be leaning a bit more toward fixed income and cash this spring, although homes and RRSPs remain their most popular places to invest, according to a recent national poll for Manulife Financial, Canada's leading insurance and wealth management company.


Insurance-Canada.ca Celebrates 10th Anniversary

TORONTO, April 14, 2005 – This year, Insurance Canada proudly celebrates a decade of serving insurance professionals and consumers through its Web site, www.insurance-canada.ca. The first Internet portal in North America devoted to the insurance industry, Insurance Canada remains the only site of its kind in this country.


What Do Shopping, Planning A Vacation And Filing Taxes Have In Common? That’s Easy, Progressive Survey Says

MAYFIELD VILLAGE, Ohio — March 29, 2005 — What about life has become easier? A lot, according to a recent countrywide online survey conducted by The Progressive Direct Group of Insurance Companies. The survey found 63 percent of people say their personal/family life is getting easier and 42 percent say their professional/work life is getting easier. Technology — specifically the Internet (96 percent), desktop computers (92 percent) and cell phones (76 percent) — all rank high in helping to make people's lives easier.


USA Consumers Say They’re Primed to Buy More Life Insurance: LIMRA

Windsor, CT, April 6, 2005 ­ In a broad survey of American households, nearly half said they believe they need more life insurance and more than one-quarter said they actually expect to purchase more in the coming year - a decision that would add trillions of dollars of coverage to the amount already in force.


Ipsos-Reid Offers Fact Guide, from The Canadian Inter@ctive Reid Report

April 2005 - Ipsos-Reid has published a short Fact Guide, based on information from the Canadian Inter@ctive Reid Report, the definitive resource on Canadians and the Internet. More than 50% of online Canadians have now made a purchase on the web.


RBC Housing Study Part II: Ipsos-Reid

March 29, 2005 Toronto, ON - Nine in ten Canadians say that buying a house or condominium is currently a good investment according to the RBC Royal Bank 12th Annual Housing Study with four in ten (37%) Canadians it is a "very good investment" - a consistent trend upward since 1999.


Canadian homeowners continue their love affair with renovations, CIBC poll finds

TORONTO, Mar 31, 2005 - Nearly half (49%) of Canadian homeowners have renovated their homes in the past two years, according to results from the 2005 CIBC Spring Homeownership Poll released today. On average, homeowners who renovated spent approximately $12,000 on their renovations, and expect that these renovations added just over $17,000 to the resale value of their home.


Profession Barometer: Comparing the Public Perception of Trustworthiness by Profession: Leger Marketing

The five professions that inspire the most confidence among Canadians remain the same as in 2004, not only are they in the same order, but they also all obtain the same rating. Fire fighters (97%), nurses (94%), farmers (91%), doctors (89%) and teachers (88%) continue to head the list.


Canadians Winning The War Against Spam; Attitudes towards Email Improving: Ipsos-Reid

March 10, 2005 Vancouver, BC ­ After being increasingly inundated by spam over the past few years, Canadians are fighting back. For the first time in four years, the amount of unsolicited or “spam” emails received by Canadians has declined. In our latest reading of Ipsos-Reid’s Canadian Inter@ctive Reid Report in Q4-2004, online Canadians received an average of 177 emails per week, 87 of which (49%) were spam, an improvement over 2003 where 134 (68%) of the weekly average of 197 emails were spam. Prior to this, spam volumes had been doubling every year (average of 30 spam messages per week in 2001, and 64 in 2002).


Asleep at the wheel: One in five drivers nods off while driving, poll finds: TIRF

Ottawa, March 8, 2005 – A startling 4.1 million Canadians admit to nodding off or falling asleep at the wheel at least once in the past 12 months, according to the findings from the 4th annual Road Safety Monitor (RSM) released today by the Traffic Injury Research Foundation (TIRF). The survey focused on the practices, knowledge and concern among Canadians about the issue of drowsy driving.


Concern About Identity Theft Growing in Canada: Ipsos-Reid

February 28, 2005 Toronto, ONTARIO – According to a recent telephone poll conducted by Ipsos-Reid on behalf of Intersections Inc. and Carlson Marketing Group Canada, 80% of Canadian adults say they consider identity theft to be a serious problem in this country. Indeed, when asked if they or someone else they personally know has ever been a victim of identity theft, 9% report they have been. One-in-six (17%) say that someone they personally know has been a victim of identity theft.


Private and public investment, 2005 Intentions: Statistics Canada

23 Feb 2005, Ottawa -- Robust profits, high oil prices, infrastructure improvements and an increase in manufacturing investment should all combine to produce the largest boost to investment intentions in recent years. Businesses expect to increase investment by 8.4% in 2005 to $188.3 billion.


Canada's Most Fuel-Efficient Vehicles for 2005 Announced: NRCan

Canada's Most Fuel-Efficient Vehicles for 2005 Announced: NRCan OTTAWA, Nov. 26, 2005 - Shopping for a new vehicle that not only saves money on gas but also helps the environment just got easier. The Honourable R. John Efford, Minister of Natural Resources Canada (NRCan), today announced the release of the 2005 Fuel Consumption Guide and the 2005 EnerGuide winners for the most fuel-efficient new vehicles sold in Canada.


Canadian Young Adults And Registered Retirement Savings Plans: Ipsos-Reid (RBC Financial)

February 10, 2005, Toronto, ON – According to a recent study conducted by Ipsos-Reid on behalf of the RBC Financial Group, half (53%) of young Canadian adults 18-34 years of age have an RRSP, up from 44% two years ago. Moreover, 51% have already contributed or plan to contribute to an RRSP for the 2004 tax year (up from 41% for the 2002 tax year).


New Issue of "Health Indicators": Statistics Canada

This new issue of Health Indicators, an Internet-based data publication, features updated health region level data and maps based on the most recent vital and cancer statistics available. Updates include: life expectancy, infant mortality, low-birth weight, and mortality rates by selected causes.


Online Advertising: Looking Back and Ahead: eMarketer

February 04, 2005, USA -- Online advertising spending will comprise a larger part of total ad spending in 2005, according to eMarketer and other research firms. eMarketer's latest data for advertising spending finds that total media ad spending equaled $264.2 billion in 2004, with online ad spending comprising $9.5 million, or 3.6% of that total. In 2005, total media ad spending will rise to $278.5 billion, with the online segment accounting for $11.5 billion in spending, or 4.1% of the total.


Two-Thirds Of Canadians Hope To Retire Early… But Many May Not Be Able To Do So: Ipsos-Reid (RBC Financial)

February 2, 2005 Toronto, ON – According to a recent study conducted by Ipsos-Reid on behalf of the RBC Financial Group, two-thirds (65%) of Canadians hope to retire before the age of 65. However, many Canadians may not be able to make this dream come true… The survey finds that eight in ten (79%) Canadians who are not yet retired do not have a formal written retirement plan and 68% have not determined the amount of money they would need to accumulate in savings or investments in order to have a comfortable retirement.


Canadian Consumers Still Susceptible to Telephone and Internet Scams: EDS Canada and Ipsos-Reid

JANUARY 31, 2005 - TORONTO, Ontario – Many Canadian consumers continue to provide personal and confidential information over the phone and via the Web that could lead to fraudulent transactions and even identity theft, according to a national survey.


Canadians Increase Online Spending During Holiday Season: Ipsos-Reid

Calgary, AB ­ After back-to-back years of flat online gift shopping, Canadians increased their online gift purchasing during the 2004 holiday season, according to a new study from Ipsos-Reid, Canada’s leading public opinion and marketing research company. Just over 3.5 million Canadian adults purchased at least one gift online, up from 2.2 million in 2003. This represents an increase of 59%.


Manulife Investments poll finds most Canadians expect to reach retirement goals, plan strong RRSP contributions for 2004 tax year

TORONTO, Jan. 18, 2005 - More Canadians are gaining confidence that they'll reach their retirement goals, as an overwhelming majority plan to boost or match their previous contributions to Registered Retirement Savings Plans, according to a survey for Manulife Investments, the wealth management arm of one of Canada's leading financial services companies.


Two-Thirds Of Canadians Have An RRSP: Ipsos-Reid Study

January 4, 2005 TORONTO, ON – According to a recent study conducted by Ipsos-Reid on behalf of the RBC Financial Group, sixty-five percent of Canadians currently have an RRSP. Nearly half of Canadians (47%) have or plan to make a contribution to an RRSP for the 2004 taxation year.


Statistics Canada Study: Rural-urban income gap narrows

Average incomes in Canada's rural population increased in every province during the past two decades, in many cases at a faster rate than average incomes in urban areas, according to a new study.


Confidence up, majority of Canadians say they're gaining financial ground: Manulife Investor Sentiment Index

WATERLOO, ON, Dec. 23, 2004 - Canadians are showing more interest in investments across the board as 2004 draws to a close, according to a recent national poll for Manulife Financial, Canada's leading insurance and wealth management company.


Business confidence index on the rise in December: CFIB Quarterly Survey

December 15, 2004, Toronto – Results of the latest quarterly survey of small- and medium-sized enterprises, by the Canadian Federation of Independent Business (CFIB), show a rise in business confidence in December. This follows a previous gain in September, and recovers most of the ground lost in previous quarters this year. In addition, the new results show that retailers are optimistic about the current holiday season.


Corporate Headquarters and Finance Departments Assuming more Control over Global Pension and Employee Benefit Plans, Towers Perrin Survey finds

STAMFORD, CT, NOVEMBER 29, 2004 Multinational companies are responding to the rising costs and heightened financial volatility of pension and employee benefit plans by increasing the head office’s control of employee benefit programs and their financing, as well as increasing the involvement of the Finance department. This is the main finding of a recent survey of the world’s leading multinationals by Towers Perrin, a global professional services firm.


Canada: The Online Enigma: eMarketer

Canada is among the top countries worldwide in Internet usage and broadband adoption rates. What's more, Canada is a leader in Internet services such as online banking, in which a significantly higher percentage of Canadians than Americans do some of their banking online. So it is hard to believe that according to eMarketer's new report, Consumer E-Commerce in Canada the country's enthusiasm for the Internet has not translated into e-commerce leadership.


On-Line P&C Insurance Marketing and Sales: From Exposure to Service - an Insurance-Canada.ca White Paper

This paper explores the current environment of on-line sales and marketing and supports the thesis that insurers are moving through a model which begins with simple on-line presence, and moves to straight through processing from the consumer, through intermediaries, to insurers.


The Changing World Of Business: Ipsos-Reid/KPMG

November 23, 2004 Toronto, ON – According to a new Ipsos-Reid/KPMG survey of Canada’s top financial executives, companies in Canada today are facing an unpredictable business environment where reacting to and anticipating change is a necessity. The unpredictability of the Canadian business environment is very evident when companies are asked how many “unplanned” major business projects they have undertaken over the last two years.


Canadian Government Agencies Will Partner to Drive Modernization, According to IDC

TORONTO, November 5, 2004 – Canadian government agencies will increasingly turn towards Public Private Partnerships (PPP) as a modern solution to the social, economic, and demographic pressures that challenge the delivery of public services. A recent IDC Canada study outlines how government agencies in Canada can successfully leverage these unique partnerships to modernize and ultimately improve the level of service they provide to the Canadian public.


Majority (70%) Of Canadians Have Life Insurance, However Only 37% Review It At Least Once A Year: Ipsos-Reid Survey

October 27, 2004 (Toronto, ON) – According to a survey conducted by Ipsos-Reid, on behalf of RBC Insurance, 70 percent of Canadians indicate having life insurance. Of those, nearly half (48%) purchased the coverage on their own, one-quarter (26%) say they have coverage both at work and on their own, and 24 percent say they only have coverage through work. However, less than half (37%) of those with coverage say they review it at least once a year.


Retirement: Managing Expectations: Ipsos-Reid Survey for RBC Financial

October 21, 2004 (Toronto, ON) – Two-thirds (63%) of Canada’s retirees agree with the statement that "since retiring, managing my cash flow has been the top priority” according to a new Ipsos-Reid study conducted on behalf of the RBC Financial Group. And half (47%) of retirees agree that “since retiring, I have not been able to enjoy the lifestyle I was accustomed to".


Eastbridge research report - "The 21st Century Employer - Redefining the Benefits Business

AVON, CONNECTICUT, USA (August 31, 2004)­The benefits world is changing. Employers have been juggling the demands (and inconvenience) of three different enrollment and servicing systems­employer-paid, voluntary, and retirement products­for years.


Online Banking Gains Canadians' Interest: eMarketer

The number of Canadians banking online grew from 8.7 million in May 2003 to 11.8 million in August 2004, a 36% increase. Currently, 64% of all Internet users in the country have visited banking Web sites.


Manulife Bank poll finds most Canadians worried about their debts if interest rates keep rising

WATERLOO, ON, Oct. 13, 2004 - Almost seven out of 10 Canadians are concerned about how they'll handle their mortgages, credit card and other debts if interest rates keep rising, according to a national survey for Manulife Bank of Canada.


Fixed income investments gain ground in wake of rising interest rates: Manulife Investor Sentiment Index

WATERLOO, ON, Oct. 8, 2004 - Canadians showed more interest in fixed income investments during the past three months in the face of rising interest rates and volatility in other markets, according to a recent national poll for Manulife Financial, Canada's leading insurance and wealth management company.


Top 10 Trends from Internet's First 10 Years: eMarketer

September 30, 2004 - With access up to the highest levels ever, and continuing to climb, the changes are coming faster than ever, too. Unbelievably, in light of the speed with which it has spread around the world, it has only been ten years since the Web first opened up to the first "early adaptor" computer techies. The pace of change has been breathtaking.


Older Canadians Finally Joining the Internet Age: Ipsos-Reid

Sept 20, 2004 Vancouver, BC— Older Canadians are increasing their presence in cyberspace, according to a recent survey conducted by Ipsos-Reid as part of the Canadian Interactive Reid Report. Currently six-in-ten people 55 years of age and older have Internet access, which is a significant jump from the 48% found at this time last year.


Guy Carpenter Publishes The World Catastrophe Reinsurance Market: 2004

Guy Carpenter & Company, Inc., the world's leading risk and reinsurance specialist and a part of the Marsh & McLennan Companies, Inc. has released its annual, comprehensive study of the property catastrophe reinsurance market, The World Catastrophe Reinsurance Market: 2004. The report covers over 20 countries and regions estimated to comprise more than 90 percent of the worldwide market for catastrophe reinsurance.


Eastbridge announces availability of new research report - "The 21st Century Employer­Redefining the Benefits Business"

AVON, CONNECTICUT, USA (August 31, 2004)­The benefits world is changing. Employers have been juggling the demands (and inconvenience) of three different enrollment and servicing systems­employer-paid, voluntary, and retirement products­for years.


SAS claims top spot in analyst firm Marketing Automation Software report: IDC

TORONTO (Aug 17, 2004) – Analyst firm IDC has recognized SAS as the revenue leader in marketing automation software. The IDC report (“Worldwide Marketing and Sales Automation Applications 2003 Vendor Shares: Mixed News for Vendors,” IDC #31585, July 2004) examines the marketing and sales automation applications market for 2001-2003. It features a competitive analysis of vendors, including 2003 revenue and market share, as well as profiles of the leading vendors. The report also identifies the keys to future success for these leading vendors.


The Small/Medium Business Landscape In Canada: IPSOS-Reid Survey

June 15, 2004 Toronto, ON – According to a new Ipsos-Reid survey conducted on behalf of UPS Canada, three quarters (75%) of owners or senior personnel from small and medium businesses are positive about the current environment for small business in Canada. Moreover, 78% expect their business to experience increased profitability in the next five years.


RRSPs gain ground among most popular ways to invest: Manulife Investor Sentiment Index

WATERLOO, ON, June 24, 2004 - Canadians' interest in investing in RRSPs showed the strongest growth in the past quarter and eclipsed investing in their own homes and investment property, according to a recent national poll for Manulife Financial, Canada's leading insurance and wealth management company.


RBC Insurance Launches New Advertising Program

MISSISSAUGA, May 20, 2004 RBC Insurance today announced the launch of its new English advertising campaign on primetime and specialty television networks. The campaign incorporates the "First for You" tagline, which was developed for RBC by BBDO Toronto.


Canada Presents Opportunity for Search Engine Marketing: eMarketer

May 17, 2004 Canadians are more active users of search engines than their US counterparts, with a comScore poll finding that 85% of the population has conducted one or more searches online, compared to 73% of people in the US.


Canadian employees would choose their health benefit plan over cash: Aventis

LAVAL, QC, May 10, 2004 - Canadian employees value their health benefit plan so much they wouldn't trade it for cash, according to a national public opinion survey released today. In fact, on average, 72 per cent of those polled would choose their plan over annual payments of up to $8,000(1). At the same time, however, plan members are becoming increasingly dissatisfied with their health benefits, pointing to the need to find ways not only to keep employees satisfied, but also healthy and productive in the long term.


Canadians search for ways to pay down their mortgage: Manulife Bank

WATERLOO, ON, May 13, 2004 - More than four out of five Canadians feel it is important that their mortgage gives them the opportunity to pay down their debt faster, but only about one-third of mortgage holders actually took advantage of that option in 2003, according to a survey conducted for Manulife Bank of Canada.


Governments Must Find New Ways to Encourage Citizen Take-Up of eGovernment, Accenture Study Finds

WASHINGTON; May 4, 2004 -- A majority of regular Internet users visit government Web sites only to gather information on topics of interest such as tourism or health, rather than to conduct online transactions such as filing taxes and applying for passports, according to a new research study released today by Accenture.


Canada Still Holds Second Place in Connectedness Index -- But Slipping: Conference Board of Canada

OTTAWA, April 27, 2004 -- For the fourth consecutive year, Canada ranks second behind the United States in the Conference Board's annual Connectedness Index. But Canada's traditional advantages in information and communication technologies (ICTs) are shrinking. Canada now shares second place with Sweden and other countries such as Finland, the United Kingdom, Australia and Germany are also closing the gap.


Insurance industry honours community disaster prevention initiatives: IBC

MONCTON, NB, May 6, 2004 - Insurance Bureau of Canada (IBC) today announced the names of four communities and one organization from across Canada that have made exemplary efforts to protect their residents from the risk of extreme weather, weather-related events or earthquakes. The five recipients were cited under the auspices of Foundation for the Future, a national program that recognizes leadership in disaster loss prevention.


RBC Financial Group 11th Annual Housing Study

April 29, 2004, Toronto, ON - Canadian homeowners my be missing the opportunity to take advantage of the equity in their homes, says an Ipsos-Reid/Royal Bank survey prepared for Royal Bank's 11th Annual Homeowners Survey.


Hurricane Juan insurance tab tops $113 million - points to need for preventive measures: IBC

HALIFAX, May 4, 2004 - Total insured losses from Hurricane Juan continue to add up, and to date the insurance industry has paid out $113.4 million in claims throughout the Atlantic provinces. Losses are up by nearly 40% since initial reports were provided in November 2003.


Canadians' interest in investing holds near two-year high: Manulife Investor Sentiment Index

WATERLOO, ON, April 20, 2004 - Canadians' interest in investing remained near a two-year high early in 2004, according to a recent national poll for Manulife Financial, one of Canada's leading insurance and wealth management companies.


Almost Two-thirds of Canadians Don’t Pack Travel Insurance for Trips Within Canada, RBC Insurance Survey Shows

MISSISSAUGA, April 14, 2004 Sixty-five per cent of Canadians who travelled within Canada but outside of their home province in the past three years say they never purchase travel insurance for these trips, according to an RBC Insurance/Ipsos-Reid study.


Homeowners With A Mortgage, and Renovations: Ipsos-Reid survey

March 17, 2004 -- Toronto, ONTARIO --According to a new survey conducted by Ipsos-Reid on behalf of Presidents Choice Financial, two in three (64%) Canadian homeowners with a mortgage do not often plan for home renovations and makeovers when purchasing their home. However, three quarters (74%) of homeowners with mortgages have undertaken renovations or makeovers on their home.


Canadians Cool with Voting Online: eMarketer

24 March 2004 A recent Delvinia Interactive study on online voting in Canada provides detailed insights into who is voting online and why they do so. Among over 3,600 online voters surveyed, the overwhelming majority cited convenience as the reason they chose to vote online.


Contributors to Workplace Absenteeism and Healthcare Benefits Costs: Ipsos-Reid survey

March 18, 2004 Toronto, ON According to the latest Ipsos-Reid survey conducted with WarrenShepell, Human Resources Professionals Association of Ontario (HRPAO) conference participants indicate that the top two contributors to absenteeism and/or health costs in the workplace are depression/anxiety/other mental health disorders(66%) and stress(60%).


The IBC and GAA launch english version of educational campaign "be sure about your insurance" for Quebec

MONTREAL, March 18, 2004 - The Insurance Bureau of Canada (IBC) and the Groupement des assureurs automobiles (GAA) today launched the English version of their educational campaign to provide Quebec consumers with simple, concrete ways to gain a better understanding of auto and home insurance.


Can Online Marketers Please Canadians? eMarketer

10 March 2004 -- Prophis Research surveyed Canadians last month and found that telemarketing is considered the most annoying form of advertising, followed by online pop-up ads and spam.


Canadians RRSP Contributions: Poll by Ipsos-Reid

February 17, 2004 Toronto, ONTARIO -- According to a recent telephone poll conducted by Ipsos-Reid on behalf of the Bank of Nova Scotia, almost one-half (47%) of Canadian adults do not intend to contribute to an RRSP for the 2003 tax year. This proportion includes both Canadians who chose not to make an RRSP contribution and those who are not eligible for these contributions due to their age or for other reasons.


Canadians & Travel Insurance: Ipsos-Reid Survey for RBC Insurance

January 29, 2004 l Toronto, ON -- According to an Ipsos-Reid poll, conducted for RBC Insurance, only half (47%) of Canadians who have travelled to the US for a leisure trip in the last three years, say they always(41%) or usually(6%) purchase travel insurance. Forty-five percent say they rarely(9%) or never(36%) purchase insurance. This despite the fact that eight in ten (84%) Canadians agree that buying travel insurance is worth the cost to have peace of mind on their vacation, half (48%) of Canadians strongly agree.


Canadians' Retirement Savings Expectations: Ipsos-Reid poll for Bank of Nova Scotia

February 3, 2004, Toronto, ONTARIO -- According to a recent telephone poll conducted by Ipsos-Reid on behalf of the Bank of Nova Scotia, one in five (20%) Canadian adults expect they would need to save $100,000 or less towards their retirement needs, 15% expect to need between $100,000 and $250,000, while over one-third (35%) of Canadians say their expected saving needs are $250,000 or over. Just over one-quarter (28%) were unable to specify an amount.


Manulife Financial wins silver medal at New York Festivals for video on critical illness insurance

NEW YORK, Feb. 1, 2003 - Manulife Financial has been awarded a silver medal at the 46th annual New York Festivals for a video on how critical illness insurance could have helped a victim of a life-threatening disease.


Insurance Bureau of Canada - Draft Reform of the Quebec Automobile Insurance Act - Visit www.impactnofault.com For More on No-fault Insurance

MONTREAL, Jan. 30, 2004 - Insurance Bureau of Canada (IBC) today launched www.impactnofault.com, a new Website designed to contribute to the current discussion on the planned Québec government changes to the Automobile Insurance Act. This site is designed above all to inform Quebecers about the benefits of the present plan and the possible impact of the changes proposed by the government.


The Co-operators Unveils New Brand Campaign

GUELPH, ON, Jan. 15, 2003 - The Co-operators has unveiled a new brand campaign, a national program focusing on the unique history of the largest, wholly Canadian-owned multi-product insurance company.


Manulife Investor Sentiment Index shows Canadian investors remain positive through the past five years

WATERLOO, ON, Jan. 7, 2004 - Canadians generally remained consistently positive about investing during the past five years, regardless of the political or economic climate -- and display an unwavering focus on property, registered retirement savings and educational savings plans, according to national polls for Manulife Financial, one of Canada's leading insurance and wealth management companies.


Canadian investors enter 2004 with more confidence in a broad range of investments: Manulife Financial

WATERLOO, ON, Jan. 7, 2003 - Canadians' interest in investing rebounded in all areas and reached its strongest level in 18 months by the end of 2003, according to a recent national poll for Manulife Financial, one of Canada's leading insurance and wealth management companies.


E-Mail Marketing: A Weekly Perspective - from eMarketer

6 January 2004 -- In the first of its kind "Quarterly Delivery Report" from emailLabs, the e-mail marketing software and services company reports that Tuesday was the most popular day for its clients to send e-mail marketing messages in Q3 2003.


Let the Online Ad Times Roll (Again): eMarketer

December 19, 2003 -- The 2002 bar sums up that final year of agony, when things hit rock bottom for online advertising. From that bar, you can hear clients telling you they just can't find any room in their budgets for running an online campaign. The 2003 bar tells the story of the comeback kid. It evokes the Interactive Advertising Bureau (IAB)'s Cross Media Optimization Studies offering strong evidence on why advertisers should put 5%, 10%, 15% of their budgets online.


Nine of every 10 RRSP contributors expect to invest as much or more for 2003 tax year: Manulife Investments poll

TORONTO, Dec. 18, 2003 - An overwhelming majority of Canadians plan to boost or match their previous contributions to Registered Retirement Savings Plans for the 2003 tax year, according to a survey for Manulife Investments, the wealth management arm of one of Canada's leading financial services companies.


The 4 Ps of E-marketing: by Stefan Eyram

If you have studied marketing or have read any basic marketing books you are undoubtedly aware of the four Ps of marketing - Product, Place, Promotion & Price. As marketing paradigms change, the four Ps are also changing. Today we need to look at a new list - the 4 Ps of e-marketing - Permission, Privacy, Profiling and Personalization!


Manulife Investor Sentiment Index shows more Canadians feeling confident in stock markets, mutual funds

WATERLOO, ON, Oct. 16, 2003 - Renewed stability in equity markets is helping to bolster confidence in stocks and mutual funds, according to a recent national poll for Manulife Financial, among Canada's leading insurance and wealth management companies. The 19th quarterly Manulife Investor Sentiment Index, based on a national survey conducted in late September and early October, found more Canadians were regaining optimism about investing in stocks and mutual funds, while real estate remained their favourite investment destination.


The Industrial Alliance Group to Distribute its Group Insurance Products and Services Under a Single Brand Name

TORONTO, Oct. 8, 2003 - The Industrial Alliance Group is pleased to announce the launch of a new marketing strategy under which the group insurance products and services of its three life companies will now be distributed using a single brand name: Industrial Alliance Insurance and Financial Services. This marketing strategy will strengthen the Company's brand recognition and position in the Canadian marketplace, as well as provide group sponsors, administrators and members with competitive benefit solutions, administrative tools and services on a nationwide basis.


Canadian Consumers Travel Online for Trips: eMarketer

22 September 2003 -- A recent study from Ipsos-Reid determines that 35% of Canadians say their primary source of information for upcoming travel is the Internet, whereas only 14% say the same about travel agents. Also of note is the 14% of Canadians who say they get information about upcoming travel from family friends and associates.


Industrial Alliance Launches its First Ontario TV Ad Campaign

QUEBEC CITY, March 18, 2003 - For the first time in its history, Industrial Alliance Insurance and Financial Services is embarking on a TV ad offensive on the Ontario market. Industrial Alliance intends to further promote its line of products and services in Ontario using an ad campaign entitled "In Line with Your Life". The commercial, which complements the Company's ambitious development plan for the Ontario market, is an English adaptation of an animated ad campaign that was well received in Quebec last fall.


Industrial Alliance Launches an Original and Unique TV Ad Campaign

QUEBEC CITY, Sept. 23, 2002 - Beginning on September 24, Industrial Alliance Insurance and Financial Services will start airing a unique and original advertising campaign on major French language television networks. The TV commercial is a cartoon animation featuring an elephant, the Company's symbol, which is presented in the same style as the one on the Industrial Alliance logo.


How would you answer the following determiners of Brand?

1. What are your organization's unique and defining qualities?
2. Can you tell me without words; tell me by showing me?
3. Does every part of your business show and tell the same story?
4. Would your customers agree with you?
by Nora Camps, DUO Strategy and Design Inc.


Competitive Intelligence -- Identifying a key advantage for capturing Canadian insurance market share.

The Canadian insurance market place has become an ever increasingly competitive market. Any competitive advantage that a company can find over that of its peers to capture every valuable premium dollar must be capitalized on by that company. Not only must the company capitalize on the advantage, they must do so in a timely fashion or risk losing the opportunity to improve their business.


Manulife Investor Sentiment Index shows Canadians continue search for security amid market swings

WATERLOO, ON, July 17, 2003 - Despite a slight easing in their hot pursuit of real estate, Canadians are keeping up their search for more secure investments, according to a recent national poll for Manulife Financial, among Canada's leading insurance and wealth management companies. The 18th quarterly Manulife Investor Sentiment Index, based on a national survey conducted in mid-June, suggests fixed investments, cash and real estate remain among favourite investment destinations this summer, while interest is recovering for mutual funds and equity markets.


Why Canadian Net Users Aren't Buying Online - eMarketer

1 July 2003 A recent study of Canadian Internet users from Ipsos-Reid determines that 46% of those users who have never bought something directly from the Internet say they have not done so because they prefer to shop in other ways.


Atlantic Canadians favour caps on compensation for minor injuries to control insurance costs: Poll by IBC

HALIFAX, June 10, 2003 - A large majority of insurance consumers in Nova Scotia support a limit to compensation payments for minor, non-permanent injuries known as pain and suffering awards, to ensure affordable and accessible insurance, according to a report released today by the Insurance Bureau of Canada. The poll was conducted in late March - early April 2003 by Corporate Research Associates (CRA).


IBC position on Nova Scotia auto rates reaffirmed by UARB findings

HALIFAX, May 14, 2003 - "Government now has the proof it needs to support substantive changes to the automobile insurance system in this province," said Don Forgeron, Atlantic Vice-President, Insurance Bureau of Canada, responding to yesterday's release of the Utility and Review Board (UARB) report on insurance rates. The UARB, an independent review board using independent actuarial analysis, found that insurance rates in the province are "not excessive, inadequate, unfairly discriminatory or otherwise unreasonable."


IBC Honours Disaster Prepared Communities

VANCOUVER, May 7, 2003 - Insurance Bureau of Canada (IBC) today launched the new, national Foundation for the Future program that recognizes the efforts of communities to manage exposure to natural disasters, extreme weather and weather-related events. At a ceremony in Vancouver today, Insurance Bureau of Canada President and CEO Stan Griffin also announced the first five communities to be recognized under the program.


IBC Applauds Ministry of Transport Ontario Road Safety Legislation

"As a key road safety partner with the Ontario Ministry of Transportation, Insurance Bureau of Canada congratulates Minister Frank Klees for bringing forward a plan for further improving the safety of Ontario roads and highways," says Mark Yakabuski, IBC's Vice President, Ontario.


Customer Satisfaction is the Leading Factor Influencing Adoption of Online Government Services: Accenture

WASHINGTON, D.C. - April 8, 2003–Improving citizen satisfaction is the key factor driving the development of online government services, far more significant than the pressure to reduce costs, according to a study released today by Accenture. Canada Leads 22 Countries in Developing Electronic Government with Customer-Service Focus.


Canadian Non-Profits' Online Presence: eMarketer

One-half of Canadian non-profit organizations surveyed by Leverus have been online for five years or longer, but that same amount of respondents tell the company they allot less than 1% of their budgets to Internet-related expenses.


Manulife Investor Sentiment Index shows more Canadians search for security amid Iraq war build-up, market swings

WATERLOO, ON, April 3, 2003 - Canadians stepped up their recent search for more secure investments in March, amid mounting concerns leading up to the war in Iraq and a softer RRSP market for mutual funds, according to a recent national poll for Manulife Financial, among Canada's leading insurance and wealth management companies.


POLLARA Launches 2003 Edition of InsurPOLL, Canada’s Leading Syndicated Survey of P&C Insurance Consumers

TORONTO, March 26, 2003 POLLARA is launching the 2003 edition of InsurPOLL, its syndicated market research survey that has been analyzing the wants, needs and perceptions of P&C insurance consumers since 1999. InsurPOLL provides subscribers with strategic, decision-making information collected through 1,700 half hour interviews with Canadian P&C insurance consumers.


E-Business in Canada: Government Support is Not Enough: eMarketer

Steve Butler examines e-business development in Canada and determines that businesses are not as proactive as they could be when it comes to encouraging their trading partners to adopt e-business solutions.
In the World Economic Forum's recently published Global Information Technology Report 2002-2003, Canada ranked sixth overall according to the study's Network Readiness Index. However, despite the Canadian government's best efforts for e-business development, Canada received its lowest ranking in the study's Business Usage Index, coming in 14th overall behind Norway and South Korea.


Canadian Francophones Underserved Online: eMarketer

6 February 2003, By Ben Macklin -- Canada is one of the most wired countries in the world but it is not without its own digital divide. Not unlike the Hispanic and African American populations in the US, the French Canadians are under-represented online.


Canadians Can Bank Online: eMarketer

According to NFO CFGroup, the number of Canadians with online banking accounts rose from 20% in 2000 to 31% in 2002.


Manulife Investor Sentiment Index rebounds; more interest in balanced funds, RRSPs, stocks and homes

WATERLOO, ON, Jan. 16, 2003 - Canadians are feeling far more confident this winter investing in balanced funds, registered retirement savings plans, stocks and their own homes than just three months ago, according to a national poll conducted for Manulife Financial, among Canada's leading insurance and wealth management companies.


Manulife Investments poll finds many Canadian investors would spend 'extra' $1,000 to pay down mortgage or other debts

TORONTO, Dec. 18, 2002 - If $1,000 dropped in their lap, the top priority for the largest group of Canadian investors would be to pay down their mortgage or other debts, according to a recent national poll for Manulife Investments.


Manulife Investments poll finds four out of five Canadians with RRSPs expect to invest as much or more for 2002

TORONTO, Dec. 18, 2002 - Most Canadians with RRSPs hope to match or increase their contributions for the 2002 tax year, according to a recent survey for Manulife Investments, the wealth management arm of one of Canada's leading financial services companies.


Manulife Financial Poll finds Canadians holding their course, optimistic about long-term savings goals

WATERLOO, ON, Oct. 16, 2002 - Seven out of 10 Canadians say they are holding steady with their investment strategies in the midst of recent market turmoil, according to a national poll conducted for Manulife Financial, among Canada's leading insurance and wealth management companies.


Advanced Marketing Automation: Maximizing Campaign Returns through Customer Intelligence: An SAS White Paper

How can you consistently beat your profitability goals — and your competitors? On the surface, it’s not that complicated. Just understand your customers better and faster than anyone else, and use that knowledge to target them more effectively than anyone else.


Canadian Teens Find Homework Help Online: eMarketer

A recently-published study from Ipsos-NPD Canada reports teenagers do 57% of their homework on a computer, compared to just 36% who said the same in 1998. Additionally, the study notes that 40% of Canadian teenagers' homework is done online, compared to 30% in 1999.


Maritime Life introduces unique solution for managing disability in the workplace

HALIFAX, N.S., Sept. 5, 2002 – Maritime Life introduced a unique new product, ProAct(TM), to the group insurance marketplace today. This exclusive disability management program will help employers cope with the effects of rising short-term disability absences and costs.


Majority of BC drivers still support insurance competition - Poll by Pollara

VANCOUVER, Sept. 4, 2002 – A new survey of BC motorists suggests overwhelming support for full competition and choice in BC auto insurance, allowing a level playing field for private insurers in the market. The survey was carried out by POLLARA, one of Canada's leading polling firms.


Atlantic Canadians want government to do more to control auto insurance rates: Poll

ST. JOHN'S, NF, July 25,2002 - More than one-half of Atlantic Canadians believe that changes in the current automobile insurance system are needed, which is consistent with figures reported a year ago, according to a report released today by the Insurance Bureau of Canada. The poll was conducted in June, 2002, by Corporate Research Associates of Halifax.


Manulife quarterly investor sentiment index rises - interest in fixed income, cash and balanced funds

WATERLOO, ON, July 23, 2002 - Canadians say they are playing it safer with their savings this summer as they shift toward more conservative investment vehicles, according to a national poll conducted for Manulife Financial, among Canada's leading insurance and wealth management companies.


Long Term Care Insurance Out of Sight and Out of Mind for Most Canadians, RBC Insurance Study Shows.

TORONTO, July 10, 2002 -- The prospect of failing health and long term illness popping up in their later years has nearly half of Canadians concerned about becoming a burden to others. Despite these concerns, few understand all the options that are available to help ease their worries, says a new survey released today by RBC Insurance.


Manulife Financial poll finds Canadians' savings and investments at risk in the event of a critical illness

WATERLOO, ON, July 4, 2002 - Most Canadians expect they will need to dig into their savings and investments to finance expenses incurred from a critical illness, according to a new survey funded by Manulife Financial.
While most Canadians are aware that expenses like travel to medical appointments, child care and home care might not be covered by their provincial health care plan or employee benefit plan, only 16 per cent of this group are very confident that they have the financial resources on hand to cover the costs of recovery.


RBC Insurance launches national patient education initiative with HealthTV

Mississauga, June 5, 2002 RBC Insurance today announced a national patient education initiative focused on providing consumers with information on critical illness insurance. The new eight-minute video was developed with The Health Television System Inc. and is part of RBC's ongoing efforts to bring information about insurance to consumers.


ICBC enhancing vehicle claims information access for customers

As of June 11, customers can access information on a vehicle's ICBC claims history through www.icbc.com. This online service is fast and user-friendly, and provides an after-hours alternative to ICBC's phone and fax vehicle damage information service.


Clarica launches innovative retirement income product

Clarica's new flexible retirement product, launched today, provides clients who are retiring with two important benefits: the stability of guaranteed income plus the potential for income growth linked to the performance of stock and bond market indexes.


Canada Life launches product for high net-worth investors

TORONTO, June 13, 2002 - The Canada Life Assurance Company announces the launch of an exciting new investment opportunity, Private Collections. The launch of Private Collections represents another step in Canada Life's™ strategy to increase its commitment toward the individual investment market in Canada. "We want to provide products that are unique, that are exclusive to Canada Life and that meet the needs of higher net worth investors."


IBC calls on select committee to reform auto insurance to benefit drivers in New Brunswick

FREDERICTON, NB, June 12,2000 - The Insurance Bureau of Canada (IBC) is urging the provincial government to make changes to auto insurance in New Brunswick. In its submission to the Select Committee on Private Passenger Automobile Insurance today in Fredericton, IBC has provided various models for auto reform to maintain an affordable and available product for New Brunswick drivers.


Small Business Seeks Relief, by Barbara Aarsteinsen, ci - Canadian Insurance Magazine

Upset about steep increases and tougher terms, confused about why coverage has become so much more expensive and harder to get, small business owners are gearing up to give insurers a piece of their mind.


Most Canadians support tougher safety regulations for commercial operators and vehicles: TIRF

Although only 41% of Canadians view the number of trucks on the road as a hazard, 70% believe that truck drivers who are tired as a result of long hours of driving are a serious problem. Seventy percent are also concerned about trucks not being maintained in a safe operating condition.


National poll suggests strong rebound in real estate, equities and mutual funds: Manulife Quarterly Investor Sentiment Index.

The latest regular quarterly poll for Manulife conducted in March shows that many Canadians showed more interest in a range of investments compared to just three months earlier. Eight of 10 categories in the survey gained ground from mid-December.


Manulife Financial makes it easier for healthy Canadian customers to qualify for critical illness insurance

March 7 - Manulife Financial will allow its healthiest life insurance customers to purchase critical illness coverage with no extra medical exams or questions, the first insurer in Canada to do so. Under the automatic pre-approval program, new Canadian customers who are non-smokers, in above-average health, and with no family history of cancer will automatically qualify for up to $100,000 of Manulife's industry-leading Lifecheque critical illness insurance.


IBC urges Nova Scotia government to start public review of auto insurance

In its presentation to the Nova Scotia Standing Committee on Economic Development, the Insurance Bureau of Canada has outlined a number of factors contributing to higher automobile insurance costs in Nova Scotia. As a result, IBC is calling on government leaders to take immediate action to change the manner in which insurance is offered.


The Internet is Shaping the Way in Which Canadian Families Live and Work Together: RBC Financial Group Study

An RBC Financial Group/Ipsos-Reid study released today suggests that Canadian families are making major lifestyle changes in response to the wave of new communications technologies entering their homes. The survey, conducted by Ipsos-Reid for RBC, was designed to achieve an understanding of how families and small business owners are balancing the new demands and opportunities of home and work life in the context of technological change.


Liberty Health finds Canadians value their independence and prefer home-based care

After extensive research, Liberty Health has found Canadians clearly prefer to receive convalescent care at home, including both direct health care services and support for daily living, such as preparing meals, shopping and housework.


National poll suggests mutual funds, equities on rebound: Manulife Quarterly Investor Sentiment Index

WATERLOO, ON, Jan. 10 - Canadians were showing signs of renewed confidence in mutual funds and equities toward the end of 2001, after turning to traditionally safe havens in the wake of the Sept. 11 terrorist attacks in the United States, suggests a national poll conducted for Manulife Financial, one of Canada's leading insurance companies. The latest regular quarterly poll for Manulife conducted in December suggests many Canadians felt more confident in equity markets than just three months earlier.


Manulife Financial poll finds Canadian RRSP holders plan to "stay the course" with 2001 contributions

TORONTO, Jan. 2 - Canadians plan to stay the course with their long-term investments and make few if any changes in the way they'll save for retirement in the RRSP season ahead, according to a recent survey for Manulife Financial, among Canada's leading life insurance companies.


Study Reveals More Than Half of Ontario Small Business Owners Do Not Have A Continuation Plan For Retirement, Disability or Death: Imperial Life

TORONTO, Nov. 28 - A recent survey conducted on behalf of Imperial Life shows that only 42 per cent of small business owners have put a continuation plan in place in preparation for retirement, disability or death. Of that 42 per cent, 10 per cent could not identify what is in their continuation plan.


InsurPOLL recently described to Subscribers: The 2001 edition of InsurPOLL, POLLARA's annual telephone survey of Canadian insurance consumers, has recently been released to subscribers. The study, which explores consumer preferences on issues ranging from advertising recall and branding to distribution channels and price sensitivity, consists of half hour interviews with 1,700 insurance buyers across Canada.


Achieving More - Canada Life's 2002 Public Accountability Statement Now Available

TORONTO, May 15, 2003 - Canada Life Financial Corporation (Canada Life(TM)) today published its 2002 Public Accountability Statement, which is available on the company's web site at www.canadalife.com. The document, entitled Achieving More, is an overview of Canada Life's charitable and philanthropic activities in 2002. It also profiles the dedication of Canada Life's employees to improving people's lives through fund-raising, volunteerism and participating in a variety of events with the goal of helping others.


Sun Life Financial releases 2002 Public Accountability Statement "Sharing the Warmth"

TORONTO, May 15, 2003 - Sun Life Financial's first Public Accountability Statement, entitled Sharing the Warmth of the Sun, is now available online at www.sunlife.com. The report describes the contributions Sun Life Financial made in 2002 - as a corporation and through its employees and advisors - to communities across Canada and abroad.


Beyond Promise - Manulife Financial's 2002 Public Accountability Statement is now available

TORONTO, April 23, 2003 - For Manulife, being a responsible corporate citizen is fundamental to being a world-class company. In 2002, Manulife went beyond its promise to its various stakeholders by making carefully considered contributions to the communities in which we operate in Canada, the United States and Asia. Manulife's 2002 Public Accountability Statement, entitled "Beyond Promise," is now available online at www.manulife.com for viewing or download.


Transamerica's Drive For Life Charity Golf Tournament to benefit Ontario March of Dimes

Every year Transamerica Life Canada donates the proceeds of the golf tournament to charitable causes dedicated to health and wellness through "in the spirit of hope," the company's charitable giving program. This year, Transamerica Life Canada has selected Ontario March of Dimes as the beneficiary of the Tournament over the next three years, committing over $700,000 to the organization.


Information to help consumers control automobile insurance premiums: IBC

The increased cost of automobile insurance has been the focus of much attention lately. It is a subject that affects everyone - consumers, the insurance industry and government. Consumers contacting the Insurance Bureau of Canada are learning about the many options they have to control cost pressures.


Standard Life wins the Québec Finance Grand Prix award in the Life Insurance category

The third Financial Industry Gala event, held yesterday in Montréal, presented one of the most important tributes to excellence in the industry, the Québec Finance Grand Prix awards, to various financial sectors. Standard Life was honoured with the Life Insurance award.


Ontario Legislation will keep Auto Insurance Affordable: IBC

TORONTO, Nov. 1, 2002 - The Insurance Bureau of Canada (IBC) maintains that the government's auto insurance reform legislation will control costs and ensure the long-term affordability of car insurance for Ontario drivers.


Manulife Investments offers full range of wealth products under one umbrella: Segregated funds, mutual funds, annuities, guaranteed investments

TORONTO, Oct. 31, 2002 - Manulife Financial, among Canada's leading financial services companies, is launching a new name for the organization distributing its wealth management products offered in Canada - Manulife Investments - to bring a wide range of innovative products and wealth management services all under one umbrella.


Sometimes Opportunity is too Familiar to Recognize - Customer Communications, by Steve Heck, Symcor

Every once in a while, you get the feeling that the answer is right there, you just can’t put your hands on it. In the world of managing customer relationships, that is just what’s happening. Insurance documents are arguably one of the most under-utilized customer relationship documents in the mail today. While they do carry very personal, important information, they do little to further develop and strengthen the relationship between the policyholder and either the broker or the insurance company.


Tillinghast Report Gives In-Depth Analysis of Variable Life Market Conditions and Forecasts Future Growth

Report Outlines Recovery Measures for Reversing Recent 35% Sales Decline New York, NY, September 26, 2002 — While insurers in the variable life market face an estimated 2002 year-end sales decline of 35% (from year 2000 levels), the market still holds long-term potential, according to Tillinghast – Towers Perrin's (Tillinghast) report The Variable Life Market: Insights and Outlook.


The Co-operators Astounded by Newfoundland Minister's Allegations

GUELPH, ON, Aug. 30, 2002 - After having responded in writing to inquiries from the Department of Government Services and Lands on its efforts to stay in business in Newfoundland, The Co-operators was shocked today when it learned that Minister Walter Noel issued a release condemning a new business practice.


Business as never before: DUO

The speed of business has slowed down somewhat to a brisk walk instead of a mad .com dash. People are looking for back-up, proof, references, testimonials – basically the B to B world is risk adverse.


Stone & Cox Ltd Announce Exclusive Sponsorship Agreement with CAIFA

Stone & Cox Ltd. and CAIFA formed an exclusive sponsorship agreement effective Sept 5th, 2002, allowing both companies to promote their products and services through each organization.


Part 4: e-Marketing; Insurance Applications, by Stefan Eyram

For marketers in the insurance industry, e-marketing offers lots of opportunity. Depending on the business and marketing objectives, a company can leverage e-marketing as part of their overall strategy to achieve various goals.


The 4 Ps of E-marketing: Personalization, and Examples, by Stefan Eyram

Simply put, personalization is getting the right message, with the right content, to the right person, at the right time and using the right medium. This is where the power of e-marketing really sparkles.


The 4 Ps of E-marketing: Privacy, By Stefan Eyram

Historically marketers have bundled the issue of privacy together with permission. While both are related, they are in fact very different. Permission is an invitation to collect and use personal information and to market to an individual. Privacy, on the other hand, is all about what information you collect, what you do with that personal information and how you ensure its integrity and security.


The 4 Ps of E-marketing: Permission, By Stefan Eyram

If you have studied marketing or have read any basic marketing books you are undoubtedly aware of the four Ps of marketing Product, Place, Promotion & Price. As marketing paradigms change, the four Ps are also changing. Today we need to look at a new list the 4 Ps of e-marketing - Permission, Privacy, Profiling and Personalization! (Part 1 of 4, Permission.)


Manulife Investments offers new family of flexible GIC Investments

TORONTO, Dec. 2, 2002 - Manulife Investments is launching an innovative suite of Guaranteed Interest Contract (GIC) investments sold through independent financial advisors across the country. The new Manulife Investments GIC allows Canadians to invest in a Basic GIC account, plus specialty Laddered and Escalating Rate options to best suit their personal needs.


Investors can increase their buying power with leveraged loan investing; National Life introduces a flexible and convenient program

TORONTO, Nov. 27, 2002 - Investors looking to increase their wealth through a leveraging strategy can access more capital to take advantage of current low market prices. Through National Life's Segregated Fund Leveraged Loan Program, clients with non-registered assets can use existing savings to accelerate their investment buying power. With low interest rates, guarantees on principal deposits, and a variety of loan options and re-payment plans, the program offers convenience, flexibility and a relatively low-risk investment. All loans are fully underwritten by TD Canada Trust.


National Life's 'Alternative Investment with Principal Guaranteed' offers equity-style returns with a 100% guarantee

TORONTO, Nov. 7, 2002 - Investors searching for relief from recent losses on stock market investments will find a secure haven in National Life's Alternative Investment with Principal Guaranteed (AIPG), a fixed term product available until December 20, 2002. The AIPG combines the safety of GICs and the potential for equity-like returns by offering a 100% guarantee and returns that are independent of stock market fluctuations.


Manulife Bank launches mortgage contest for Manulife One

WATERLOO, ON, Oct. 18, 2002 -- Manulife Bank is offering its clients the opportunity to "Win a 'mortgage-free' month while learning how to be mortgage free for life."


Manulife Bank of Canada offers competitive, lower fixed rate on Manulife One

WATERLOO, ON, July 18, 2002 - Manulife One, Canada's first and only flexible mortgage account, will now offer significantly lower rates for its "fixed-rate" component. This innovative account, which uses a variable rate along with account holders' income to help dramatically lower mortgage interest costs, also enables them to lock in a portion of their mortgage at fixed-rates, if they're worried variable rates might climb.


The Co-operators offers lower rate Mortgages in Alberta Pilot Project

The contest is part of a pilot project in Alberta, where The Co-operators has partnered with Citizens Bank to offer mortgages through Co-operators offices and agents.


The Co-operators General Insurance Company offers auto clients anti-theft discount

The Co-operators General Insurance Company announced today that they have partnered with Speedy Auto and Window Glass, to offer Co-operators Ontario auto clients a significant discount on the cost and installation of the Autowatch 329 Ti anti-theft Immobilizer.


Every parent's nightmare: Newspaper article by G. Direnfeld, I Promise Program

I Promise is an innovative scheme that helps take the worry out of teen driving for their parents, yet still preserves the independence teens crave and must have. (as printed in The Hamilton Spectator, Dec 11, 2001)


It's not an insurance solution parents of new teen drivers are looking for. It's help with their anxiety! Gary Direnfeld, I Promise Program. Auto insurance agents and brokers most often speak to the parents when writing a new teen policy. They are there to provide insurance solutions to the parent on behalf of the prospective new driver. However the real problem parents are facing is the anxiety of their teen hitting the streets with the family car. Now agents and brokers can offer a new solution to ease the tensions and fears of parents with new teen drivers. They can be introduced to the I Promise Program.


TORONTO, July 20, 2001 - Allianz Canada has launched a program to encourage its customers to help fight auto theft in Ontario. The program includes a special purchase offer for the Autowatch 329Ti vehicle immobilizer, and a 20% discount on Comprehensive auto premiums for any policyholder who has installed this or another vehicle immobilizer that has received approval from the Vehicle Information Centre of Canada (VICC).


June 5, 2001 -- CAIP (Comprehensive Associations Insurance Program) today announced that, in recognition of the United Nations International Year of Volunteers, it will donate 2% of 2001 CAIP premiums to help encourage volunteerism in Canada. The United Nations General Assembly has declared 2001 as the "International Year of Volunteers." The year long celebration is dedicated to acknowledging the importance of, and fostering the growth of, volunteerism around the world.


Toronto May 31, 2001 -- Markel Insurance Company of Canada is pleased to announce the latest release of the Markel Advantage Software Series, which includes an Enhanced Driver Pro-File module (version 4.0) and a new electronic version of the Markel Accident Register (version 1.0). This exciting new program will continue to assist Canadian trucking companies of all sizes manage and maintain complete driver files in compliance with both Canadian and U.S. regulations. Companies will also now be able to electronically track all accidents and losses. Additional enhancements include the ability and convenience of downloading Markel Advantage reports into Microsoft Excel spreadsheets for customization.


Transport Canada adds a link to the I Promise Program

Transport Canada is pleased to provide hyperlinks on its Web site to other Web sites of transportation organizations such as yours that promote road safety. Your program will hopefully encourage parents and caregivers to discuss with young people the responsibilities of having a driver's licence, the rules of the road and the importance of safety.


Province-wide Car Seat Clinics Keep Kids Safe: The Co-operators sponsors car seat awareness day

Community coalitions across the province will run car seat inspection clinics tomorrow, Saturday April 13th, during Ontario's second Love Me - Buckle Me Right Day.


I Promise Program: New initiative to reduce teen related car crashes launched across North America

Automobile crashes are the leading cause of death and permanent injury in teens across North America. 1 in 4 teens will be involved in a car crash within their first year of driving. The goal is to reduce the risk of teen related car crashes. A primary objective of the "I Promise Program" is that it be delivered to families in the easiest, most economical way possible and preferably at no cost to the family.


RBC Insurance Launches New Features on Web Site

Mississauga, April 7, 2003 - RBC Insurance is pleased to announce new features on its Web site, www.rbcinsurance.com, that make it easier and faster for clients to find all the information available for them to make informed insurance decisions.


Insurance Sites Should Offer Online Quotes and Company Financials: Consumers tell UBER analyze

April 2, 2003, Toronto – More than a quarter of Canadians would purchase home or auto insurance online if insurance Websites offered features such as online quotes and access to company financial information, according to a new study by Toronto research firm ÜBER analyze.


Liberty Health launches new and innovative Web site at www.coverme.com

MARKHAM, ONT. ( September 27th, 2002) Liberty Health officially re-launched its new and functionally rich corporate Web site at www.coverme.com. The redesigned site amalgamates the online self-service component of SecureServeTM/MC with all of the sales, product, service, corporate and contact information under one comprehensive and integrated enterprise-wide Web site.


Canadian Online Retailers Missing out on Sales: Study by NFO CFgroup

TORONTO, October 8, 2002 – Although Canadians spent $2 billion at retail Web sites in the first half of this year, an NFO CFgroup study suggests that they would have spent more if their online shopping experiences had been better.


Sun Life Financial adds innovative features to Personal Financial Services section of Canadian Web site

These new innovations to the Web site are targeted at the individual investor and include a virtual Financial Planning Centre, which enables visitors to conduct their own online research, gain access to articles on a variety of financial planning topics and financial calculators to help them develop and achieve their financial goals.


Key Role of Usability Featured in New Report on E-Content Value: E-Content Institute

High usability, coupled with high business content, creates a winning situation for any e-content application, while poor usability leads to financial loss, says a new report delivered to members of the e-Content Institute. "Usability * Discovering The Value Link" provides an analysis of the metrics behind the challenge of creating an e-Content application -- to be both useful and usable.


Morag Johnston, Senior Information Architect with Toronto-based Internet professional services firm Communicopia Inc. (www.communicopia.com), delivered a talk entitled 'Creating Web sites that Work' at the half-day Insurance Canada seminar, Insurance Marketing and Internet Influence on May 11. The talk addressed Web design fundamentals with an emphasis on information architecture, usability issues and how to ensure that your strategic objectives are achieved through your site.


Bridging The Gap Between The Insurance Industry And Its Consumers

July 1996, Toronto - This report is the result of a study by TEAMmakers inc., conducted for CIBC Insurance®, to examine marketplace practices in the Canadian insurance industry from the perspective of the consumer. Two expert panels were selected, one composed of consumers with a specialized interest and experience in insurance; the other composed of current and former industry professionals who were interested in helping to develop a new paradigm for marketplace practices.




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