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You have decided to advertise with Insurance-Canada.ca. This page describes the items we need in order to fulfill your order.
Where do the various types of ads go?
Submitting the Details: Please submit advertisement copy and graphics which conform to the following specs. It also helps if email subject lines and document and graphic names include your company name, and reflect the content.
What have you ordered? Which one or more of the following have you selected?
- Information Section banner ad: banner specs
- Information Section tile ad: tile specs
- Directory banner ad: banner specs + logo ad specs
- Directory tile ad: tile specs + logo ad specs
- Logo ad: specs
- Newsletter ad: banner specs and/or text ad specs
Specifications for Banner Advertisements
See the horizontal banner at the top of this page with the line of text beneath it. This is a web banner advertisement. The same specs for the graphic apply to the newsletter banner which does not offer the line of text beneath.
- The graphic can be a standard graphic type such as jpg or gif (static or dynamic). Other types may be possible, please ask.
- The file size should not be too large, preferably under 40k
- The graphic dimensions are fixed: 60 pixels high x 468 wide
- Link to which the banner should take people.
For the web site banners only (not for the newsletter), a line of text can be inserted beneath the banner, normally up to eight words, with one or more links which can be the same or different from the banner link. This text could be the "call to action" for the banner.
Specifications for Tile Advertisements
See the smaller tile ads at the top right side of this page. This is a tile advertisement. The same specs apply to the logo or graphic in the logo directory listing and to the logo which rotates on the professional or consumer homepages for larger orders.
- The graphic can be a standard graphic type such as jpg or gif (static or dynamic). Other types may be possible, please ask.
- The file size should not be too large, preferably under 15k.
- The graphic dimensions for the three Tile Ad options are:
- Standard Tile Ad - up to 80 pixels high by 160 wide
- Large Tile Ad - up to 160 pixels high by 160 wide
- Tower Tile Ad - up to 240 pixels high by 160 wide
- Link to which the graphic should take people.
Specifications for Logo Ads
Shown below is a sample logo ad:
- The graphic can be a standard graphic type such as jpg or gif (static or dynamic). Other types may be possible, please ask.
- The file size should not be too large, preferably under 15k.
- The standard graphic dimension is 60 pixels high x 160 wide. However the graphic can be narrower and taller correspondingly so that width plus height add up to 220 or less. Maximum width is 160, maximum height is 130.
- Link to which the graphic should take people.
Contact info |
Head office in Toronto
Serving all Canada |
Canadian Insurance Annual Statistical Review
(published in May) |
Keep it on your desk as your insurance company reference -- the market leaders -- who writes what. The most comprehensive and most read source for statistical information about Canadian life/health and property/casualty insurers and reinsurers.
Property & Casualty
- 5-year Underwriting experience for each company, by major line
- Five year operating summary
- Insurers and reinsurers rank and growth
- Results by class
- Direct premium leaders provincially by major line
- Line records - liability, aircraft, etc.
- 5 years of data
Life Insurance
- Exhibits for over 75 Life & Health insurers and reinsurers
- Rank & growth tables
- 3 years of business data
Do you have your copy?
Visit www.cdnins.com
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The information required consists of:
- Company name
- Logo - see specifications above.
- Link to take readers to your target page
- Link of your "contact us" page on your site
- City of your Head Office, or Canadian Head Office, and if you wish to list up to three other offices in Canada, or add a phrase such as "Six Offices across Canada"
- Where in Canada you offer your services: such as "Serving all Canada", or "Serving BC and the Prairie Provinces" or "Serving Southwestern Ontario"
- Short description of your main service(s) (7-10 words), or up to four or five product or service names (2-3 words each), with optional links to descriptions on your site
- Description of your company, products, services etc. Maximum length is 100 words, not counting 1 and 2 letter words.
Specifications for Newsletter Text Ads
Newsletter text ads can be up to fifty (50) words, not counting 1 and 2 letter words. They can have one or more links, for example to the product or service which you are featuring in the advertisement and to your main corporate homepage. As well you may submit a logo or tile ad (static, not dynamic) - see tile specs - for us to include with the text ad.
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