Insurance-Canada.ca, operating since 1995, is Canada's premier Web site for insurance consumers and professionals, consistently ranking highly in all the major search engines.
For a complete list of Marketing Opportunities with Insurance-Canada.ca see our Media Kit (PDF).
Every advertiser has the opportunity, at no additional charge, to submit company announcements and articles. These will be considered for posting on the website and referenced in the Chronicle.
Advertising Rates
Website Ad Rates
Each section of the website is comprised of information pages and one or more related directories of featured providers. Each entry in a provider directory consists of a Button Ad & Listing.
Each webpage has a single Leaderboard Ad position at the top and, in the right-hand column, 2 Big Box Ad positions followed by 2 Rectangle Ad positions and 2 or more Button Ad positions.
Each Leaderboard, Big Box and Rectangle Ad position contains a maximum of three ads in rotation. Button Ad positions are used to display, in rotation, all the featured providers in that section.
The set of ads in rotation is the same on every information page and provider directory page within a section.
| Ad Size |
Location |
Annual Rate1 |
| Top Leaderboard Banner |
Insurance-Canada.ca Homepage2
Professional: Line of Business section
Consumer: Type of Insurance section |
$2,000
$2,000
$2,000 |
| Big Box Ad |
Insurance-Canada.ca Homepage2
Professional: Line of Business section
Consumer: Type of Insurance section |
$2,500
$2,500
$2,500 |
| Rectangle Ad |
Insurance-Canada.ca Homepage2
Professional: Line of Business section
Consumer: Type of Insurance section |
$1,500
$1,500
$1,500 |
| Button Ad & Listing |
Featured Provider Directory |
$5003 |
1 For shorter term programs contact your sales rep or email sales@insurance-canada.ca.
2 Insurance-Canada.ca homepage ads also appear in What's New and Overview areas
3 Multiple Button Ad and Listing packages: 3 for $1,000 plus $300 each additional ad & listing.
The Chronicle Weekly Insurance Newsletter Ads
The Chronicle is e-mailed weekly to over 4,500 professional subscribers.
Both text and banner-graphic advertisements are available.
| Ad Size |
4-pack |
8-pack |
12-pack |
| Top Leaderboard |
$1000 |
$1500 |
$2000 |
| Text Ad1 |
$1000 |
$1500 |
$2000 |
1 A newsletter Text Ad may contain a logo along with brief text which can include contact information or links. The text can be up to 50 words in length, not counting one- and two-letter words. It can contain links, for instance to the product(s) or service(s) featured in the advertisement and/or to your corporate homepage. If a graphic is submitted it must conform to the dimensions of a Button Ad (static, not dynamic) - see ad specs.
Technology Conference Sponsorships
The 2013 Insurance-Canada.ca Technology Conference will be held on Monday & Tuesday, March 18-19, at the Sheraton Centre Hotel in Toronto. Click here for sponsorship details and pricing.
Ad Specifications
| Ad Type |
|
Dimensions (width × height) |
| Top Leaderboard |
| 728 × 90 pixels |
| Big Box |
| 300 × 250 pixels |
| Rectangle |
| 180 × 150 pixels |
| Button |
| 160 × 125 pixels maximum |
All ads should be submitted as JPG or GIF (static or animated). Filesize should be no larger than 40KB. Logos should be no larger than 15KB.
Specifications for Button Ad & Listing packages
Shown below is a sample Button Ad & Listing:
contact info |
From: Toronto
Serving: All of Canada, except Quebec in some circumstances. |
Shop online.
Fully Licensed;
Toll Free Consultation;
Unique Insurance Plan Comparisons. |
HealthQuotes.ca Inc. offers a wide range of health insurance and dental insurance solutions designed for individuals, families and businesses.
We are a nationally licensed brokerage, and have been in business since 1981. We offer:
- Individual Health Insurance designed for individuals and families.
- Get instant quotes from up to 5 insurance companies; View a detailed graph of the results!
- Group Insurance (employee benefits) designed for businesses and their employees.
Insurance companies we are brokers for include:
- Manulife Financial (Flexcare, FollowMe, Alpha Plan for Small Business, and more).
- Sun Life Financial (Individual and Group Insurance).
- Ontario Blue Cross (Individual Health, Business Owners).
- Standard Life (Group Insurance).
- Great West Life (Personal Health).
Your insurance needs will be handled by experienced Canadian insurance specialists who will take the time to understand the nature of your benefit requirements.
|
The information required consists of:
- Your company name
- Button Ad – see specifications above.
- Link to take readers to your target page
- Link to your “contact us” page on your site
- City of your head office, or Canadian head office, and if you wish to list up to three other offices in Canada, or add a phrase such as “Six Offices across Canada”
- Where in Canada you offer your services: such as “Serving all Canada,” or “Serving B.C. and the prairie provinces” or “Serving southwestern Ontario”
- A short description of your main service(s) (7-10 words), or up to four or five product or service names (2-3 words each), with optional links to descriptions on your site
- A description of your company, products, services, etc. – your “sales pitch” – up to 150 words
Questions?
For more information or assistance in designing a tailored advertising program to reach your target market, e-mail Sales & Marketing.
