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Insurance-Canada.ca, operating since 1995, is Canada's premier Web site for insurance consumers and professionals, consistently ranking highly in all the major search engines.

For a complete list of Marketing Opportunities with Insurance-Canada.ca see our Media Kit (PDF).

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Advertising Rates Web Ad Rates Chronicle Newsletter Ads Conference Sponsorships Added Value Ad Specifications

Marketing Services Custom E-mail Marketing Creative Services Editorial Services Studies Surveys Webinars

Advertising Rates

Website Ad Rates

Each standard webpage has 1 Leaderboard position at the top and, in the right-hand column, 2 Big Box positions followed by 3 Rectangle positions. Our homepage has 1 Leaderboard and 4 Rectangle positions. All banner ads (that is, ads other than the Button Ad and Listing) rotate with a maximum of three Advertisers in each ad position.

Ad Size	Section	Annual Rate1
Big Box Banner	Information Section Provider Directory2	$2,500 $2,000
Top Leaderboard Banner	Homepage Information Section Provider Directory2	$2,000 $2,000 $1,500
Rectangle Banner	Homepage Information Section Provider Directory2	$1,500 $1,500 $1,000
Button Ad & Listing	Provider Directory	$5003

1 For shorter term programs contact your sales rep or email sales@insurance-canada.ca.
2 Each Provider Directory Banner Ad includes a Button Ad & Listing in the same Directory.
3 Multiple Button Ad and Listing packages: 3 for $1,000 plus $300 each additional ad & listing.

The Chronicle Weekly Insurance Newsletter Ads

The Chronicle is e-mailed weekly to over 4,500 professional subscribers.
Both text and banner-graphic advertisements are available.

Ad Size	4-pack	8-pack	12-pack
Top Leaderboard	$1000	$1500	$2000
Text Ad1	$1000	$1500	$2000

1 A newsletter Text Ad may contain a logo along with brief text which can include contact information or links. The text can be up to 50 words in length, not counting one- and two-letter words. It can contain links, for instance to the product(s) or service(s) featured in the advertisement and/or to your corporate homepage. If a graphic is submitted it must conform to the dimensions of a Button Ad (static, not dynamic) - see ad specs.

Technology Conference Sponsorships

Sponsorship details and pricing are posted on our Web site at 2012 Conference: Advertising Opportunities.

Added Value

Every advertiser has the opportunity, at no additional charge, to submit company announcements and articles. These will be considered for posting on the website and referenced in the Chronicle.

Ad Specifications

Ad Type		Dimensions (width × height)
Top Leaderboard		728 × 90 pixels
Big Box		300 × 250 pixels
Rectangle		180 × 150 pixels
Button		160 × 125 pixels maximum

All ads should be submitted as JPG or GIF (static or animated). Filesize should be no larger than 40KB. Logos should be no larger than 15KB.

Specifications for Button Ad & Listing packages

Shown below is a sample Button Ad & Listing:

The information required consists of:

• Company name
• Button Ad - see specifications above.
• Link to take readers to your target page
• Link to your "contact us" page on your site
• City of your head office, or Canadian head office, and if you wish to list up to three other offices in Canada, or add a phrase such as "Six Offices across Canada"
• Where in Canada you offer your services: such as "Serving all Canada", or "Serving B.C. and the prairie provinces" or "Serving southwestern Ontario"
• Short description of your main service(s) (7-10 words), or up to four or five product or service names (2-3 words each), with optional links to descriptions on your site
• Description of your company, products, services etc. Maximum length is 100 words, not counting one- and two-letter words.

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Marketing Services

Customized E-mail Marketing

Insurance-Canada.ca can deliver your custom e-mail to the professional subscribers of the Chronicle. This special direct-response tool can drive traffic to your website for special promotions or to deliver timely announcements. Cost: $1,250 per email.

Creative Services

We can assist you in designing new ads for your online program. Rates are competitive. Contact your sales representative for more information.

Editorial Services

Online editorial can significantly leverage your marketing program by providing increased synergy as well as a wider reach of your key target market. We can provide editorial and creative development for your case study, research or article. It will be posted on Insurance-Canada.ca and referenced in the Chronicle. Costs are dependent upon the scope of the project. Contact your sales representative for more information.

Studies

A study typically includes a number of activities. Insurance-Canada.ca can assist with all of the following:

• Pre-planning: timeline and parameters
• Study planning: objectives through execution to final report and other deliverables
• Identification of participants
• Promotion of the study and/or one or more of its components, such as surveys (through website, Chronicle newsletter, direct e-mails, and social media)
• Data collection and information-gathering
• Analysis and interpretation
• Report generation
• Alternative presentation materials or approaches (white paper, webinar, seminar etc.)
• Regular status updates
• Post-study review

Studies vary widely in subject matter, size, scope and obviously effort. Where warranted, Insurance-Canada.ca will partner with others to better address your requirements.

Costs are determined based on the scope of the event and the Insurance-Canada.ca responsibilities. For more information, call your sales representative or email sales@insurance-canada.ca.

Surveys

Insurance-Canada.ca provides the following services according to your needs:

• Survey planning and organizing
• Survey question development
• Survey platform and management
• Promotion of survey ( throughwebsite, Chronicle newsletter, direct e-mails, and social media)
• testing
• Survey reports (summary)
• Survey analysis and interpretation
• Post-survey messages

Costs are determined based on the scope of the survey and the Insurance-Canada.ca responsibilities. For more information, call your sales representative or email sales@insurance-canada.ca.

Webinars

Insurance-Canada.ca provides the following services according to your needs:

• Event planning and organizing
• Promotion of event (through website, Chronicle newsletter, direct e-mails, and social media)
• Registration with confirmation and reminder messages
• Event platform and management
• Event recording and replay
• Rehearsal
• Event reports (registrations, participation)
• Post-event messages for attendees and non-attendees

Costs are determined based on the scope of the event and the Insurance-Canada.ca responsibilities. For more information, call your sales representative or email sales@insurance-canada.ca.

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Questions?

For more information or assistance in designing a tailored advertising program to reach your target market, e-mail Sales & Marketing.